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Contact
Education
Expertise
- Figma
- Sketch
- Adobe CC
- Webflow
- Framer
- After Effects
- User interviews
- Diary studies
- A/B testing
- Usability testing
- Survey design
- Jobs-to-be-done
- Design tokens
- Tokens Studio
- Storybook
- Component governance
- Documentation
- Design critique
- Workshop facilitation
- Sprint planning
- OKR planning
- Cross-functional alignment
- HTML
- CSS
- Tailwind
- React (reading)
- Git
Language
Certifications
Awards
Principal product designer with 12+ years shipping consumer fintech, B2B SaaS, and developer tooling at scale. I bridge product strategy, systems thinking, and craft — partnering closely with engineering and research to deliver outcomes measurable in revenue, retention, and reduced support cost. Most recently led a design-system rebuild that cut feature ship time 42% across nine product teams while raising NPS from 31 to 58.
Experience
- Led the rebuild of the company-wide design system in Figma + Tokens Studio; adoption reached 9 of 9 product squads within two quarters and reduced new-feature design time ~42%.
- Lifted patient-onboarding activation 38% (220k → 305k MAU) over two quarters by redesigning the insurance-verification step in collaboration with billing, legal, and clinical partners.
- Founded the cross-functional accessibility working group; brought the patient app from WCAG AA partial compliance to AA full and started the AAA roadmap.
- Mentored a team of six product designers and two researchers; introduced a portfolio-review cadence credited by reports as the strongest growth lever of their year.
- Designed goal-setting and 1:1 feedback flows shipped to 4,000+ companies including Slack, Reddit, and Asana — featured as case studies in Lattice's RTM.
- Led the manager-dashboard redesign, cutting time-to-insight from 6 minutes to under 90 seconds in user testing across 14 sessions.
- Drove the migration from a fragmented icon library to a unified 240-glyph set; documented the system and ran two adoption workshops for engineering.
- Designed the Connect onboarding flow used by ~80% of new platform partners; reduced first-charge time-to-value from 11 days to 4.
- Owned the Radar fraud-review surface end-to-end across web and mobile; partnered with ML engineering on an explainable-AI panel praised in customer interviews.
- Co-authored the team's first formal design-critique handbook; still in use after my departure (per public commit history).
- Embedded with three Fortune-500 clients on multi-month engagements covering financial services, health insurance, and consumer packaged goods.
- Co-led a design-research sprint for a global bank that reframed the brief and unlocked a $14M productized service line.
Projects
Rebuilt the end-to-end patient onboarding funnel including insurance verification, identity capture, and care-team selection. Reduced drop-off at the insurance step by 38% and shortened median time-to-first-appointment from 5.2 days to 2.1.
Two-year rebuild covering tokens, primitives, complex components, motion, and accessibility guidance. Adopted by 9 of 9 product squads.
Lightweight CLI that wraps axe-core for design-team-friendly accessibility reports. ~1.4k GitHub stars.
Volunteering
- Mentor LGBTQ+ designers transitioning into senior roles; ~14 mentees to date with 9 promotions in cycle.
- Redesigned the participant intake site and admin dashboard; cut staff time per intake by ~25 minutes on average.
Summary
Senior product designer with 7+ years shipping consumer and B2B products. I partner with engineering and research to ship measurable outcomes — most recently a patient-onboarding flow that lifted activation 38%.
Experience
- –Lifted patient onboarding activation 38% (220k → 305k MAUs) over two quarters by redesigning the insurance-verification step.
- –Founded the company's design system in Figma; cut new-feature design time ~30% across four product teams.
- –Designed goal-setting and 1:1 feedback flows shipped to 4,000+ companies including Slack, Reddit, and Asana.
- –Led the manager-dashboard redesign, cutting time-to-insight from 6 minutes to under 90 seconds in user testing.
Education
Skills
- Design
- Figma · Sketch · Adobe CC · Webflow
- Research
- User interviews · A/B testing · Usability studies
- Process
- Design systems · Workshop facilitation · Sprint planning
Languages
- EnglishNative
- MandarinConversational
Selected Projects
Rebuilt the end-to-end onboarding funnel; reduced drop-off at the insurance step by 38%.
Certifications
- Nielsen Norman UX Certification · Nielsen Norman Group2021
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Jordan Rivera
Product Manager · San Diego, CA
Experience
Product Manager — Acme Co.
- Led migration to a shared component library, cutting design-to-ship time 40%
- Shipped onboarding revamp that lifted activation from 28% to 41%
- Automated weekly reporting, saving the team 6+ hours per sprint
AI bullet suggestions
Generate bulletsTailored to Product Manager at Acme Co.
- Led migration to a shared component library, cutting design-to-ship time 40%Add
- Shipped onboarding revamp that lifted activation from 28% to 41%Add
- Automated weekly reporting, saving the team 6+ hours per sprintAdd
27 modern, ATS-friendly templates
All editable. All exportable. Switch anytime — your content stays put.
- ALEXANDRA PEMBERTON-HAYESPrincipal Product Designer · Design Systems LeadEmail: alexandra.pemberton@example.com | Phone: (415) 555-0199LinkedIn: linkedin.com/in/alexandra-pemberton | Location: San Francisco, CAWebsite: pembertondesign.studio
Professional Summary
Principal product designer with 12+ years shipping consumer fintech, B2B SaaS, and developer tooling at scale. I bridge product strategy, systems thinking, and craft — partnering closely with engineering and research to deliver outcomes measurable in revenue, retention, and reduced support cost. Most recently led a design-system rebuild that cut feature ship time 42% across nine product teams while raising NPS from 31 to 58.
Work Experience
Principal Product Designer, Design Systems
Vellum Health | San Francisco, CAMar 2022 – Present- Led the rebuild of the company-wide design system in Figma + Tokens Studio; adoption reached 9 of 9 product squads within two quarters and reduced new-feature design time ~42%.
- Lifted patient-onboarding activation 38% (220k → 305k MAU) over two quarters by redesigning the insurance-verification step in collaboration with billing, legal, and clinical partners.
- Founded the cross-functional accessibility working group; brought the patient app from WCAG AA partial compliance to AA full and started the AAA roadmap.
- Mentored a team of six product designers and two researchers; introduced a portfolio-review cadence credited by reports as the strongest growth lever of their year.
Senior Product Designer
Lattice | San Francisco, CAJun 2019 – Feb 2022- Designed goal-setting and 1:1 feedback flows shipped to 4,000+ companies including Slack, Reddit, and Asana — featured as case studies in Lattice's RTM.
- Led the manager-dashboard redesign, cutting time-to-insight from 6 minutes to under 90 seconds in user testing across 14 sessions.
- Drove the migration from a fragmented icon library to a unified 240-glyph set; documented the system and ran two adoption workshops for engineering.
Product Designer
Stripe | San Francisco, CAAug 2017 – May 2019- Designed the Connect onboarding flow used by ~80% of new platform partners; reduced first-charge time-to-value from 11 days to 4.
- Owned the Radar fraud-review surface end-to-end across web and mobile; partnered with ML engineering on an explainable-AI panel praised in customer interviews.
- Co-authored the team's first formal design-critique handbook; still in use after my departure (per public commit history).
Designer
IDEO | Palo Alto, CASep 2015 – Jul 2017- Embedded with three Fortune-500 clients on multi-month engagements covering financial services, health insurance, and consumer packaged goods.
- Co-led a design-research sprint for a global bank that reframed the brief and unlocked a $14M productized service line.
Education
M.F.A. Interaction DesignSchool of Visual Arts | New York, NYGPA 3.95/4.0 · Departmental Honors · Thesis PrizeSep 2013 – May 2015B.A. Cognitive Science, minor in Studio ArtBrown University | Providence, RIGPA 3.8/4.0 · Magna Cum Laude · Phi Beta KappaSep 2009 – May 2013Skills
• Figma• Sketch• Adobe CC• Webflow• Framer• After Effects• User interviews• Diary studies• A/B testing• Usability testing• Survey design• Jobs-to-be-done• Design tokens• Tokens Studio• Storybook• Component governance• Documentation• Design critique• Workshop facilitation• Sprint planning• OKR planning• Cross-functional alignment• HTML• CSS• Tailwind• React (reading)• GitCertifications
• Nielsen Norman UX Certification — Nielsen Norman Group (2021)• IDEO Design Thinking — IDEO U (2018)• Certified Professional in Accessibility Core Competencies (CPACC) — IAAP (2023 – 2026)Projects
Patient Onboarding Redesign
Lead DesignerJan 2023 – Aug 2023Rebuilt the end-to-end patient onboarding funnel including insurance verification, identity capture, and care-team selection. Reduced drop-off at the insurance step by 38% and shortened median time-to-first-appointment from 5.2 days to 2.1.
Figma · Maze · MixpanelVellum Design System v2
Design Systems LeadJun 2022 – Apr 2024Two-year rebuild covering tokens, primitives, complex components, motion, and accessibility guidance. Adopted by 9 of 9 product squads.
Figma · Tokens Studio · Storybook · Style DictionaryOpen-source: a11y-audit-cli
MaintainerApr 2021 – PresentLightweight CLI that wraps axe-core for design-team-friendly accessibility reports. ~1.4k GitHub stars.
Node · axe-core · CommanderAwards
• Designer of the Year (Internal) — Vellum Health (2024)• Fast Company Innovation by Design — Finalist — Fast Company (2023)• Webby Award — Honoree — International Academy of Digital Arts & Sciences (2020)Languages
• English — Native• Mandarin — Professional• Spanish — Conversational• French — BasicVolunteer Experience
Design Mentor
Out in Tech | RemoteJan 2020 – Present- Mentor LGBTQ+ designers transitioning into senior roles; ~14 mentees to date with 9 promotions in cycle.
Pro Bono Designer
Code Tenderloin | San Francisco, CAJun 2018 – Dec 2021- Redesigned the participant intake site and admin dashboard; cut staff time per intake by ~25 minutes on average.
References
Maya OkaforVP of Design, LatticePhone: +1 415 555 0114Email: maya.okafor@example.comDaniel ReyesDesign Director, StripePhone: +1 415 555 0187Email: daniel.reyes@example.comBaseline
FeaturedThe classic single-column standard — strict, professional, ATS-safe
- ALEXANDRA PEMBERTON-HAYESPrincipal Product Designer · Design Systems Leadalexandra.pemberton@example.com | (415) 555-0199 | San Francisco, CA | linkedin.com/in/alexandra-pemberton | pembertondesign.studio
SUMMARY
Principal product designer with 12+ years shipping consumer fintech, B2B SaaS, and developer tooling at scale. I bridge product strategy, systems thinking, and craft — partnering closely with engineering and research to deliver outcomes measurable in revenue, retention, and reduced support cost. Most recently led a design-system rebuild that cut feature ship time 42% across nine product teams while raising NPS from 31 to 58.
WORK EXPERIENCE
Principal Product Designer, Design Systems, Vellum HealthMar 2022 – Present- •Led the rebuild of the company-wide design system in Figma + Tokens Studio; adoption reached 9 of 9 product squads within two quarters and reduced new-feature design time ~42%.
- •Lifted patient-onboarding activation 38% (220k → 305k MAU) over two quarters by redesigning the insurance-verification step in collaboration with billing, legal, and clinical partners.
- •Founded the cross-functional accessibility working group; brought the patient app from WCAG AA partial compliance to AA full and started the AAA roadmap.
- •Mentored a team of six product designers and two researchers; introduced a portfolio-review cadence credited by reports as the strongest growth lever of their year.
Senior Product Designer, LatticeJun 2019 – Feb 2022- •Designed goal-setting and 1:1 feedback flows shipped to 4,000+ companies including Slack, Reddit, and Asana — featured as case studies in Lattice's RTM.
- •Led the manager-dashboard redesign, cutting time-to-insight from 6 minutes to under 90 seconds in user testing across 14 sessions.
- •Drove the migration from a fragmented icon library to a unified 240-glyph set; documented the system and ran two adoption workshops for engineering.
Product Designer, StripeAug 2017 – May 2019- •Designed the Connect onboarding flow used by ~80% of new platform partners; reduced first-charge time-to-value from 11 days to 4.
- •Owned the Radar fraud-review surface end-to-end across web and mobile; partnered with ML engineering on an explainable-AI panel praised in customer interviews.
- •Co-authored the team's first formal design-critique handbook; still in use after my departure (per public commit history).
Designer, IDEOSep 2015 – Jul 2017- •Embedded with three Fortune-500 clients on multi-month engagements covering financial services, health insurance, and consumer packaged goods.
- •Co-led a design-research sprint for a global bank that reframed the brief and unlocked a $14M productized service line.
EDUCATION
Sep 2013 – May 2015M.F.A. Interaction DesignSchool of Visual Arts | New York, NY- •Final CGPA: 3.95/4.0
- •Departmental Honors
- •Thesis Prize
Sep 2009 – May 2013B.A. Cognitive Science, minor in Studio ArtBrown University | Providence, RI- •Final CGPA: 3.8/4.0
- •Magna Cum Laude
- •Phi Beta Kappa
KEY SKILLS
•Figma•Sketch•Adobe CC•Webflow•Framer•After Effects•User interviews•Diary studies•A/B testing•Usability testing•Survey design•Jobs-to-be-done•Design tokens•Tokens Studio•Storybook•Component governance•Documentation•Design critique•Workshop facilitation•Sprint planning•OKR planning•Cross-functional alignment•HTML•CSS•Tailwind•React (reading)•GitLANGUAGES
•English — Native•Mandarin — Professional•Spanish — Conversational•French — BasicPROJECTS
Patient Onboarding Redesign, Lead DesignerJan 2023 – Aug 2023Rebuilt the end-to-end patient onboarding funnel including insurance verification, identity capture, and care-team selection. Reduced drop-off at the insurance step by 38% and shortened median time-to-first-appointment from 5.2 days to 2.1.
Figma · Maze · MixpanelVellum Design System v2, Design Systems LeadJun 2022 – Apr 2024Two-year rebuild covering tokens, primitives, complex components, motion, and accessibility guidance. Adopted by 9 of 9 product squads.
Figma · Tokens Studio · Storybook · Style DictionaryOpen-source: a11y-audit-cli, MaintainerApr 2021 – PresentLightweight CLI that wraps axe-core for design-team-friendly accessibility reports. ~1.4k GitHub stars.
Node · axe-core · CommanderCERTIFICATIONS
Nielsen Norman UX Certification, Nielsen Norman Group2021IDEO Design Thinking, IDEO U2018Certified Professional in Accessibility Core Competencies (CPACC), IAAP2023 – 2026AWARDS
Designer of the Year (Internal), Vellum Health2024Fast Company Innovation by Design — Finalist, Fast Company2023Webby Award — Honoree, International Academy of Digital Arts & Sciences2020VOLUNTEER EXPERIENCE
Design Mentor, Out in TechJan 2020 – Present- •Mentor LGBTQ+ designers transitioning into senior roles; ~14 mentees to date with 9 promotions in cycle.
Pro Bono Designer, Code TenderloinJun 2018 – Dec 2021- •Redesigned the participant intake site and admin dashboard; cut staff time per intake by ~25 minutes on average.
REFERENCES
Maya OkaforVP of Design, LatticePhone: +1 415 555 0114Email: maya.okafor@example.comDaniel ReyesDesign Director, StripePhone: +1 415 555 0187Email: daniel.reyes@example.comAdmin Professional
Clean two-column layout with section labels on the left
Contact
Phone(415) 555-0199Emailalexandra.pemberton@example.comAddressSan Francisco, CALinkedInlinkedin.com/in/alexandra-pembertonWebsitepembertondesign.studioEducation
Sep 2013 – May 2015M.F.A. Interaction DesignSchool of Visual Arts · New York, NYGPA 3.95/4.0 · Departmental Honors · Thesis PrizeSep 2009 – May 2013B.A. Cognitive Science, minor in Studio ArtBrown University · Providence, RIGPA 3.8/4.0 · Magna Cum Laude · Phi Beta KappaExpertise
- Figma
- Sketch
- Adobe CC
- Webflow
- Framer
- After Effects
- User interviews
- Diary studies
- A/B testing
- Usability testing
- Survey design
- Jobs-to-be-done
- Design tokens
- Tokens Studio
- Storybook
- Component governance
- Documentation
- Design critique
- Workshop facilitation
- Sprint planning
- OKR planning
- Cross-functional alignment
- HTML
- CSS
- Tailwind
- React (reading)
- Git
Language
EnglishNativeMandarinProfessionalSpanishConversationalFrenchBasicCertifications
Nielsen Norman UX CertificationNielsen Norman Group · 2021IDEO Design ThinkingIDEO U · 2018Certified Professional in Accessibility Core Competencies (CPACC)IAAP · 2023 – 2026Awards
Designer of the Year (Internal)Vellum Health · 2024Fast Company Innovation by Design — FinalistFast Company · 2023Webby Award — HonoreeInternational Academy of Digital Arts & Sciences · 2020Alexandra Pemberton-HayesPrincipal Product Designer · Design Systems LeadPrincipal product designer with 12+ years shipping consumer fintech, B2B SaaS, and developer tooling at scale. I bridge product strategy, systems thinking, and craft — partnering closely with engineering and research to deliver outcomes measurable in revenue, retention, and reduced support cost. Most recently led a design-system rebuild that cut feature ship time 42% across nine product teams while raising NPS from 31 to 58.
Experience
Mar 2022 – PresentVellum Health · San Francisco, CAPrincipal Product Designer, Design Systems- Led the rebuild of the company-wide design system in Figma + Tokens Studio; adoption reached 9 of 9 product squads within two quarters and reduced new-feature design time ~42%.
- Lifted patient-onboarding activation 38% (220k → 305k MAU) over two quarters by redesigning the insurance-verification step in collaboration with billing, legal, and clinical partners.
- Founded the cross-functional accessibility working group; brought the patient app from WCAG AA partial compliance to AA full and started the AAA roadmap.
- Mentored a team of six product designers and two researchers; introduced a portfolio-review cadence credited by reports as the strongest growth lever of their year.
Jun 2019 – Feb 2022Lattice · San Francisco, CASenior Product Designer- Designed goal-setting and 1:1 feedback flows shipped to 4,000+ companies including Slack, Reddit, and Asana — featured as case studies in Lattice's RTM.
- Led the manager-dashboard redesign, cutting time-to-insight from 6 minutes to under 90 seconds in user testing across 14 sessions.
- Drove the migration from a fragmented icon library to a unified 240-glyph set; documented the system and ran two adoption workshops for engineering.
Aug 2017 – May 2019Stripe · San Francisco, CAProduct Designer- Designed the Connect onboarding flow used by ~80% of new platform partners; reduced first-charge time-to-value from 11 days to 4.
- Owned the Radar fraud-review surface end-to-end across web and mobile; partnered with ML engineering on an explainable-AI panel praised in customer interviews.
- Co-authored the team's first formal design-critique handbook; still in use after my departure (per public commit history).
Sep 2015 – Jul 2017IDEO · Palo Alto, CADesigner- Embedded with three Fortune-500 clients on multi-month engagements covering financial services, health insurance, and consumer packaged goods.
- Co-led a design-research sprint for a global bank that reframed the brief and unlocked a $14M productized service line.
Projects
Jan 2023 – Aug 2023Lead DesignerPatient Onboarding RedesignRebuilt the end-to-end patient onboarding funnel including insurance verification, identity capture, and care-team selection. Reduced drop-off at the insurance step by 38% and shortened median time-to-first-appointment from 5.2 days to 2.1.
Figma · Maze · MixpanelJun 2022 – Apr 2024Design Systems LeadVellum Design System v2Two-year rebuild covering tokens, primitives, complex components, motion, and accessibility guidance. Adopted by 9 of 9 product squads.
Figma · Tokens Studio · Storybook · Style DictionaryApr 2021 – PresentMaintainerOpen-source: a11y-audit-cliLightweight CLI that wraps axe-core for design-team-friendly accessibility reports. ~1.4k GitHub stars.
Node · axe-core · CommanderVolunteering
Jan 2020 – PresentOut in Tech · RemoteDesign Mentor- Mentor LGBTQ+ designers transitioning into senior roles; ~14 mentees to date with 9 promotions in cycle.
Jun 2018 – Dec 2021Code Tenderloin · San Francisco, CAPro Bono Designer- Redesigned the participant intake site and admin dashboard; cut staff time per intake by ~25 minutes on average.
Marketing Sidebar
FeaturedModern dark sidebar with photo, timeline experience section
- ALEXANDRAPEMBERTON-HAYESPrincipal Product Designer · Design Systems Lead(415) 555-0199pembertondesign.studioalexandra.pemberton@example.comSan Francisco, CAlinkedin.com/in/alexandra-pemberton
PROFILE INFO
Principal product designer with 12+ years shipping consumer fintech, B2B SaaS, and developer tooling at scale. I bridge product strategy, systems thinking, and craft — partnering closely with engineering and research to deliver outcomes measurable in revenue, retention, and reduced support cost. Most recently led a design-system rebuild that cut feature ship time 42% across nine product teams while raising NPS from 31 to 58.
EDUCATION
M.F.A. INTERACTION DESIGNSchool of Visual Arts | Sep 2013 – May 2015New York, NYGPA 3.95/4.0 · Departmental Honors · Thesis PrizeB.A. COGNITIVE SCIENCE, MINOR IN STUDIO ARTBrown University | Sep 2009 – May 2013Providence, RIGPA 3.8/4.0 · Magna Cum Laude · Phi Beta KappaLANGUAGE
English — NativeMandarin — ProfessionalSpanish — ConversationalFrench — BasicEXPERIENCE
PRINCIPAL PRODUCT DESIGNER, DESIGN SYSTEMS | Mar 2022 – PresentVellum Health | San Francisco, CA- •Led the rebuild of the company-wide design system in Figma + Tokens Studio; adoption reached 9 of 9 product squads within two quarters and reduced new-feature design time ~42%.
- •Lifted patient-onboarding activation 38% (220k → 305k MAU) over two quarters by redesigning the insurance-verification step in collaboration with billing, legal, and clinical partners.
- •Founded the cross-functional accessibility working group; brought the patient app from WCAG AA partial compliance to AA full and started the AAA roadmap.
- •Mentored a team of six product designers and two researchers; introduced a portfolio-review cadence credited by reports as the strongest growth lever of their year.
SENIOR PRODUCT DESIGNER | Jun 2019 – Feb 2022Lattice | San Francisco, CA- •Designed goal-setting and 1:1 feedback flows shipped to 4,000+ companies including Slack, Reddit, and Asana — featured as case studies in Lattice's RTM.
- •Led the manager-dashboard redesign, cutting time-to-insight from 6 minutes to under 90 seconds in user testing across 14 sessions.
- •Drove the migration from a fragmented icon library to a unified 240-glyph set; documented the system and ran two adoption workshops for engineering.
PRODUCT DESIGNER | Aug 2017 – May 2019Stripe | San Francisco, CA- •Designed the Connect onboarding flow used by ~80% of new platform partners; reduced first-charge time-to-value from 11 days to 4.
- •Owned the Radar fraud-review surface end-to-end across web and mobile; partnered with ML engineering on an explainable-AI panel praised in customer interviews.
- •Co-authored the team's first formal design-critique handbook; still in use after my departure (per public commit history).
DESIGNER | Sep 2015 – Jul 2017IDEO | Palo Alto, CA- •Embedded with three Fortune-500 clients on multi-month engagements covering financial services, health insurance, and consumer packaged goods.
- •Co-led a design-research sprint for a global bank that reframed the brief and unlocked a $14M productized service line.
KEY SKILLS
DesignResearchSystemsProcessCodePROJECTS
PATIENT ONBOARDING REDESIGN | Jan 2023 – Aug 2023Lead DesignerRebuilt the end-to-end patient onboarding funnel including insurance verification, identity capture, and care-team selection. Reduced drop-off at the insurance step by 38% and shortened median time-to-first-appointment from 5.2 days to 2.1.
Figma · Maze · MixpanelVELLUM DESIGN SYSTEM V2 | Jun 2022 – Apr 2024Design Systems LeadTwo-year rebuild covering tokens, primitives, complex components, motion, and accessibility guidance. Adopted by 9 of 9 product squads.
Figma · Tokens Studio · Storybook · Style DictionaryOPEN-SOURCE: A11Y-AUDIT-CLI | Apr 2021 – PresentMaintainerLightweight CLI that wraps axe-core for design-team-friendly accessibility reports. ~1.4k GitHub stars.
Node · axe-core · CommanderCERTIFICATIONS
NIELSEN NORMAN UX CERTIFICATIONNielsen Norman Group · 2021IDEO DESIGN THINKINGIDEO U · 2018CERTIFIED PROFESSIONAL IN ACCESSIBILITY CORE COMPETENCIES (CPACC)IAAP · 2023 – 2026AWARDS
DESIGNER OF THE YEAR (INTERNAL)Vellum Health · 2024FAST COMPANY INNOVATION BY DESIGN — FINALISTFast Company · 2023WEBBY AWARD — HONOREEInternational Academy of Digital Arts & Sciences · 2020VOLUNTEER
DESIGN MENTOR | Jan 2020 – PresentOut in Tech | Remote- •Mentor LGBTQ+ designers transitioning into senior roles; ~14 mentees to date with 9 promotions in cycle.
PRO BONO DESIGNER | Jun 2018 – Dec 2021Code Tenderloin | San Francisco, CA- •Redesigned the participant intake site and admin dashboard; cut staff time per intake by ~25 minutes on average.
REFERENCES
Maya OkaforVP of Design · LatticePhone: +1 415 555 0114Email: maya.okafor@example.comDaniel ReyesDesign Director · StripePhone: +1 415 555 0187Email: daniel.reyes@example.comBusiness Consultant
Clean professional layout with skill bars and section dividers
- ALEXANDRA PEMBERTON-HAYESPrincipal Product Designer · Design Systems Lead(415) 555-0199alexandra.pemberton@example.comSan Francisco, CAlinkedin.com/in/alexandra-pembertonpembertondesign.studio
Principal product designer with 12+ years shipping consumer fintech, B2B SaaS, and developer tooling at scale. I bridge product strategy, systems thinking, and craft — partnering closely with engineering and research to deliver outcomes measurable in revenue, retention, and reduced support cost. Most recently led a design-system rebuild that cut feature ship time 42% across nine product teams while raising NPS from 31 to 58.
EXPERIENCE
Mar 2022 – PresentVellum HealthPrincipal Product Designer, Design Systems- •Led the rebuild of the company-wide design system in Figma + Tokens Studio; adoption reached 9 of 9 product squads within two quarters and reduced new-feature design time ~42%.
- •Lifted patient-onboarding activation 38% (220k → 305k MAU) over two quarters by redesigning the insurance-verification step in collaboration with billing, legal, and clinical partners.
- •Founded the cross-functional accessibility working group; brought the patient app from WCAG AA partial compliance to AA full and started the AAA roadmap.
- •Mentored a team of six product designers and two researchers; introduced a portfolio-review cadence credited by reports as the strongest growth lever of their year.
Jun 2019 – Feb 2022LatticeSenior Product Designer- •Designed goal-setting and 1:1 feedback flows shipped to 4,000+ companies including Slack, Reddit, and Asana — featured as case studies in Lattice's RTM.
- •Led the manager-dashboard redesign, cutting time-to-insight from 6 minutes to under 90 seconds in user testing across 14 sessions.
- •Drove the migration from a fragmented icon library to a unified 240-glyph set; documented the system and ran two adoption workshops for engineering.
Aug 2017 – May 2019StripeProduct Designer- •Designed the Connect onboarding flow used by ~80% of new platform partners; reduced first-charge time-to-value from 11 days to 4.
- •Owned the Radar fraud-review surface end-to-end across web and mobile; partnered with ML engineering on an explainable-AI panel praised in customer interviews.
- •Co-authored the team's first formal design-critique handbook; still in use after my departure (per public commit history).
Sep 2015 – Jul 2017IDEODesigner- •Embedded with three Fortune-500 clients on multi-month engagements covering financial services, health insurance, and consumer packaged goods.
- •Co-led a design-research sprint for a global bank that reframed the brief and unlocked a $14M productized service line.
EDUCATION
Sep 2013 – May 2015School of Visual Arts · New York, NYM.F.A. Interaction DesignGPA 3.95/4.0 · Departmental Honors · Thesis Prize
Sep 2009 – May 2013Brown University · Providence, RIB.A. Cognitive Science, minor in Studio ArtGPA 3.8/4.0 · Magna Cum Laude · Phi Beta Kappa
PROJECTS
Jan 2023 – Aug 2023Lead DesignerPatient Onboarding RedesignRebuilt the end-to-end patient onboarding funnel including insurance verification, identity capture, and care-team selection. Reduced drop-off at the insurance step by 38% and shortened median time-to-first-appointment from 5.2 days to 2.1.
Figma · Maze · MixpanelJun 2022 – Apr 2024Design Systems LeadVellum Design System v2Two-year rebuild covering tokens, primitives, complex components, motion, and accessibility guidance. Adopted by 9 of 9 product squads.
Figma · Tokens Studio · Storybook · Style DictionaryApr 2021 – PresentMaintainerOpen-source: a11y-audit-cliLightweight CLI that wraps axe-core for design-team-friendly accessibility reports. ~1.4k GitHub stars.
Node · axe-core · CommanderVOLUNTEER
Jan 2020 – PresentOut in Tech · RemoteDesign Mentor- •Mentor LGBTQ+ designers transitioning into senior roles; ~14 mentees to date with 9 promotions in cycle.
Jun 2018 – Dec 2021Code Tenderloin · San Francisco, CAPro Bono Designer- •Redesigned the participant intake site and admin dashboard; cut staff time per intake by ~25 minutes on average.
SKILLS
- •Figma
- •Sketch
- •Adobe CC
- •Webflow
- •Framer
- •After Effects
- •User interviews
- •Diary studies
- •A/B testing
- •Usability testing
- •Survey design
- •Jobs-to-be-done
- •Design tokens
- •Tokens Studio
- •Storybook
- •Component governance
- •Documentation
- •Design critique
- •Workshop facilitation
- •Sprint planning
- •OKR planning
- •Cross-functional alignment
- •HTML
- •CSS
- •Tailwind
- •React (reading)
- •Git
LANGUAGE
English — NativeMandarin — ProfessionalSpanish — ConversationalFrench — BasicCERTIFICATIONS
Nielsen Norman UX CertificationNielsen Norman Group · 2021IDEO Design ThinkingIDEO U · 2018Certified Professional in Accessibility Core Competencies (CPACC)IAAP · 2023 – 2026AWARDS
- •Designer of the Year (Internal) (2024)
- •Fast Company Innovation by Design — Finalist (2023)
- •Webby Award — Honoree (2020)
Data Analyst
Modern header bar with two-column content layout
- ALEXANDRAPEMBERTON-HAYESPrincipal Product Designer · Design Systems Lead
C O N T A C T
(415) 555-0199alexandra.pemberton@example.comSan Francisco, CAlinkedin.com/in/alexandra-pembertonpembertondesign.studioE D U C A T I O N
School of Visual Arts · New York, NYM.F.A. Interaction DesignSep 2013 – May 2015GPA 3.95/4.0 · Departmental Honors · Thesis PrizeBrown University · Providence, RIB.A. Cognitive Science, minor in Studio ArtSep 2009 – May 2013GPA 3.8/4.0 · Magna Cum Laude · Phi Beta KappaS K I L L S
- •Figma
- •Sketch
- •Adobe CC
- •Webflow
- •Framer
- •After Effects
- •User interviews
- •Diary studies
- •A/B testing
- •Usability testing
- •Survey design
- •Jobs-to-be-done
- •Design tokens
- •Tokens Studio
- •Storybook
- •Component governance
- •Documentation
- •Design critique
- •Workshop facilitation
- •Sprint planning
- •OKR planning
- •Cross-functional alignment
- •HTML
- •CSS
- •Tailwind
- •React (reading)
- •Git
L A N G U A G E
English — NativeMandarin — ProfessionalSpanish — ConversationalFrench — BasicC E R T I F I C A T I O N S
Nielsen Norman UX CertificationNielsen Norman Group2021IDEO Design ThinkingIDEO U2018Certified Professional in Accessibility Core Competencies (CPACC)IAAP2023 – 2026A W A R D S
Designer of the Year (Internal)Vellum Health2024Annual award recognizing cross-functional impact and design leadership across product squads.Fast Company Innovation by Design — FinalistFast Company2023Patient onboarding rebuild recognized in the Health category.Webby Award — HonoreeInternational Academy of Digital Arts & Sciences2020Lattice Manager Dashboard, Productivity category.A B O U T M E
Principal product designer with 12+ years shipping consumer fintech, B2B SaaS, and developer tooling at scale. I bridge product strategy, systems thinking, and craft — partnering closely with engineering and research to deliver outcomes measurable in revenue, retention, and reduced support cost. Most recently led a design-system rebuild that cut feature ship time 42% across nine product teams while raising NPS from 31 to 58.
E X P E R I E N C E
Principal Product Designer, Design SystemsMar 2022 – PresentVellum Health- •Led the rebuild of the company-wide design system in Figma + Tokens Studio; adoption reached 9 of 9 product squads within two quarters and reduced new-feature design time ~42%.
- •Lifted patient-onboarding activation 38% (220k → 305k MAU) over two quarters by redesigning the insurance-verification step in collaboration with billing, legal, and clinical partners.
- •Founded the cross-functional accessibility working group; brought the patient app from WCAG AA partial compliance to AA full and started the AAA roadmap.
- •Mentored a team of six product designers and two researchers; introduced a portfolio-review cadence credited by reports as the strongest growth lever of their year.
Senior Product DesignerJun 2019 – Feb 2022Lattice- •Designed goal-setting and 1:1 feedback flows shipped to 4,000+ companies including Slack, Reddit, and Asana — featured as case studies in Lattice's RTM.
- •Led the manager-dashboard redesign, cutting time-to-insight from 6 minutes to under 90 seconds in user testing across 14 sessions.
- •Drove the migration from a fragmented icon library to a unified 240-glyph set; documented the system and ran two adoption workshops for engineering.
Product DesignerAug 2017 – May 2019Stripe- •Designed the Connect onboarding flow used by ~80% of new platform partners; reduced first-charge time-to-value from 11 days to 4.
- •Owned the Radar fraud-review surface end-to-end across web and mobile; partnered with ML engineering on an explainable-AI panel praised in customer interviews.
- •Co-authored the team's first formal design-critique handbook; still in use after my departure (per public commit history).
DesignerSep 2015 – Jul 2017IDEO- •Embedded with three Fortune-500 clients on multi-month engagements covering financial services, health insurance, and consumer packaged goods.
- •Co-led a design-research sprint for a global bank that reframed the brief and unlocked a $14M productized service line.
P R O J E C T S
Patient Onboarding RedesignJan 2023 – Aug 2023Lead DesignerRebuilt the end-to-end patient onboarding funnel including insurance verification, identity capture, and care-team selection. Reduced drop-off at the insurance step by 38% and shortened median time-to-first-appointment from 5.2 days to 2.1.
Figma · Maze · MixpanelVellum Design System v2Jun 2022 – Apr 2024Design Systems LeadTwo-year rebuild covering tokens, primitives, complex components, motion, and accessibility guidance. Adopted by 9 of 9 product squads.
Figma · Tokens Studio · Storybook · Style DictionaryOpen-source: a11y-audit-cliApr 2021 – PresentMaintainerLightweight CLI that wraps axe-core for design-team-friendly accessibility reports. ~1.4k GitHub stars.
Node · axe-core · CommanderV O L U N T E E R
Design MentorJan 2020 – PresentOut in Tech · Remote- •Mentor LGBTQ+ designers transitioning into senior roles; ~14 mentees to date with 9 promotions in cycle.
Pro Bono DesignerJun 2018 – Dec 2021Code Tenderloin · San Francisco, CA- •Redesigned the participant intake site and admin dashboard; cut staff time per intake by ~25 minutes on average.
Marketing Manager
Creative layout with photo header and spaced section titles
- APAlexandra Pemberton-HayesPrincipal Product Designer · Design Systems Lead(415) 555-0199alexandra.pemberton@example.comSan Francisco, CAlinkedin.com/in/alexandra-pembertonpembertondesign.studio
S K I L L S
- •Figma
- •Sketch
- •Adobe CC
- •Webflow
- •Framer
- •After Effects
- •User interviews
- •Diary studies
- •A/B testing
- •Usability testing
- •Survey design
- •Jobs-to-be-done
- •Design tokens
- •Tokens Studio
- •Storybook
- •Component governance
- •Documentation
- •Design critique
- •Workshop facilitation
- •Sprint planning
- •OKR planning
- •Cross-functional alignment
- •HTML
- •CSS
- •Tailwind
- •React (reading)
- •Git
E D U C A T I O N
M.F.A. INTERACTION DESIGNSchool of Visual Arts · New York, NYSep 2013 – May 2015GPA 3.95/4.0 · Departmental Honors · Thesis PrizeB.A. COGNITIVE SCIENCE, MINOR IN STUDIO ARTBrown University · Providence, RISep 2009 – May 2013GPA 3.8/4.0 · Magna Cum Laude · Phi Beta KappaL A N G U A G E S
English · NativeMandarin · ProfessionalSpanish · ConversationalFrench · BasicC E R T I F I C A T I O N S
Nielsen Norman UX CertificationNielsen Norman Group · 2021IDEO Design ThinkingIDEO U · 2018Certified Professional in Accessibility Core Competencies (CPACC)IAAP · 2023 – 2026A W A R D S
Designer of the Year (Internal)Vellum Health · 2024Fast Company Innovation by Design — FinalistFast Company · 2023Webby Award — HonoreeInternational Academy of Digital Arts & Sciences · 2020P R O F I L E
Principal product designer with 12+ years shipping consumer fintech, B2B SaaS, and developer tooling at scale. I bridge product strategy, systems thinking, and craft — partnering closely with engineering and research to deliver outcomes measurable in revenue, retention, and reduced support cost. Most recently led a design-system rebuild that cut feature ship time 42% across nine product teams while raising NPS from 31 to 58.
E X P E R I E N C E
PRINCIPAL PRODUCT DESIGNER, DESIGN SYSTEMSVellum HealthMar 2022 – Present- •Led the rebuild of the company-wide design system in Figma + Tokens Studio; adoption reached 9 of 9 product squads within two quarters and reduced new-feature design time ~42%.
- •Lifted patient-onboarding activation 38% (220k → 305k MAU) over two quarters by redesigning the insurance-verification step in collaboration with billing, legal, and clinical partners.
- •Founded the cross-functional accessibility working group; brought the patient app from WCAG AA partial compliance to AA full and started the AAA roadmap.
- •Mentored a team of six product designers and two researchers; introduced a portfolio-review cadence credited by reports as the strongest growth lever of their year.
SENIOR PRODUCT DESIGNERLatticeJun 2019 – Feb 2022- •Designed goal-setting and 1:1 feedback flows shipped to 4,000+ companies including Slack, Reddit, and Asana — featured as case studies in Lattice's RTM.
- •Led the manager-dashboard redesign, cutting time-to-insight from 6 minutes to under 90 seconds in user testing across 14 sessions.
- •Drove the migration from a fragmented icon library to a unified 240-glyph set; documented the system and ran two adoption workshops for engineering.
PRODUCT DESIGNERStripeAug 2017 – May 2019- •Designed the Connect onboarding flow used by ~80% of new platform partners; reduced first-charge time-to-value from 11 days to 4.
- •Owned the Radar fraud-review surface end-to-end across web and mobile; partnered with ML engineering on an explainable-AI panel praised in customer interviews.
- •Co-authored the team's first formal design-critique handbook; still in use after my departure (per public commit history).
DESIGNERIDEOSep 2015 – Jul 2017- •Embedded with three Fortune-500 clients on multi-month engagements covering financial services, health insurance, and consumer packaged goods.
- •Co-led a design-research sprint for a global bank that reframed the brief and unlocked a $14M productized service line.
P R O J E C T S
PATIENT ONBOARDING REDESIGNLead DesignerJan 2023 – Aug 2023Rebuilt the end-to-end patient onboarding funnel including insurance verification, identity capture, and care-team selection. Reduced drop-off at the insurance step by 38% and shortened median time-to-first-appointment from 5.2 days to 2.1.
Figma · Maze · MixpanelVELLUM DESIGN SYSTEM V2Design Systems LeadJun 2022 – Apr 2024Two-year rebuild covering tokens, primitives, complex components, motion, and accessibility guidance. Adopted by 9 of 9 product squads.
Figma · Tokens Studio · Storybook · Style DictionaryOPEN-SOURCE: A11Y-AUDIT-CLIMaintainerApr 2021 – PresentLightweight CLI that wraps axe-core for design-team-friendly accessibility reports. ~1.4k GitHub stars.
Node · axe-core · CommanderV O L U N T E E R I N G
DESIGN MENTOROut in Tech · RemoteJan 2020 – Present- •Mentor LGBTQ+ designers transitioning into senior roles; ~14 mentees to date with 9 promotions in cycle.
PRO BONO DESIGNERCode Tenderloin · San Francisco, CAJun 2018 – Dec 2021- •Redesigned the participant intake site and admin dashboard; cut staff time per intake by ~25 minutes on average.
Web Developer
Elegant design with script name, photo area, and watermark initials
- Alexandra Pemberton-HayesPrincipal Product Designer · Design Systems Leadalexandra.pemberton@example.com · (415) 555-0199 · San Francisco, CA · linkedin.com/in/alexandra-pemberton · pembertondesign.studio
Summary
Principal product designer with 12+ years shipping consumer fintech, B2B SaaS, and developer tooling at scale. I bridge product strategy, systems thinking, and craft — partnering closely with engineering and research to deliver outcomes measurable in revenue, retention, and reduced support cost. Most recently led a design-system rebuild that cut feature ship time 42% across nine product teams while raising NPS from 31 to 58.
Experience
Mar 2022 – PresentSan Francisco, CAPrincipal Product Designer, Design Systems · Vellum Health- –Led the rebuild of the company-wide design system in Figma + Tokens Studio; adoption reached 9 of 9 product squads within two quarters and reduced new-feature design time ~42%.
- –Lifted patient-onboarding activation 38% (220k → 305k MAU) over two quarters by redesigning the insurance-verification step in collaboration with billing, legal, and clinical partners.
- –Founded the cross-functional accessibility working group; brought the patient app from WCAG AA partial compliance to AA full and started the AAA roadmap.
- –Mentored a team of six product designers and two researchers; introduced a portfolio-review cadence credited by reports as the strongest growth lever of their year.
Jun 2019 – Feb 2022San Francisco, CASenior Product Designer · Lattice- –Designed goal-setting and 1:1 feedback flows shipped to 4,000+ companies including Slack, Reddit, and Asana — featured as case studies in Lattice's RTM.
- –Led the manager-dashboard redesign, cutting time-to-insight from 6 minutes to under 90 seconds in user testing across 14 sessions.
- –Drove the migration from a fragmented icon library to a unified 240-glyph set; documented the system and ran two adoption workshops for engineering.
Aug 2017 – May 2019San Francisco, CAProduct Designer · Stripe- –Designed the Connect onboarding flow used by ~80% of new platform partners; reduced first-charge time-to-value from 11 days to 4.
- –Owned the Radar fraud-review surface end-to-end across web and mobile; partnered with ML engineering on an explainable-AI panel praised in customer interviews.
- –Co-authored the team's first formal design-critique handbook; still in use after my departure (per public commit history).
Sep 2015 – Jul 2017Palo Alto, CADesigner · IDEO- –Embedded with three Fortune-500 clients on multi-month engagements covering financial services, health insurance, and consumer packaged goods.
- –Co-led a design-research sprint for a global bank that reframed the brief and unlocked a $14M productized service line.
Education
Sep 2013 – May 2015New York, NYM.F.A. Interaction DesignSchool of Visual Arts · GPA 3.95/4.0Departmental Honors · Thesis PrizeSep 2009 – May 2013Providence, RIB.A. Cognitive Science, minor in Studio ArtBrown University · GPA 3.8/4.0Magna Cum Laude · Phi Beta KappaSkills
- Design
- Figma · Sketch · Adobe CC · Webflow · Framer · After Effects
- Research
- User interviews · Diary studies · A/B testing · Usability testing · Survey design · Jobs-to-be-done
- Systems
- Design tokens · Tokens Studio · Storybook · Component governance · Documentation
- Process
- Design critique · Workshop facilitation · Sprint planning · OKR planning · Cross-functional alignment
- Code
- HTML · CSS · Tailwind · React (reading) · Git
Languages
- EnglishNative
- MandarinProfessional
- SpanishConversational
- FrenchBasic
Selected Projects
Jan 2023 – Aug 2023Lead DesignerPatient Onboarding RedesignRebuilt the end-to-end patient onboarding funnel including insurance verification, identity capture, and care-team selection. Reduced drop-off at the insurance step by 38% and shortened median time-to-first-appointment from 5.2 days to 2.1.
Figma · Maze · MixpanelJun 2022 – Apr 2024Design Systems LeadVellum Design System v2Two-year rebuild covering tokens, primitives, complex components, motion, and accessibility guidance. Adopted by 9 of 9 product squads.
Figma · Tokens Studio · Storybook · Style DictionaryApr 2021 – PresentMaintainerOpen-source: a11y-audit-cliLightweight CLI that wraps axe-core for design-team-friendly accessibility reports. ~1.4k GitHub stars.
Node · axe-core · CommanderCertifications
- Nielsen Norman UX Certification · Nielsen Norman Group2021
- IDEO Design Thinking · IDEO U2018
- Certified Professional in Accessibility Core Competencies (CPACC) · IAAP2023 – 2026
Awards
- Designer of the Year (Internal) · Vellum Health2024
- Fast Company Innovation by Design — Finalist · Fast Company2023
- Webby Award — Honoree · International Academy of Digital Arts & Sciences2020
Volunteering
Jan 2020 – PresentRemoteDesign Mentor · Out in Tech- –Mentor LGBTQ+ designers transitioning into senior roles; ~14 mentees to date with 9 promotions in cycle.
Jun 2018 – Dec 2021San Francisco, CAPro Bono Designer · Code Tenderloin- –Redesigned the participant intake site and admin dashboard; cut staff time per intake by ~25 minutes on average.
Quartz Minimal
FeaturedModern minimal layout with thin accent rules and a quiet date column
- Alexandra Pemberton-HayesPrincipal Product Designer · Design Systems Leadalexandra.pemberton@example.com · (415) 555-0199 · San Francisco, CA · linkedin.com/in/alexandra-pemberton · pembertondesign.studio
Summary
Principal product designer with 12+ years shipping consumer fintech, B2B SaaS, and developer tooling at scale. I bridge product strategy, systems thinking, and craft — partnering closely with engineering and research to deliver outcomes measurable in revenue, retention, and reduced support cost. Most recently led a design-system rebuild that cut feature ship time 42% across nine product teams while raising NPS from 31 to 58.
Experience
Principal Product Designer, Design Systems · Vellum HealthMar 2022 – PresentSan Francisco, CA- ·Led the rebuild of the company-wide design system in Figma + Tokens Studio; adoption reached 9 of 9 product squads within two quarters and reduced new-feature design time ~42%.
- ·Lifted patient-onboarding activation 38% (220k → 305k MAU) over two quarters by redesigning the insurance-verification step in collaboration with billing, legal, and clinical partners.
- ·Founded the cross-functional accessibility working group; brought the patient app from WCAG AA partial compliance to AA full and started the AAA roadmap.
- ·Mentored a team of six product designers and two researchers; introduced a portfolio-review cadence credited by reports as the strongest growth lever of their year.
Senior Product Designer · LatticeJun 2019 – Feb 2022San Francisco, CA- ·Designed goal-setting and 1:1 feedback flows shipped to 4,000+ companies including Slack, Reddit, and Asana — featured as case studies in Lattice's RTM.
- ·Led the manager-dashboard redesign, cutting time-to-insight from 6 minutes to under 90 seconds in user testing across 14 sessions.
- ·Drove the migration from a fragmented icon library to a unified 240-glyph set; documented the system and ran two adoption workshops for engineering.
Product Designer · StripeAug 2017 – May 2019San Francisco, CA- ·Designed the Connect onboarding flow used by ~80% of new platform partners; reduced first-charge time-to-value from 11 days to 4.
- ·Owned the Radar fraud-review surface end-to-end across web and mobile; partnered with ML engineering on an explainable-AI panel praised in customer interviews.
- ·Co-authored the team's first formal design-critique handbook; still in use after my departure (per public commit history).
Designer · IDEOSep 2015 – Jul 2017Palo Alto, CA- ·Embedded with three Fortune-500 clients on multi-month engagements covering financial services, health insurance, and consumer packaged goods.
- ·Co-led a design-research sprint for a global bank that reframed the brief and unlocked a $14M productized service line.
Education
M.F.A. Interaction DesignSep 2013 – May 2015School of Visual Arts · New York, NY · GPA 3.95/4.0Departmental Honors · Thesis PrizeB.A. Cognitive Science, minor in Studio ArtSep 2009 – May 2013Brown University · Providence, RI · GPA 3.8/4.0Magna Cum Laude · Phi Beta KappaAreas of Expertise
- Design
- Figma · Sketch · Adobe CC · Webflow · Framer · After Effects
- Research
- User interviews · Diary studies · A/B testing · Usability testing · Survey design · Jobs-to-be-done
- Systems
- Design tokens · Tokens Studio · Storybook · Component governance · Documentation
- Process
- Design critique · Workshop facilitation · Sprint planning · OKR planning · Cross-functional alignment
- Code
- HTML · CSS · Tailwind · React (reading) · Git
Languages
- EnglishNative
- MandarinProfessional
- SpanishConversational
- FrenchBasic
Certifications
- Nielsen Norman UX Certification · Nielsen Norman Group2021
- IDEO Design Thinking · IDEO U2018
- Certified Professional in Accessibility Core Competencies (CPACC) · IAAP2023 – 2026
Awards & Honors
- Designer of the Year (Internal) · Vellum Health2024
- Fast Company Innovation by Design — Finalist · Fast Company2023
- Webby Award — Honoree · International Academy of Digital Arts & Sciences2020
Key Projects
Patient Onboarding Redesign · Lead DesignerJan 2023 – Aug 2023Rebuilt the end-to-end patient onboarding funnel including insurance verification, identity capture, and care-team selection. Reduced drop-off at the insurance step by 38% and shortened median time-to-first-appointment from 5.2 days to 2.1.
Figma · Maze · MixpanelVellum Design System v2 · Design Systems LeadJun 2022 – Apr 2024Two-year rebuild covering tokens, primitives, complex components, motion, and accessibility guidance. Adopted by 9 of 9 product squads.
Figma · Tokens Studio · Storybook · Style DictionaryOpen-source: a11y-audit-cli · MaintainerApr 2021 – PresentLightweight CLI that wraps axe-core for design-team-friendly accessibility reports. ~1.4k GitHub stars.
Node · axe-core · CommanderVolunteer Leadership
Design Mentor · Out in TechJan 2020 – PresentRemote- ·Mentor LGBTQ+ designers transitioning into senior roles; ~14 mentees to date with 9 promotions in cycle.
Pro Bono Designer · Code TenderloinJun 2018 – Dec 2021San Francisco, CA- ·Redesigned the participant intake site and admin dashboard; cut staff time per intake by ~25 minutes on average.
References
Maya OkaforVP of Design · LatticePhone: +1 415 555 0114Email: maya.okafor@example.comDaniel ReyesDesign Director · StripePhone: +1 415 555 0187Email: daniel.reyes@example.comAtrium Executive
FeaturedTraditional serif layout for senior leadership and executive roles
- Alexandra Pemberton-HayesPrincipal Product Designer · Design Systems Leadalexandra.pemberton@example.com · (415) 555-0199 · San Francisco, CA
Employment
Principal Product Designer, Design SystemsMar 2022 – PresentVellum Health, San Francisco, CA- Led the rebuild of the company-wide design system in Figma + Tokens Studio; adoption reached 9 of 9 product squads within two quarters and reduced new-feature design time ~42%.
- Lifted patient-onboarding activation 38% (220k → 305k MAU) over two quarters by redesigning the insurance-verification step in collaboration with billing, legal, and clinical partners.
- Founded the cross-functional accessibility working group; brought the patient app from WCAG AA partial compliance to AA full and started the AAA roadmap.
- Mentored a team of six product designers and two researchers; introduced a portfolio-review cadence credited by reports as the strongest growth lever of their year.
Senior Product DesignerJun 2019 – Feb 2022Lattice, San Francisco, CA- Designed goal-setting and 1:1 feedback flows shipped to 4,000+ companies including Slack, Reddit, and Asana — featured as case studies in Lattice's RTM.
- Led the manager-dashboard redesign, cutting time-to-insight from 6 minutes to under 90 seconds in user testing across 14 sessions.
- Drove the migration from a fragmented icon library to a unified 240-glyph set; documented the system and ran two adoption workshops for engineering.
Product DesignerAug 2017 – May 2019Stripe, San Francisco, CA- Designed the Connect onboarding flow used by ~80% of new platform partners; reduced first-charge time-to-value from 11 days to 4.
- Owned the Radar fraud-review surface end-to-end across web and mobile; partnered with ML engineering on an explainable-AI panel praised in customer interviews.
- Co-authored the team's first formal design-critique handbook; still in use after my departure (per public commit history).
DesignerSep 2015 – Jul 2017IDEO, Palo Alto, CA- Embedded with three Fortune-500 clients on multi-month engagements covering financial services, health insurance, and consumer packaged goods.
- Co-led a design-research sprint for a global bank that reframed the brief and unlocked a $14M productized service line.
Education
M.F.A. Interaction DesignSep 2013 – May 2015School of Visual Arts, New York, NY · GPA 3.95/4.0- Departmental Honors
- Thesis Prize
B.A. Cognitive Science, minor in Studio ArtSep 2009 – May 2013Brown University, Providence, RI · GPA 3.8/4.0- Magna Cum Laude
- Phi Beta Kappa
Projects
Patient Onboarding RedesignJan 2023 – Aug 2023Lead DesignerRebuilt the end-to-end patient onboarding funnel including insurance verification, identity capture, and care-team selection. Reduced drop-off at the insurance step by 38% and shortened median time-to-first-appointment from 5.2 days to 2.1.
Figma · Maze · MixpanelVellum Design System v2Jun 2022 – Apr 2024Design Systems LeadTwo-year rebuild covering tokens, primitives, complex components, motion, and accessibility guidance. Adopted by 9 of 9 product squads.
Figma · Tokens Studio · Storybook · Style DictionaryOpen-source: a11y-audit-cliApr 2021 – PresentMaintainerLightweight CLI that wraps axe-core for design-team-friendly accessibility reports. ~1.4k GitHub stars.
Node · axe-core · CommanderVolunteering
Design MentorJan 2020 – PresentOut in Tech, Remote- Mentor LGBTQ+ designers transitioning into senior roles; ~14 mentees to date with 9 promotions in cycle.
Pro Bono DesignerJun 2018 – Dec 2021Code Tenderloin, San Francisco, CA- Redesigned the participant intake site and admin dashboard; cut staff time per intake by ~25 minutes on average.
Personal details
Phone(415) 555-0199Emailalexandra.pemberton@example.comAddressSan Francisco, CALinkedInlinkedin.com/in/alexandra-pembertonWebsitepembertondesign.studioSkills
FigmaSketchAdobe CCWebflowFramerAfter EffectsUser interviewsDiary studiesA/B testingUsability testingSurvey designJobs-to-be-doneDesign tokensTokens StudioStorybookComponent governanceDocumentationDesign critiqueWorkshop facilitationSprint planningOKR planningCross-functional alignmentHTMLCSSTailwindReact (reading)GitLanguages
EnglishNativeMandarinProfessionalSpanishConversationalFrenchBasicCertifications
Nielsen Norman UX CertificationNielsen Norman Group2021IDEO Design ThinkingIDEO U2018Certified Professional in Accessibility Core Competencies (CPACC)IAAP2023 – 2026Awards
Designer of the Year (Internal)Vellum Health · 2024Annual award recognizing cross-functional impact and design leadership across product squads.Fast Company Innovation by Design — FinalistFast Company · 2023Patient onboarding rebuild recognized in the Health category.Webby Award — HonoreeInternational Academy of Digital Arts & Sciences · 2020Lattice Manager Dashboard, Productivity category.Banner Professional
Full-width colour banner with photo, two-column body and a details rail
- Alexandra Pemberton-HayesPrincipal Product Designer · Design Systems Lead(415) 555-0199alexandra.pemberton@example.comSan Francisco, CAlinkedin.com/in/alexandra-pembertonpembertondesign.studio
Skills
FigmaSketchAdobe CCWebflowFramerAfter EffectsUser interviewsDiary studiesA/B testingUsability testingSurvey designJobs-to-be-doneDesign tokensTokens StudioStorybookComponent governanceDocumentationDesign critiqueWorkshop facilitationSprint planningOKR planningCross-functional alignmentHTMLCSSTailwindReact (reading)GitLanguages
EnglishNativeMandarinProfessionalSpanishConversationalFrenchBasicCertifications
Nielsen Norman UX CertificationNielsen Norman Group2021IDEO Design ThinkingIDEO U2018Certified Professional in Accessibility Core Competencies (CPACC)IAAP2023 – 2026Awards
Designer of the Year (Internal)Vellum Health · 2024Annual award recognizing cross-functional impact and design leadership across product squads.Fast Company Innovation by Design — FinalistFast Company · 2023Patient onboarding rebuild recognized in the Health category.Webby Award — HonoreeInternational Academy of Digital Arts & Sciences · 2020Lattice Manager Dashboard, Productivity category.Profile
Principal product designer with 12+ years shipping consumer fintech, B2B SaaS, and developer tooling at scale. I bridge product strategy, systems thinking, and craft — partnering closely with engineering and research to deliver outcomes measurable in revenue, retention, and reduced support cost. Most recently led a design-system rebuild that cut feature ship time 42% across nine product teams while raising NPS from 31 to 58.
Employment
Principal Product Designer, Design SystemsMar 2022 – PresentVellum Health, San Francisco, CA- Led the rebuild of the company-wide design system in Figma + Tokens Studio; adoption reached 9 of 9 product squads within two quarters and reduced new-feature design time ~42%.
- Lifted patient-onboarding activation 38% (220k → 305k MAU) over two quarters by redesigning the insurance-verification step in collaboration with billing, legal, and clinical partners.
- Founded the cross-functional accessibility working group; brought the patient app from WCAG AA partial compliance to AA full and started the AAA roadmap.
- Mentored a team of six product designers and two researchers; introduced a portfolio-review cadence credited by reports as the strongest growth lever of their year.
Senior Product DesignerJun 2019 – Feb 2022Lattice, San Francisco, CA- Designed goal-setting and 1:1 feedback flows shipped to 4,000+ companies including Slack, Reddit, and Asana — featured as case studies in Lattice's RTM.
- Led the manager-dashboard redesign, cutting time-to-insight from 6 minutes to under 90 seconds in user testing across 14 sessions.
- Drove the migration from a fragmented icon library to a unified 240-glyph set; documented the system and ran two adoption workshops for engineering.
Product DesignerAug 2017 – May 2019Stripe, San Francisco, CA- Designed the Connect onboarding flow used by ~80% of new platform partners; reduced first-charge time-to-value from 11 days to 4.
- Owned the Radar fraud-review surface end-to-end across web and mobile; partnered with ML engineering on an explainable-AI panel praised in customer interviews.
- Co-authored the team's first formal design-critique handbook; still in use after my departure (per public commit history).
DesignerSep 2015 – Jul 2017IDEO, Palo Alto, CA- Embedded with three Fortune-500 clients on multi-month engagements covering financial services, health insurance, and consumer packaged goods.
- Co-led a design-research sprint for a global bank that reframed the brief and unlocked a $14M productized service line.
Education
M.F.A. Interaction DesignSep 2013 – May 2015School of Visual Arts, New York, NY · GPA 3.95/4.0- Departmental Honors
- Thesis Prize
B.A. Cognitive Science, minor in Studio ArtSep 2009 – May 2013Brown University, Providence, RI · GPA 3.8/4.0- Magna Cum Laude
- Phi Beta Kappa
Projects
Patient Onboarding RedesignJan 2023 – Aug 2023Lead DesignerRebuilt the end-to-end patient onboarding funnel including insurance verification, identity capture, and care-team selection. Reduced drop-off at the insurance step by 38% and shortened median time-to-first-appointment from 5.2 days to 2.1.
Figma · Maze · MixpanelVellum Design System v2Jun 2022 – Apr 2024Design Systems LeadTwo-year rebuild covering tokens, primitives, complex components, motion, and accessibility guidance. Adopted by 9 of 9 product squads.
Figma · Tokens Studio · Storybook · Style DictionaryOpen-source: a11y-audit-cliApr 2021 – PresentMaintainerLightweight CLI that wraps axe-core for design-team-friendly accessibility reports. ~1.4k GitHub stars.
Node · axe-core · CommanderVolunteering
Design MentorJan 2020 – PresentOut in Tech, Remote- Mentor LGBTQ+ designers transitioning into senior roles; ~14 mentees to date with 9 promotions in cycle.
Pro Bono DesignerJun 2018 – Dec 2021Code Tenderloin, San Francisco, CA- Redesigned the participant intake site and admin dashboard; cut staff time per intake by ~25 minutes on average.
Onyx Panel
Dark side panel with photo and a soft accent name band over the body
- Alexandra Pemberton-HayesPrincipal Product Designer · Design Systems Lead
Personal details
Emailalexandra.pemberton@example.comPhone(415) 555-0199AddressSan Francisco, CALinkedInlinkedin.com/in/alexandra-pembertonWebsitepembertondesign.studioSkills
- Figma
- Sketch
- Adobe CC
- Webflow
- Framer
- After Effects
- User interviews
- Diary studies
- A/B testing
- Usability testing
- Survey design
- Jobs-to-be-done
- Design tokens
- Tokens Studio
- Storybook
- Component governance
- Documentation
- Design critique
- Workshop facilitation
- Sprint planning
- OKR planning
- Cross-functional alignment
- HTML
- CSS
- Tailwind
- React (reading)
- Git
Languages
EnglishNativeMandarinProfessionalSpanishConversationalFrenchBasicCertifications
Nielsen Norman UX CertificationNielsen Norman Group · 2021IDEO Design ThinkingIDEO U · 2018Certified Professional in Accessibility Core Competencies (CPACC)IAAP · 2023 – 2026Awards
Designer of the Year (Internal)Vellum Health · 2024Fast Company Innovation by Design — FinalistFast Company · 2023Webby Award — HonoreeInternational Academy of Digital Arts & Sciences · 2020Profile
Principal product designer with 12+ years shipping consumer fintech, B2B SaaS, and developer tooling at scale. I bridge product strategy, systems thinking, and craft — partnering closely with engineering and research to deliver outcomes measurable in revenue, retention, and reduced support cost. Most recently led a design-system rebuild that cut feature ship time 42% across nine product teams while raising NPS from 31 to 58.
Employment
Principal Product Designer, Design SystemsMar 2022 – PresentVellum Health · San Francisco, CA- Led the rebuild of the company-wide design system in Figma + Tokens Studio; adoption reached 9 of 9 product squads within two quarters and reduced new-feature design time ~42%.
- Lifted patient-onboarding activation 38% (220k → 305k MAU) over two quarters by redesigning the insurance-verification step in collaboration with billing, legal, and clinical partners.
- Founded the cross-functional accessibility working group; brought the patient app from WCAG AA partial compliance to AA full and started the AAA roadmap.
- Mentored a team of six product designers and two researchers; introduced a portfolio-review cadence credited by reports as the strongest growth lever of their year.
Senior Product DesignerJun 2019 – Feb 2022Lattice · San Francisco, CA- Designed goal-setting and 1:1 feedback flows shipped to 4,000+ companies including Slack, Reddit, and Asana — featured as case studies in Lattice's RTM.
- Led the manager-dashboard redesign, cutting time-to-insight from 6 minutes to under 90 seconds in user testing across 14 sessions.
- Drove the migration from a fragmented icon library to a unified 240-glyph set; documented the system and ran two adoption workshops for engineering.
Product DesignerAug 2017 – May 2019Stripe · San Francisco, CA- Designed the Connect onboarding flow used by ~80% of new platform partners; reduced first-charge time-to-value from 11 days to 4.
- Owned the Radar fraud-review surface end-to-end across web and mobile; partnered with ML engineering on an explainable-AI panel praised in customer interviews.
- Co-authored the team's first formal design-critique handbook; still in use after my departure (per public commit history).
DesignerSep 2015 – Jul 2017IDEO · Palo Alto, CA- Embedded with three Fortune-500 clients on multi-month engagements covering financial services, health insurance, and consumer packaged goods.
- Co-led a design-research sprint for a global bank that reframed the brief and unlocked a $14M productized service line.
Education
M.F.A. Interaction DesignSep 2013 – May 2015School of Visual Arts · New York, NY · GPA 3.95/4.0- Departmental Honors
- Thesis Prize
B.A. Cognitive Science, minor in Studio ArtSep 2009 – May 2013Brown University · Providence, RI · GPA 3.8/4.0- Magna Cum Laude
- Phi Beta Kappa
Projects
Patient Onboarding RedesignJan 2023 – Aug 2023Lead DesignerRebuilt the end-to-end patient onboarding funnel including insurance verification, identity capture, and care-team selection. Reduced drop-off at the insurance step by 38% and shortened median time-to-first-appointment from 5.2 days to 2.1.
Figma · Maze · MixpanelVellum Design System v2Jun 2022 – Apr 2024Design Systems LeadTwo-year rebuild covering tokens, primitives, complex components, motion, and accessibility guidance. Adopted by 9 of 9 product squads.
Figma · Tokens Studio · Storybook · Style DictionaryOpen-source: a11y-audit-cliApr 2021 – PresentMaintainerLightweight CLI that wraps axe-core for design-team-friendly accessibility reports. ~1.4k GitHub stars.
Node · axe-core · CommanderVolunteering
Design MentorJan 2020 – PresentOut in Tech · Remote- Mentor LGBTQ+ designers transitioning into senior roles; ~14 mentees to date with 9 promotions in cycle.
Pro Bono DesignerJun 2018 – Dec 2021Code Tenderloin · San Francisco, CA- Redesigned the participant intake site and admin dashboard; cut staff time per intake by ~25 minutes on average.
Clarity Rail
Clean white layout with a photo rail and a colour-blocked name
- Alexandra Pemberton-HayesPrincipal Product Designer · Design Systems LeadAP
Summary Principal product designer with 12+ years shipping consumer fintech, B2B SaaS, and developer tooling at scale. I bridge product strategy, systems thinking, and craft — partnering closely with engineering and research to deliver outcomes measurable in revenue, retention, and reduced support cost. Most recently led a design-system rebuild that cut feature ship time 42% across nine product teams while raising NPS from 31 to 58.
(415) 555-0199alexandra.pemberton@example.comSan Francisco, CApembertondesign.studiolinkedin.com/in/alexandra-pembertonSkills
- Figma
- Sketch
- Adobe CC
- Webflow
- Framer
- After Effects
- User interviews
- Diary studies
- A/B testing
- Usability testing
- Survey design
- Jobs-to-be-done
- Design tokens
- Tokens Studio
- Storybook
- Component governance
- Documentation
- Design critique
- Workshop facilitation
- Sprint planning
- OKR planning
- Cross-functional alignment
- HTML
- CSS
- Tailwind
- React (reading)
- Git
Education
M.F.A. Interaction DesignSchool of Visual Arts, New York, NYSep 2013 – May 2015 · GPA 3.95/4.0Departmental Honors · Thesis PrizeB.A. Cognitive Science, minor in Studio ArtBrown University, Providence, RISep 2009 – May 2013 · GPA 3.8/4.0Magna Cum Laude · Phi Beta KappaLanguages
EnglishNativeMandarinProfessionalSpanishConversationalFrenchBasicCertifications
Nielsen Norman UX CertificationNielsen Norman Group2021IDEO Design ThinkingIDEO U2018Certified Professional in Accessibility Core Competencies (CPACC)IAAP2023 – 2026Awards
Designer of the Year (Internal)Vellum Health2024Annual award recognizing cross-functional impact and design leadership across product squads.Fast Company Innovation by Design — FinalistFast Company2023Patient onboarding rebuild recognized in the Health category.Webby Award — HonoreeInternational Academy of Digital Arts & Sciences2020Lattice Manager Dashboard, Productivity category.Experience
Principal Product Designer, Design SystemsVellum Health · San Francisco, CAMar 2022 – Present- Led the rebuild of the company-wide design system in Figma + Tokens Studio; adoption reached 9 of 9 product squads within two quarters and reduced new-feature design time ~42%.
- Lifted patient-onboarding activation 38% (220k → 305k MAU) over two quarters by redesigning the insurance-verification step in collaboration with billing, legal, and clinical partners.
- Founded the cross-functional accessibility working group; brought the patient app from WCAG AA partial compliance to AA full and started the AAA roadmap.
- Mentored a team of six product designers and two researchers; introduced a portfolio-review cadence credited by reports as the strongest growth lever of their year.
Figma · Tokens Studio · Maze · Mixpanel · StorybookSenior Product DesignerLattice · San Francisco, CAJun 2019 – Feb 2022- Designed goal-setting and 1:1 feedback flows shipped to 4,000+ companies including Slack, Reddit, and Asana — featured as case studies in Lattice's RTM.
- Led the manager-dashboard redesign, cutting time-to-insight from 6 minutes to under 90 seconds in user testing across 14 sessions.
- Drove the migration from a fragmented icon library to a unified 240-glyph set; documented the system and ran two adoption workshops for engineering.
Figma · Sketch · Abstract · PrincipleProduct DesignerStripe · San Francisco, CAAug 2017 – May 2019- Designed the Connect onboarding flow used by ~80% of new platform partners; reduced first-charge time-to-value from 11 days to 4.
- Owned the Radar fraud-review surface end-to-end across web and mobile; partnered with ML engineering on an explainable-AI panel praised in customer interviews.
- Co-authored the team's first formal design-critique handbook; still in use after my departure (per public commit history).
Figma · Sketch · After EffectsDesignerIDEO · Palo Alto, CASep 2015 – Jul 2017- Embedded with three Fortune-500 clients on multi-month engagements covering financial services, health insurance, and consumer packaged goods.
- Co-led a design-research sprint for a global bank that reframed the brief and unlocked a $14M productized service line.
Sketch · Keynote · Adobe CCProjects
Patient Onboarding RedesignLead DesignerJan 2023 – Aug 2023Rebuilt the end-to-end patient onboarding funnel including insurance verification, identity capture, and care-team selection. Reduced drop-off at the insurance step by 38% and shortened median time-to-first-appointment from 5.2 days to 2.1.
Figma · Maze · MixpanelVellum Design System v2Design Systems LeadJun 2022 – Apr 2024Two-year rebuild covering tokens, primitives, complex components, motion, and accessibility guidance. Adopted by 9 of 9 product squads.
Figma · Tokens Studio · Storybook · Style DictionaryOpen-source: a11y-audit-cliMaintainerApr 2021 – PresentLightweight CLI that wraps axe-core for design-team-friendly accessibility reports. ~1.4k GitHub stars.
Node · axe-core · CommanderVolunteering
Design MentorOut in Tech · RemoteJan 2020 – Present- Mentor LGBTQ+ designers transitioning into senior roles; ~14 mentees to date with 9 promotions in cycle.
Pro Bono DesignerCode Tenderloin · San Francisco, CAJun 2018 – Dec 2021- Redesigned the participant intake site and admin dashboard; cut staff time per intake by ~25 minutes on average.
References
Maya OkaforVP of Design · LatticePhone: +1 415 555 0114Email: maya.okafor@example.comDaniel ReyesDesign Director · StripePhone: +1 415 555 0187Email: daniel.reyes@example.comMonogram
Classic serif elegance — a monogram badge on a warm cream page
- Alexandra Pemberton-HayesPrincipal Product Designer · Design Systems LeadSan Francisco, CA | alexandra.pemberton@example.com | pembertondesign.studio | (415) 555-0199 | linkedin.com/in/alexandra-pemberton
Summary
Principal product designer with 12+ years shipping consumer fintech, B2B SaaS, and developer tooling at scale. I bridge product strategy, systems thinking, and craft — partnering closely with engineering and research to deliver outcomes measurable in revenue, retention, and reduced support cost. Most recently led a design-system rebuild that cut feature ship time 42% across nine product teams while raising NPS from 31 to 58.
Work Experience
Principal Product Designer, Design Systems | Vellum Health — San Francisco, CAMar 2022 – Present- Led the rebuild of the company-wide design system in Figma + Tokens Studio; adoption reached 9 of 9 product squads within two quarters and reduced new-feature design time ~42%.
- Lifted patient-onboarding activation 38% (220k → 305k MAU) over two quarters by redesigning the insurance-verification step in collaboration with billing, legal, and clinical partners.
- Founded the cross-functional accessibility working group; brought the patient app from WCAG AA partial compliance to AA full and started the AAA roadmap.
- Mentored a team of six product designers and two researchers; introduced a portfolio-review cadence credited by reports as the strongest growth lever of their year.
Figma · Tokens Studio · Maze · Mixpanel · StorybookSenior Product Designer | Lattice — San Francisco, CAJun 2019 – Feb 2022- Designed goal-setting and 1:1 feedback flows shipped to 4,000+ companies including Slack, Reddit, and Asana — featured as case studies in Lattice's RTM.
- Led the manager-dashboard redesign, cutting time-to-insight from 6 minutes to under 90 seconds in user testing across 14 sessions.
- Drove the migration from a fragmented icon library to a unified 240-glyph set; documented the system and ran two adoption workshops for engineering.
Figma · Sketch · Abstract · PrincipleProduct Designer | Stripe — San Francisco, CAAug 2017 – May 2019- Designed the Connect onboarding flow used by ~80% of new platform partners; reduced first-charge time-to-value from 11 days to 4.
- Owned the Radar fraud-review surface end-to-end across web and mobile; partnered with ML engineering on an explainable-AI panel praised in customer interviews.
- Co-authored the team's first formal design-critique handbook; still in use after my departure (per public commit history).
Figma · Sketch · After EffectsDesigner | IDEO — Palo Alto, CASep 2015 – Jul 2017- Embedded with three Fortune-500 clients on multi-month engagements covering financial services, health insurance, and consumer packaged goods.
- Co-led a design-research sprint for a global bank that reframed the brief and unlocked a $14M productized service line.
Sketch · Keynote · Adobe CCSkills
- Figma
- Sketch
- Adobe CC
- Webflow
- Framer
- After Effects
- User interviews
- Diary studies
- A/B testing
- Usability testing
- Survey design
- Jobs-to-be-done
- Design tokens
- Tokens Studio
- Storybook
- Component governance
- Documentation
- Design critique
- Workshop facilitation
- Sprint planning
- OKR planning
- Cross-functional alignment
- HTML
- CSS
- Tailwind
- React (reading)
- Git
Education
M.F.A. Interaction Design | School of Visual Arts — New York, NYSep 2013 – May 2015- GPA: 3.95/4.0
- Departmental Honors
- Thesis Prize
B.A. Cognitive Science, minor in Studio Art | Brown University — Providence, RISep 2009 – May 2013- GPA: 3.8/4.0
- Magna Cum Laude
- Phi Beta Kappa
Projects
Patient Onboarding Redesign | Lead DesignerJan 2023 – Aug 2023Rebuilt the end-to-end patient onboarding funnel including insurance verification, identity capture, and care-team selection. Reduced drop-off at the insurance step by 38% and shortened median time-to-first-appointment from 5.2 days to 2.1.
Figma · Maze · MixpanelVellum Design System v2 | Design Systems LeadJun 2022 – Apr 2024Two-year rebuild covering tokens, primitives, complex components, motion, and accessibility guidance. Adopted by 9 of 9 product squads.
Figma · Tokens Studio · Storybook · Style DictionaryOpen-source: a11y-audit-cli | MaintainerApr 2021 – PresentLightweight CLI that wraps axe-core for design-team-friendly accessibility reports. ~1.4k GitHub stars.
Node · axe-core · CommanderCertifications
- Nielsen Norman UX Certification, Nielsen Norman Group (2021)
- IDEO Design Thinking, IDEO U (2018)
- Certified Professional in Accessibility Core Competencies (CPACC), IAAP (2023 – 2026)
Languages
- English — Native
- Mandarin — Professional
- Spanish — Conversational
- French — Basic
Volunteering
Design Mentor | Out in Tech — RemoteJan 2020 – Present- Mentor LGBTQ+ designers transitioning into senior roles; ~14 mentees to date with 9 promotions in cycle.
Pro Bono Designer | Code Tenderloin — San Francisco, CAJun 2018 – Dec 2021- Redesigned the participant intake site and admin dashboard; cut staff time per intake by ~25 minutes on average.
Awards
- Designer of the Year (Internal), Vellum Health (2024)
- Fast Company Innovation by Design — Finalist, Fast Company (2023)
- Webby Award — Honoree, International Academy of Digital Arts & Sciences (2020)
Blackline
Bold minimalist single column with solid black section banners
- ALEXANDRAPEMBERTON-HAYESPrincipal Product Designer · Design Systems Lead(415) 555-0199pembertondesign.studioalexandra.pemberton@example.comSan Francisco, CAlinkedin.com/in/alexandra-pemberton
Profile Info
Principal product designer with 12+ years shipping consumer fintech, B2B SaaS, and developer tooling at scale. I bridge product strategy, systems thinking, and craft — partnering closely with engineering and research to deliver outcomes measurable in revenue, retention, and reduced support cost. Most recently led a design-system rebuild that cut feature ship time 42% across nine product teams while raising NPS from 31 to 58.
Education
M.F.A. INTERACTION DESIGNSchool of Visual Arts | Sep 2013 – May 2015New York, NYGPA 3.95/4.0 · Departmental Honors · Thesis PrizeB.A. COGNITIVE SCIENCE, MINOR IN STUDIO ARTBrown University | Sep 2009 – May 2013Providence, RIGPA 3.8/4.0 · Magna Cum Laude · Phi Beta KappaLanguage
EnglishMandarinSpanishFrenchExperience
PRINCIPAL PRODUCT DESIGNER, DESIGN SYSTEMS | Mar 2022 – PresentVellum Health | San Francisco, CA- •Led the rebuild of the company-wide design system in Figma + Tokens Studio; adoption reached 9 of 9 product squads within two quarters and reduced new-feature design time ~42%.
- •Lifted patient-onboarding activation 38% (220k → 305k MAU) over two quarters by redesigning the insurance-verification step in collaboration with billing, legal, and clinical partners.
- •Founded the cross-functional accessibility working group; brought the patient app from WCAG AA partial compliance to AA full and started the AAA roadmap.
- •Mentored a team of six product designers and two researchers; introduced a portfolio-review cadence credited by reports as the strongest growth lever of their year.
SENIOR PRODUCT DESIGNER | Jun 2019 – Feb 2022Lattice | San Francisco, CA- •Designed goal-setting and 1:1 feedback flows shipped to 4,000+ companies including Slack, Reddit, and Asana — featured as case studies in Lattice's RTM.
- •Led the manager-dashboard redesign, cutting time-to-insight from 6 minutes to under 90 seconds in user testing across 14 sessions.
- •Drove the migration from a fragmented icon library to a unified 240-glyph set; documented the system and ran two adoption workshops for engineering.
PRODUCT DESIGNER | Aug 2017 – May 2019Stripe | San Francisco, CA- •Designed the Connect onboarding flow used by ~80% of new platform partners; reduced first-charge time-to-value from 11 days to 4.
- •Owned the Radar fraud-review surface end-to-end across web and mobile; partnered with ML engineering on an explainable-AI panel praised in customer interviews.
- •Co-authored the team's first formal design-critique handbook; still in use after my departure (per public commit history).
DESIGNER | Sep 2015 – Jul 2017IDEO | Palo Alto, CA- •Embedded with three Fortune-500 clients on multi-month engagements covering financial services, health insurance, and consumer packaged goods.
- •Co-led a design-research sprint for a global bank that reframed the brief and unlocked a $14M productized service line.
Key Skills
FigmaSketchAdobe CCWebflowFramerAfter EffectsUser interviewsDiary studiesA/B testingUsability testingSurvey designJobs-to-be-doneDesign tokensTokens StudioStorybookComponent governanceDocumentationDesign critiqueWorkshop facilitationSprint planningOKR planningCross-functional alignmentHTMLCSSTailwindReact (reading)GitHobbies
Trail runningFilm photographyCeramicsProjects
PATIENT ONBOARDING REDESIGN | Jan 2023 – Aug 2023Lead DesignerRebuilt the end-to-end patient onboarding funnel including insurance verification, identity capture, and care-team selection. Reduced drop-off at the insurance step by 38% and shortened median time-to-first-appointment from 5.2 days to 2.1.
Figma · Maze · MixpanelVELLUM DESIGN SYSTEM V2 | Jun 2022 – Apr 2024Design Systems LeadTwo-year rebuild covering tokens, primitives, complex components, motion, and accessibility guidance. Adopted by 9 of 9 product squads.
Figma · Tokens Studio · Storybook · Style DictionaryOPEN-SOURCE: A11Y-AUDIT-CLI | Apr 2021 – PresentMaintainerLightweight CLI that wraps axe-core for design-team-friendly accessibility reports. ~1.4k GitHub stars.
Node · axe-core · CommanderCertifications
NIELSEN NORMAN UX CERTIFICATIONNielsen Norman Group · 2021IDEO DESIGN THINKINGIDEO U · 2018CERTIFIED PROFESSIONAL IN ACCESSIBILITY CORE COMPETENCIES (CPACC)IAAP · 2023 – 2026Awards
DESIGNER OF THE YEAR (INTERNAL)Vellum Health · 2024FAST COMPANY INNOVATION BY DESIGN — FINALISTFast Company · 2023WEBBY AWARD — HONOREEInternational Academy of Digital Arts & Sciences · 2020Volunteer
DESIGN MENTOR | Jan 2020 – PresentOut in Tech | Remote- •Mentor LGBTQ+ designers transitioning into senior roles; ~14 mentees to date with 9 promotions in cycle.
PRO BONO DESIGNER | Jun 2018 – Dec 2021Code Tenderloin | San Francisco, CA- •Redesigned the participant intake site and admin dashboard; cut staff time per intake by ~25 minutes on average.
Gridline
Ruled black-and-white layout with skill meters and a hobbies rail
- ALEXANDRAPEMBERTON-HAYESPrincipal Product Designer · Design Systems Lead
Profile
Principal product designer with 12+ years shipping consumer fintech, B2B SaaS, and developer tooling at scale. I bridge product strategy, systems thinking, and craft — partnering closely with engineering and research to deliver outcomes measurable in revenue, retention, and reduced support cost. Most recently led a design-system rebuild that cut feature ship time 42% across nine product teams while raising NPS from 31 to 58.
Work Experience
Principal Product Designer, Design SystemsMar 2022 – Present | Vellum Health- Led the rebuild of the company-wide design system in Figma + Tokens Studio; adoption reached 9 of 9 product squads within two quarters and reduced new-feature design time ~42%.
- Lifted patient-onboarding activation 38% (220k → 305k MAU) over two quarters by redesigning the insurance-verification step in collaboration with billing, legal, and clinical partners.
- Founded the cross-functional accessibility working group; brought the patient app from WCAG AA partial compliance to AA full and started the AAA roadmap.
- Mentored a team of six product designers and two researchers; introduced a portfolio-review cadence credited by reports as the strongest growth lever of their year.
Figma · Tokens Studio · Maze · Mixpanel · StorybookSenior Product DesignerJun 2019 – Feb 2022 | Lattice- Designed goal-setting and 1:1 feedback flows shipped to 4,000+ companies including Slack, Reddit, and Asana — featured as case studies in Lattice's RTM.
- Led the manager-dashboard redesign, cutting time-to-insight from 6 minutes to under 90 seconds in user testing across 14 sessions.
- Drove the migration from a fragmented icon library to a unified 240-glyph set; documented the system and ran two adoption workshops for engineering.
Figma · Sketch · Abstract · PrincipleProduct DesignerAug 2017 – May 2019 | Stripe- Designed the Connect onboarding flow used by ~80% of new platform partners; reduced first-charge time-to-value from 11 days to 4.
- Owned the Radar fraud-review surface end-to-end across web and mobile; partnered with ML engineering on an explainable-AI panel praised in customer interviews.
- Co-authored the team's first formal design-critique handbook; still in use after my departure (per public commit history).
Figma · Sketch · After EffectsDesignerSep 2015 – Jul 2017 | IDEO- Embedded with three Fortune-500 clients on multi-month engagements covering financial services, health insurance, and consumer packaged goods.
- Co-led a design-research sprint for a global bank that reframed the brief and unlocked a $14M productized service line.
Sketch · Keynote · Adobe CCProjects
Patient Onboarding RedesignJan 2023 – Aug 2023 | Lead DesignerRebuilt the end-to-end patient onboarding funnel including insurance verification, identity capture, and care-team selection. Reduced drop-off at the insurance step by 38% and shortened median time-to-first-appointment from 5.2 days to 2.1.
Figma · Maze · MixpanelVellum Design System v2Jun 2022 – Apr 2024 | Design Systems LeadTwo-year rebuild covering tokens, primitives, complex components, motion, and accessibility guidance. Adopted by 9 of 9 product squads.
Figma · Tokens Studio · Storybook · Style DictionaryOpen-source: a11y-audit-cliApr 2021 – Present | MaintainerLightweight CLI that wraps axe-core for design-team-friendly accessibility reports. ~1.4k GitHub stars.
Node · axe-core · CommanderVolunteering
Design MentorJan 2020 – Present | Out in Tech- Mentor LGBTQ+ designers transitioning into senior roles; ~14 mentees to date with 9 promotions in cycle.
Pro Bono DesignerJun 2018 – Dec 2021 | Code Tenderloin- Redesigned the participant intake site and admin dashboard; cut staff time per intake by ~25 minutes on average.
Education
M.F.A. Interaction DesignSep 2013 – May 2015 | School of Visual ArtsGPA 3.95/4.0 · Departmental Honors · Thesis Prize
B.A. Cognitive Science, minor in Studio ArtSep 2009 – May 2013 | Brown UniversityGPA 3.8/4.0 · Magna Cum Laude · Phi Beta Kappa
Skills
FigmaSketchAdobe CCWebflowFramerAfter EffectsUser interviewsDiary studiesA/B testingUsability testingSurvey designJobs-to-be-doneDesign tokensTokens StudioStorybookComponent governanceDocumentationDesign critiqueWorkshop facilitationSprint planningOKR planningCross-functional alignmentHTMLCSSTailwindReact (reading)GitLanguages
EnglishNativeMandarinProfessionalSpanishConversationalFrenchBasicCertifications
Nielsen Norman UX CertificationNielsen Norman Group · 2021IDEO Design ThinkingIDEO U · 2018Certified Professional in Accessibility Core Competencies (CPACC)IAAP · 2023 – 2026Awards
Designer of the Year (Internal)Vellum Health · 2024Fast Company Innovation by Design — FinalistFast Company · 2023Webby Award — HonoreeInternational Academy of Digital Arts & Sciences · 2020Contact
(415) 555-0199
alexandra.pemberton@example.com
pembertondesign.studio
San Francisco, CA
linkedin.com/in/alexandra-pemberton
Designer Pop
Playful cream layout with organic blobs, a photo and dotted skill ratings
- Alexandra Pemberton-HayesPrincipal Product Designer · Design Systems Lead(415) 555-0199alexandra.pemberton@example.compembertondesign.studioSan Francisco, CAlinkedin.com/in/alexandra-pemberton
Skills
Design- Figma
- Sketch
- Adobe CC
- Webflow
- Framer
- After Effects
Research- User interviews
- Diary studies
- A/B testing
- Usability testing
- Survey design
- Jobs-to-be-done
Systems- Design tokens
- Tokens Studio
- Storybook
- Component governance
- Documentation
Process- Design critique
- Workshop facilitation
- Sprint planning
- OKR planning
- Cross-functional alignment
Code- HTML
- CSS
- Tailwind
- React (reading)
- Git
Profile
Principal product designer with 12+ years shipping consumer fintech, B2B SaaS, and developer tooling at scale. I bridge product strategy, systems thinking, and craft — partnering closely with engineering and research to deliver outcomes measurable in revenue, retention, and reduced support cost. Most recently led a design-system rebuild that cut feature ship time 42% across nine product teams while raising NPS from 31 to 58.
Work Experience
Principal Product Designer, Design SystemsMar 2022 – Present | Vellum Health- Led the rebuild of the company-wide design system in Figma + Tokens Studio; adoption reached 9 of 9 product squads within two quarters and reduced new-feature design time ~42%.
- Lifted patient-onboarding activation 38% (220k → 305k MAU) over two quarters by redesigning the insurance-verification step in collaboration with billing, legal, and clinical partners.
- Founded the cross-functional accessibility working group; brought the patient app from WCAG AA partial compliance to AA full and started the AAA roadmap.
- Mentored a team of six product designers and two researchers; introduced a portfolio-review cadence credited by reports as the strongest growth lever of their year.
Figma · Tokens Studio · Maze · Mixpanel · StorybookSenior Product DesignerJun 2019 – Feb 2022 | Lattice- Designed goal-setting and 1:1 feedback flows shipped to 4,000+ companies including Slack, Reddit, and Asana — featured as case studies in Lattice's RTM.
- Led the manager-dashboard redesign, cutting time-to-insight from 6 minutes to under 90 seconds in user testing across 14 sessions.
- Drove the migration from a fragmented icon library to a unified 240-glyph set; documented the system and ran two adoption workshops for engineering.
Figma · Sketch · Abstract · PrincipleProduct DesignerAug 2017 – May 2019 | Stripe- Designed the Connect onboarding flow used by ~80% of new platform partners; reduced first-charge time-to-value from 11 days to 4.
- Owned the Radar fraud-review surface end-to-end across web and mobile; partnered with ML engineering on an explainable-AI panel praised in customer interviews.
- Co-authored the team's first formal design-critique handbook; still in use after my departure (per public commit history).
Figma · Sketch · After EffectsDesignerSep 2015 – Jul 2017 | IDEO- Embedded with three Fortune-500 clients on multi-month engagements covering financial services, health insurance, and consumer packaged goods.
- Co-led a design-research sprint for a global bank that reframed the brief and unlocked a $14M productized service line.
Sketch · Keynote · Adobe CCProjects
Patient Onboarding RedesignJan 2023 – Aug 2023 | Lead DesignerRebuilt the end-to-end patient onboarding funnel including insurance verification, identity capture, and care-team selection. Reduced drop-off at the insurance step by 38% and shortened median time-to-first-appointment from 5.2 days to 2.1.
Figma · Maze · MixpanelVellum Design System v2Jun 2022 – Apr 2024 | Design Systems LeadTwo-year rebuild covering tokens, primitives, complex components, motion, and accessibility guidance. Adopted by 9 of 9 product squads.
Figma · Tokens Studio · Storybook · Style DictionaryOpen-source: a11y-audit-cliApr 2021 – Present | MaintainerLightweight CLI that wraps axe-core for design-team-friendly accessibility reports. ~1.4k GitHub stars.
Node · axe-core · CommanderEducation
School of Visual ArtsM.F.A. Interaction DesignSep 2013 – May 2015GPA 3.95/4.0 · Departmental Honors · Thesis PrizeBrown UniversityB.A. Cognitive Science, minor in Studio ArtSep 2009 – May 2013GPA 3.8/4.0 · Magna Cum Laude · Phi Beta KappaLanguages
English – NativeMandarin – ProfessionalSpanish – ConversationalFrench – BasicHobbies
Trail runningFilm photographyCeramicsCertifications
Nielsen Norman UX CertificationNielsen Norman Group · 2021IDEO Design ThinkingIDEO U · 2018Certified Professional in Accessibility Core Competencies (CPACC)IAAP · 2023 – 2026Awards
Designer of the Year (Internal)Vellum Health · 2024Annual award recognizing cross-functional impact and design leadership across product squads.
Fast Company Innovation by Design — FinalistFast Company · 2023Patient onboarding rebuild recognized in the Health category.
Webby Award — HonoreeInternational Academy of Digital Arts & Sciences · 2020Lattice Manager Dashboard, Productivity category.
Volunteering
Design MentorJan 2020 – Present | Out in Tech · Remote- Mentor LGBTQ+ designers transitioning into senior roles; ~14 mentees to date with 9 promotions in cycle.
Pro Bono DesignerJun 2018 – Dec 2021 | Code Tenderloin · San Francisco, CA- Redesigned the participant intake site and admin dashboard; cut staff time per intake by ~25 minutes on average.
References
Maya OkaforVP of Design, LatticePhone: +1 415 555 0114Email: maya.okafor@example.comDaniel ReyesDesign Director, StripePhone: +1 415 555 0187Email: daniel.reyes@example.comCrimson Rule
Airy ruled single-column layout with red accents, contact icons and a photo
- Alexandra Pemberton-HayesPrincipal Product Designer · Design Systems Lead
Principal product designer with 12+ years shipping consumer fintech, B2B SaaS, and developer tooling at scale. I bridge product strategy, systems thinking, and craft — partnering closely with engineering and research to deliver outcomes measurable in revenue, retention, and reduced support cost. Most recently led a design-system rebuild that cut feature ship time 42% across nine product teams while raising NPS from 31 to 58.
Contact
Phone(415) 555-0199Emailalexandra.pemberton@example.comAddressSan Francisco, CAWebsitepembertondesign.studioLinkedInlinkedin.com/in/alexandra-pembertonEducation
M.F.A. Interaction Design- School of Visual Arts
- Sep 2013 – May 2015
- CGPA: 3.95/4.0
B.A. Cognitive Science, minor in Studio Art- Brown University
- Sep 2009 – May 2013
- CGPA: 3.8/4.0
Experience
Principal Product Designer, Design Systems | Vellum HealthMar 2022 – Present- Led the rebuild of the company-wide design system in Figma + Tokens Studio; adoption reached 9 of 9 product squads within two quarters and reduced new-feature design time ~42%.
- Lifted patient-onboarding activation 38% (220k → 305k MAU) over two quarters by redesigning the insurance-verification step in collaboration with billing, legal, and clinical partners.
- Founded the cross-functional accessibility working group; brought the patient app from WCAG AA partial compliance to AA full and started the AAA roadmap.
- Mentored a team of six product designers and two researchers; introduced a portfolio-review cadence credited by reports as the strongest growth lever of their year.
Senior Product Designer | LatticeJun 2019 – Feb 2022- Designed goal-setting and 1:1 feedback flows shipped to 4,000+ companies including Slack, Reddit, and Asana — featured as case studies in Lattice's RTM.
- Led the manager-dashboard redesign, cutting time-to-insight from 6 minutes to under 90 seconds in user testing across 14 sessions.
- Drove the migration from a fragmented icon library to a unified 240-glyph set; documented the system and ran two adoption workshops for engineering.
Product Designer | StripeAug 2017 – May 2019- Designed the Connect onboarding flow used by ~80% of new platform partners; reduced first-charge time-to-value from 11 days to 4.
- Owned the Radar fraud-review surface end-to-end across web and mobile; partnered with ML engineering on an explainable-AI panel praised in customer interviews.
- Co-authored the team's first formal design-critique handbook; still in use after my departure (per public commit history).
Designer | IDEOSep 2015 – Jul 2017- Embedded with three Fortune-500 clients on multi-month engagements covering financial services, health insurance, and consumer packaged goods.
- Co-led a design-research sprint for a global bank that reframed the brief and unlocked a $14M productized service line.
Projects
Patient Onboarding RedesignRebuilt the end-to-end patient onboarding funnel including insurance verification, identity capture, and care-team selection. Reduced drop-off at the insurance step by 38% and shortened median time-to-first-appointment from 5.2 days to 2.1.
Vellum Design System v2Two-year rebuild covering tokens, primitives, complex components, motion, and accessibility guidance. Adopted by 9 of 9 product squads.
Open-source: a11y-audit-cliLightweight CLI that wraps axe-core for design-team-friendly accessibility reports. ~1.4k GitHub stars.
Certifications
- Nielsen Norman UX Certification — Nielsen Norman Group — 2021
- IDEO Design Thinking — IDEO U — 2018
- Certified Professional in Accessibility Core Competencies (CPACC) — IAAP — 2023 – 2026
Awards
- Designer of the Year (Internal) — Vellum Health — 2024
- Fast Company Innovation by Design — Finalist — Fast Company — 2023
- Webby Award — Honoree — International Academy of Digital Arts & Sciences — 2020
Volunteering
Design Mentor | Out in TechJan 2020 – Present- Mentor LGBTQ+ designers transitioning into senior roles; ~14 mentees to date with 9 promotions in cycle.
Pro Bono Designer | Code TenderloinJun 2018 – Dec 2021- Redesigned the participant intake site and admin dashboard; cut staff time per intake by ~25 minutes on average.
References
Maya OkaforVP of Design, LatticePhone: +1 415 555 0114Email: maya.okafor@example.comDaniel ReyesDesign Director, StripePhone: +1 415 555 0187Email: daniel.reyes@example.comSkills
- Figma
- Sketch
- Adobe CC
- Webflow
- Framer
- After Effects
- User interviews
- Diary studies
- A/B testing
- Usability testing
- Survey design
- Jobs-to-be-done
- Design tokens
- Tokens Studio
- Storybook
- Component governance
- Documentation
- Design critique
- Workshop facilitation
- Sprint planning
- OKR planning
- Cross-functional alignment
- HTML
- CSS
- Tailwind
- React (reading)
- Git
Hobbies
- Trail running
- Film photography
- Ceramics
Language
- English — Native
- Mandarin — Professional
- Spanish — Conversational
- French — Basic
Rose Panel
Two-column layout with edge-bleed rose panels and periwinkle rules
- Alexandra Pemberton-HayesPrincipal Product Designer · Design Systems Lead
Summary
Principal product designer with 12+ years shipping consumer fintech, B2B SaaS, and developer tooling at scale. I bridge product strategy, systems thinking, and craft — partnering closely with engineering and research to deliver outcomes measurable in revenue, retention, and reduced support cost. Most recently led a design-system rebuild that cut feature ship time 42% across nine product teams while raising NPS from 31 to 58.
Experience
Principal Product Designer, Design SystemsVellum Health, San Francisco, CAMar 2022 – Present- Led the rebuild of the company-wide design system in Figma + Tokens Studio; adoption reached 9 of 9 product squads within two quarters and reduced new-feature design time ~42%.
- Lifted patient-onboarding activation 38% (220k → 305k MAU) over two quarters by redesigning the insurance-verification step in collaboration with billing, legal, and clinical partners.
- Founded the cross-functional accessibility working group; brought the patient app from WCAG AA partial compliance to AA full and started the AAA roadmap.
- Mentored a team of six product designers and two researchers; introduced a portfolio-review cadence credited by reports as the strongest growth lever of their year.
Senior Product DesignerLattice, San Francisco, CAJun 2019 – Feb 2022- Designed goal-setting and 1:1 feedback flows shipped to 4,000+ companies including Slack, Reddit, and Asana — featured as case studies in Lattice's RTM.
- Led the manager-dashboard redesign, cutting time-to-insight from 6 minutes to under 90 seconds in user testing across 14 sessions.
- Drove the migration from a fragmented icon library to a unified 240-glyph set; documented the system and ran two adoption workshops for engineering.
Product DesignerStripe, San Francisco, CAAug 2017 – May 2019- Designed the Connect onboarding flow used by ~80% of new platform partners; reduced first-charge time-to-value from 11 days to 4.
- Owned the Radar fraud-review surface end-to-end across web and mobile; partnered with ML engineering on an explainable-AI panel praised in customer interviews.
- Co-authored the team's first formal design-critique handbook; still in use after my departure (per public commit history).
DesignerIDEO, Palo Alto, CASep 2015 – Jul 2017- Embedded with three Fortune-500 clients on multi-month engagements covering financial services, health insurance, and consumer packaged goods.
- Co-led a design-research sprint for a global bank that reframed the brief and unlocked a $14M productized service line.
Projects
Patient Onboarding RedesignLead DesignerJan 2023 – Aug 2023Rebuilt the end-to-end patient onboarding funnel including insurance verification, identity capture, and care-team selection. Reduced drop-off at the insurance step by 38% and shortened median time-to-first-appointment from 5.2 days to 2.1.
Vellum Design System v2Design Systems LeadJun 2022 – Apr 2024Two-year rebuild covering tokens, primitives, complex components, motion, and accessibility guidance. Adopted by 9 of 9 product squads.
Open-source: a11y-audit-cliMaintainerApr 2021 – PresentLightweight CLI that wraps axe-core for design-team-friendly accessibility reports. ~1.4k GitHub stars.
Certifications
- Nielsen Norman UX Certification — Nielsen Norman Group — 2021
- IDEO Design Thinking — IDEO U — 2018
- Certified Professional in Accessibility Core Competencies (CPACC) — IAAP — 2023 – 2026
Awards
- Designer of the Year (Internal) — Vellum Health — 2024
- Fast Company Innovation by Design — Finalist — Fast Company — 2023
- Webby Award — Honoree — International Academy of Digital Arts & Sciences — 2020
Volunteering
Design MentorOut in Tech, RemoteJan 2020 – Present- Mentor LGBTQ+ designers transitioning into senior roles; ~14 mentees to date with 9 promotions in cycle.
Pro Bono DesignerCode Tenderloin, San Francisco, CAJun 2018 – Dec 2021- Redesigned the participant intake site and admin dashboard; cut staff time per intake by ~25 minutes on average.
References
Maya OkaforVP of Design, LatticePhone: +1 415 555 0114Email: maya.okafor@example.comDaniel ReyesDesign Director, StripePhone: +1 415 555 0187Email: daniel.reyes@example.com(415) 555-0199alexandra.pemberton@example.comSan Francisco, CApembertondesign.studiolinkedin.com/in/alexandra-pembertonEducation
School of Visual ArtsM.F.A. Interaction DesignSep 2013 – May 2015GPA 3.95/4.0Brown UniversityB.A. Cognitive Science, minor in Studio ArtSep 2009 – May 2013GPA 3.8/4.0Skills
- Figma
- Sketch
- Adobe CC
- Webflow
- Framer
- After Effects
- User interviews
- Diary studies
- A/B testing
- Usability testing
- Survey design
- Jobs-to-be-done
- Design tokens
- Tokens Studio
- Storybook
- Component governance
- Documentation
- Design critique
- Workshop facilitation
- Sprint planning
- OKR planning
- Cross-functional alignment
- HTML
- CSS
- Tailwind
- React (reading)
- Git
Language
- English — Native
- Mandarin — Professional
- Spanish — Conversational
- French — Basic
Gilded Initial
Elegant two-column layout with a script monogram and a blush sidebar
- Alexandra Pemberton-HayesPrincipal Product Designer · Design Systems Lead
Summary
Principal product designer with 12+ years shipping consumer fintech, B2B SaaS, and developer tooling at scale. I bridge product strategy, systems thinking, and craft — partnering closely with engineering and research to deliver outcomes measurable in revenue, retention, and reduced support cost. Most recently led a design-system rebuild that cut feature ship time 42% across nine product teams while raising NPS from 31 to 58.
Experience
Principal Product Designer, Design SystemsVellum Health, San Francisco, CAMar 2022 – Present- Led the rebuild of the company-wide design system in Figma + Tokens Studio; adoption reached 9 of 9 product squads within two quarters and reduced new-feature design time ~42%.
- Lifted patient-onboarding activation 38% (220k → 305k MAU) over two quarters by redesigning the insurance-verification step in collaboration with billing, legal, and clinical partners.
- Founded the cross-functional accessibility working group; brought the patient app from WCAG AA partial compliance to AA full and started the AAA roadmap.
- Mentored a team of six product designers and two researchers; introduced a portfolio-review cadence credited by reports as the strongest growth lever of their year.
Senior Product DesignerLattice, San Francisco, CAJun 2019 – Feb 2022- Designed goal-setting and 1:1 feedback flows shipped to 4,000+ companies including Slack, Reddit, and Asana — featured as case studies in Lattice's RTM.
- Led the manager-dashboard redesign, cutting time-to-insight from 6 minutes to under 90 seconds in user testing across 14 sessions.
- Drove the migration from a fragmented icon library to a unified 240-glyph set; documented the system and ran two adoption workshops for engineering.
Product DesignerStripe, San Francisco, CAAug 2017 – May 2019- Designed the Connect onboarding flow used by ~80% of new platform partners; reduced first-charge time-to-value from 11 days to 4.
- Owned the Radar fraud-review surface end-to-end across web and mobile; partnered with ML engineering on an explainable-AI panel praised in customer interviews.
- Co-authored the team's first formal design-critique handbook; still in use after my departure (per public commit history).
DesignerIDEO, Palo Alto, CASep 2015 – Jul 2017- Embedded with three Fortune-500 clients on multi-month engagements covering financial services, health insurance, and consumer packaged goods.
- Co-led a design-research sprint for a global bank that reframed the brief and unlocked a $14M productized service line.
Projects
Patient Onboarding RedesignLead DesignerJan 2023 – Aug 2023Rebuilt the end-to-end patient onboarding funnel including insurance verification, identity capture, and care-team selection. Reduced drop-off at the insurance step by 38% and shortened median time-to-first-appointment from 5.2 days to 2.1.
Vellum Design System v2Design Systems LeadJun 2022 – Apr 2024Two-year rebuild covering tokens, primitives, complex components, motion, and accessibility guidance. Adopted by 9 of 9 product squads.
Open-source: a11y-audit-cliMaintainerApr 2021 – PresentLightweight CLI that wraps axe-core for design-team-friendly accessibility reports. ~1.4k GitHub stars.
Certifications
- Nielsen Norman UX Certification — Nielsen Norman Group — 2021
- IDEO Design Thinking — IDEO U — 2018
- Certified Professional in Accessibility Core Competencies (CPACC) — IAAP — 2023 – 2026
Awards
- Designer of the Year (Internal) — Vellum Health — 2024
- Fast Company Innovation by Design — Finalist — Fast Company — 2023
- Webby Award — Honoree — International Academy of Digital Arts & Sciences — 2020
Volunteering
Design MentorOut in Tech, RemoteJan 2020 – Present- Mentor LGBTQ+ designers transitioning into senior roles; ~14 mentees to date with 9 promotions in cycle.
Pro Bono DesignerCode Tenderloin, San Francisco, CAJun 2018 – Dec 2021- Redesigned the participant intake site and admin dashboard; cut staff time per intake by ~25 minutes on average.
References
Maya OkaforVP of Design, Lattice
Phone: +1 415 555 0114
Email: maya.okafor@example.com
Daniel ReyesDesign Director, Stripe
Phone: +1 415 555 0187
Email: daniel.reyes@example.com
(415) 555-0199alexandra.pemberton@example.comSan Francisco, CApembertondesign.studiolinkedin.com/in/alexandra-pembertonEducation
M.F.A. Interaction DesignSchool of Visual Arts, New York, NYSep 2013 – May 2015GPA 3.95/4.0B.A. Cognitive Science, minor in Studio ArtBrown University, Providence, RISep 2009 – May 2013GPA 3.8/4.0Skills
- Figma
- Sketch
- Adobe CC
- Webflow
- Framer
- After Effects
- User interviews
- Diary studies
- A/B testing
- Usability testing
- Survey design
- Jobs-to-be-done
- Design tokens
- Tokens Studio
- Storybook
- Component governance
- Documentation
- Design critique
- Workshop facilitation
- Sprint planning
- OKR planning
- Cross-functional alignment
- HTML
- CSS
- Tailwind
- React (reading)
- Git
Language
- English — Native
- Mandarin — Professional
- Spanish — Conversational
- French — Basic
Slate Portrait
Dark intro block and grayscale-photo sidebar with a cyan accent
- AlexandraPemberton-HayesPrincipal Product Designer · Design Systems Lead
Contact
(415) 555-0199alexandra.pemberton@example.comSan Francisco, CApembertondesign.studiolinkedin.com/in/alexandra-pembertonEducation
Sep 2013 – May 2015School of Visual Arts- M.F.A. Interaction Design
- GPA 3.95/4.0
Sep 2009 – May 2013Brown University- B.A. Cognitive Science, minor in Studio Art
- GPA 3.8/4.0
Skills
- Figma
- Sketch
- Adobe CC
- Webflow
- Framer
- After Effects
- User interviews
- Diary studies
- A/B testing
- Usability testing
- Survey design
- Jobs-to-be-done
- Design tokens
- Tokens Studio
- Storybook
- Component governance
- Documentation
- Design critique
- Workshop facilitation
- Sprint planning
- OKR planning
- Cross-functional alignment
- HTML
- CSS
- Tailwind
- React (reading)
- Git
Languages
- English (Native)
- Mandarin (Professional)
- Spanish (Conversational)
- French (Basic)
Profile
Principal product designer with 12+ years shipping consumer fintech, B2B SaaS, and developer tooling at scale. I bridge product strategy, systems thinking, and craft — partnering closely with engineering and research to deliver outcomes measurable in revenue, retention, and reduced support cost. Most recently led a design-system rebuild that cut feature ship time 42% across nine product teams while raising NPS from 31 to 58.
Work Experience
Vellum Health, San Francisco, CAMar 2022 – PresentPrincipal Product Designer, Design Systems- Led the rebuild of the company-wide design system in Figma + Tokens Studio; adoption reached 9 of 9 product squads within two quarters and reduced new-feature design time ~42%.
- Lifted patient-onboarding activation 38% (220k → 305k MAU) over two quarters by redesigning the insurance-verification step in collaboration with billing, legal, and clinical partners.
- Founded the cross-functional accessibility working group; brought the patient app from WCAG AA partial compliance to AA full and started the AAA roadmap.
- Mentored a team of six product designers and two researchers; introduced a portfolio-review cadence credited by reports as the strongest growth lever of their year.
Lattice, San Francisco, CAJun 2019 – Feb 2022Senior Product Designer- Designed goal-setting and 1:1 feedback flows shipped to 4,000+ companies including Slack, Reddit, and Asana — featured as case studies in Lattice's RTM.
- Led the manager-dashboard redesign, cutting time-to-insight from 6 minutes to under 90 seconds in user testing across 14 sessions.
- Drove the migration from a fragmented icon library to a unified 240-glyph set; documented the system and ran two adoption workshops for engineering.
Stripe, San Francisco, CAAug 2017 – May 2019Product Designer- Designed the Connect onboarding flow used by ~80% of new platform partners; reduced first-charge time-to-value from 11 days to 4.
- Owned the Radar fraud-review surface end-to-end across web and mobile; partnered with ML engineering on an explainable-AI panel praised in customer interviews.
- Co-authored the team's first formal design-critique handbook; still in use after my departure (per public commit history).
IDEO, Palo Alto, CASep 2015 – Jul 2017Designer- Embedded with three Fortune-500 clients on multi-month engagements covering financial services, health insurance, and consumer packaged goods.
- Co-led a design-research sprint for a global bank that reframed the brief and unlocked a $14M productized service line.
Projects
Patient Onboarding RedesignJan 2023 – Aug 2023Lead DesignerRebuilt the end-to-end patient onboarding funnel including insurance verification, identity capture, and care-team selection. Reduced drop-off at the insurance step by 38% and shortened median time-to-first-appointment from 5.2 days to 2.1.
Vellum Design System v2Jun 2022 – Apr 2024Design Systems LeadTwo-year rebuild covering tokens, primitives, complex components, motion, and accessibility guidance. Adopted by 9 of 9 product squads.
Open-source: a11y-audit-cliApr 2021 – PresentMaintainerLightweight CLI that wraps axe-core for design-team-friendly accessibility reports. ~1.4k GitHub stars.
Certifications
- Nielsen Norman UX Certification — Nielsen Norman Group — 2021
- IDEO Design Thinking — IDEO U — 2018
- Certified Professional in Accessibility Core Competencies (CPACC) — IAAP — 2023 – 2026
Awards
- Designer of the Year (Internal) — Vellum Health — 2024
- Fast Company Innovation by Design — Finalist — Fast Company — 2023
- Webby Award — Honoree — International Academy of Digital Arts & Sciences — 2020
Volunteering
Out in Tech, RemoteJan 2020 – PresentDesign Mentor- Mentor LGBTQ+ designers transitioning into senior roles; ~14 mentees to date with 9 promotions in cycle.
Code Tenderloin, San Francisco, CAJun 2018 – Dec 2021Pro Bono Designer- Redesigned the participant intake site and admin dashboard; cut staff time per intake by ~25 minutes on average.
References
Maya OkaforVP of Design, Lattice
Phone: +1 415 555 0114
Email: maya.okafor@example.com
Daniel ReyesDesign Director, Stripe
Phone: +1 415 555 0187
Email: daniel.reyes@example.com
Tangerine Timeline
Warm two-column layout with a layered photo, split-colour name and an accent timeline
- Alexandra Pemberton-HayesPrincipal Product Designer · Design Systems Lead
Summary
Principal product designer with 12+ years shipping consumer fintech, B2B SaaS, and developer tooling at scale. I bridge product strategy, systems thinking, and craft — partnering closely with engineering and research to deliver outcomes measurable in revenue, retention, and reduced support cost. Most recently led a design-system rebuild that cut feature ship time 42% across nine product teams while raising NPS from 31 to 58.
Contact
(415) 555-0199alexandra.pemberton@example.comSan Francisco, CApembertondesign.studiolinkedin.com/in/alexandra-pembertonEducation
M.F.A. Interaction DesignSchool of Visual Arts, New York, NYSep 2013 – May 2015GPA 3.95/4.0B.A. Cognitive Science, minor in Studio ArtBrown University, Providence, RISep 2009 – May 2013GPA 3.8/4.0Skills
- Figma
- Sketch
- Adobe CC
- Webflow
- Framer
- After Effects
- User interviews
- Diary studies
- A/B testing
- Usability testing
- Survey design
- Jobs-to-be-done
- Design tokens
- Tokens Studio
- Storybook
- Component governance
- Documentation
- Design critique
- Workshop facilitation
- Sprint planning
- OKR planning
- Cross-functional alignment
- HTML
- CSS
- Tailwind
- React (reading)
- Git
Languages
- English (Native)
- Mandarin (Professional)
- Spanish (Conversational)
- French (Basic)
Experience
Principal Product Designer, Design SystemsMar 2022 – PresentVellum Health, San Francisco, CA- Led the rebuild of the company-wide design system in Figma + Tokens Studio; adoption reached 9 of 9 product squads within two quarters and reduced new-feature design time ~42%.
- Lifted patient-onboarding activation 38% (220k → 305k MAU) over two quarters by redesigning the insurance-verification step in collaboration with billing, legal, and clinical partners.
- Founded the cross-functional accessibility working group; brought the patient app from WCAG AA partial compliance to AA full and started the AAA roadmap.
- Mentored a team of six product designers and two researchers; introduced a portfolio-review cadence credited by reports as the strongest growth lever of their year.
Senior Product DesignerJun 2019 – Feb 2022Lattice, San Francisco, CA- Designed goal-setting and 1:1 feedback flows shipped to 4,000+ companies including Slack, Reddit, and Asana — featured as case studies in Lattice's RTM.
- Led the manager-dashboard redesign, cutting time-to-insight from 6 minutes to under 90 seconds in user testing across 14 sessions.
- Drove the migration from a fragmented icon library to a unified 240-glyph set; documented the system and ran two adoption workshops for engineering.
Product DesignerAug 2017 – May 2019Stripe, San Francisco, CA- Designed the Connect onboarding flow used by ~80% of new platform partners; reduced first-charge time-to-value from 11 days to 4.
- Owned the Radar fraud-review surface end-to-end across web and mobile; partnered with ML engineering on an explainable-AI panel praised in customer interviews.
- Co-authored the team's first formal design-critique handbook; still in use after my departure (per public commit history).
DesignerSep 2015 – Jul 2017IDEO, Palo Alto, CA- Embedded with three Fortune-500 clients on multi-month engagements covering financial services, health insurance, and consumer packaged goods.
- Co-led a design-research sprint for a global bank that reframed the brief and unlocked a $14M productized service line.
Projects
Patient Onboarding RedesignJan 2023 – Aug 2023Lead DesignerRebuilt the end-to-end patient onboarding funnel including insurance verification, identity capture, and care-team selection. Reduced drop-off at the insurance step by 38% and shortened median time-to-first-appointment from 5.2 days to 2.1.
Vellum Design System v2Jun 2022 – Apr 2024Design Systems LeadTwo-year rebuild covering tokens, primitives, complex components, motion, and accessibility guidance. Adopted by 9 of 9 product squads.
Open-source: a11y-audit-cliApr 2021 – PresentMaintainerLightweight CLI that wraps axe-core for design-team-friendly accessibility reports. ~1.4k GitHub stars.
Certifications
- Nielsen Norman UX Certification — Nielsen Norman Group — 2021
- IDEO Design Thinking — IDEO U — 2018
- Certified Professional in Accessibility Core Competencies (CPACC) — IAAP — 2023 – 2026
Awards
- Designer of the Year (Internal) — Vellum Health — 2024
- Fast Company Innovation by Design — Finalist — Fast Company — 2023
- Webby Award — Honoree — International Academy of Digital Arts & Sciences — 2020
Volunteering
Design MentorJan 2020 – PresentOut in Tech, Remote- Mentor LGBTQ+ designers transitioning into senior roles; ~14 mentees to date with 9 promotions in cycle.
Pro Bono DesignerJun 2018 – Dec 2021Code Tenderloin, San Francisco, CA- Redesigned the participant intake site and admin dashboard; cut staff time per intake by ~25 minutes on average.
References
Maya OkaforLattice / VP of DesignPhone: +1 415 555 0114Email: maya.okafor@example.comDaniel ReyesStripe / Design DirectorPhone: +1 415 555 0187Email: daniel.reyes@example.comIvory Script
Elegant serif two-column layout with a script-signature name on a warm-gray sheet
About Me
Principal product designer with 12+ years shipping consumer fintech, B2B SaaS, and developer tooling at scale. I bridge product strategy, systems thinking, and craft — partnering closely with engineering and research to deliver outcomes measurable in revenue, retention, and reduced support cost. Most recently led a design-system rebuild that cut feature ship time 42% across nine product teams while raising NPS from 31 to 58.
Contact
(415) 555-0199alexandra.pemberton@example.compembertondesign.studioSan Francisco, CAlinkedin.com/in/alexandra-pembertonSkills
- Figma
- Sketch
- Adobe CC
- Webflow
- Framer
- After Effects
- User interviews
- Diary studies
- A/B testing
- Usability testing
- Survey design
- Jobs-to-be-done
- Design tokens
- Tokens Studio
- Storybook
- Component governance
- Documentation
- Design critique
- Workshop facilitation
- Sprint planning
- OKR planning
- Cross-functional alignment
- HTML
- CSS
- Tailwind
- React (reading)
- Git
Language
English — NativeMandarin — ProfessionalSpanish — ConversationalFrench — BasicAlexandra Pemberton-HayesPrincipal Product Designer · Design Systems LeadWork Experience
Principal Product Designer, Design SystemsMar 2022 – PresentVellum Health · San Francisco, CA- Led the rebuild of the company-wide design system in Figma + Tokens Studio; adoption reached 9 of 9 product squads within two quarters and reduced new-feature design time ~42%.
- Lifted patient-onboarding activation 38% (220k → 305k MAU) over two quarters by redesigning the insurance-verification step in collaboration with billing, legal, and clinical partners.
- Founded the cross-functional accessibility working group; brought the patient app from WCAG AA partial compliance to AA full and started the AAA roadmap.
- Mentored a team of six product designers and two researchers; introduced a portfolio-review cadence credited by reports as the strongest growth lever of their year.
Senior Product DesignerJun 2019 – Feb 2022Lattice · San Francisco, CA- Designed goal-setting and 1:1 feedback flows shipped to 4,000+ companies including Slack, Reddit, and Asana — featured as case studies in Lattice's RTM.
- Led the manager-dashboard redesign, cutting time-to-insight from 6 minutes to under 90 seconds in user testing across 14 sessions.
- Drove the migration from a fragmented icon library to a unified 240-glyph set; documented the system and ran two adoption workshops for engineering.
Product DesignerAug 2017 – May 2019Stripe · San Francisco, CA- Designed the Connect onboarding flow used by ~80% of new platform partners; reduced first-charge time-to-value from 11 days to 4.
- Owned the Radar fraud-review surface end-to-end across web and mobile; partnered with ML engineering on an explainable-AI panel praised in customer interviews.
- Co-authored the team's first formal design-critique handbook; still in use after my departure (per public commit history).
DesignerSep 2015 – Jul 2017IDEO · Palo Alto, CA- Embedded with three Fortune-500 clients on multi-month engagements covering financial services, health insurance, and consumer packaged goods.
- Co-led a design-research sprint for a global bank that reframed the brief and unlocked a $14M productized service line.
Education
School of Visual ArtsSep 2013 – May 2015M.F.A. Interaction DesignGPA 3.95/4.0Brown UniversitySep 2009 – May 2013B.A. Cognitive Science, minor in Studio ArtGPA 3.8/4.0Projects
Patient Onboarding RedesignJan 2023 – Aug 2023Lead DesignerRebuilt the end-to-end patient onboarding funnel including insurance verification, identity capture, and care-team selection. Reduced drop-off at the insurance step by 38% and shortened median time-to-first-appointment from 5.2 days to 2.1.
Vellum Design System v2Jun 2022 – Apr 2024Design Systems LeadTwo-year rebuild covering tokens, primitives, complex components, motion, and accessibility guidance. Adopted by 9 of 9 product squads.
Open-source: a11y-audit-cliApr 2021 – PresentMaintainerLightweight CLI that wraps axe-core for design-team-friendly accessibility reports. ~1.4k GitHub stars.
Certifications
- Nielsen Norman UX Certification — Nielsen Norman Group — 2021
- IDEO Design Thinking — IDEO U — 2018
- Certified Professional in Accessibility Core Competencies (CPACC) — IAAP — 2023 – 2026
Awards
- Designer of the Year (Internal) — Vellum Health — 2024
- Fast Company Innovation by Design — Finalist — Fast Company — 2023
- Webby Award — Honoree — International Academy of Digital Arts & Sciences — 2020
Volunteering
Design MentorJan 2020 – PresentOut in Tech · Remote- Mentor LGBTQ+ designers transitioning into senior roles; ~14 mentees to date with 9 promotions in cycle.
Pro Bono DesignerJun 2018 – Dec 2021Code Tenderloin · San Francisco, CA- Redesigned the participant intake site and admin dashboard; cut staff time per intake by ~25 minutes on average.
References
Maya OkaforLattice / VP of DesignPhone: +1 415 555 0114Email: maya.okafor@example.comDaniel ReyesStripe / Design DirectorPhone: +1 415 555 0187Email: daniel.reyes@example.comCharcoal Wave
Dark photo sidebar with a signature wave panel beside a clean white column
- Alexandra Pemberton-HayesPrincipal Product Designer · Design Systems Lead
About Me
Principal product designer with 12+ years shipping consumer fintech, B2B SaaS, and developer tooling at scale. I bridge product strategy, systems thinking, and craft — partnering closely with engineering and research to deliver outcomes measurable in revenue, retention, and reduced support cost. Most recently led a design-system rebuild that cut feature ship time 42% across nine product teams while raising NPS from 31 to 58.
Education
Sep 2013 – May 2015M.F.A. Interaction DesignSchool of Visual Arts, New York, NYGPA 3.95/4.0Sep 2009 – May 2013B.A. Cognitive Science, minor in Studio ArtBrown University, Providence, RIGPA 3.8/4.0Skills
FigmaSketchAdobe CCWebflowFramerAfter EffectsUser interviewsDiary studiesA/B testingUsability testingSurvey designJobs-to-be-doneDesign tokensTokens StudioStorybookComponent governanceDocumentationDesign critiqueWorkshop facilitationSprint planningOKR planningCross-functional alignmentHTMLCSSTailwindReact (reading)GitContact
(415) 555-0199pembertondesign.studioalexandra.pemberton@example.comSan Francisco, CAlinkedin.com/in/alexandra-pembertonExperience
Principal Product Designer, Design SystemsMar 2022 – PresentVellum Health · San Francisco, CA- Led the rebuild of the company-wide design system in Figma + Tokens Studio; adoption reached 9 of 9 product squads within two quarters and reduced new-feature design time ~42%.
- Lifted patient-onboarding activation 38% (220k → 305k MAU) over two quarters by redesigning the insurance-verification step in collaboration with billing, legal, and clinical partners.
- Founded the cross-functional accessibility working group; brought the patient app from WCAG AA partial compliance to AA full and started the AAA roadmap.
- Mentored a team of six product designers and two researchers; introduced a portfolio-review cadence credited by reports as the strongest growth lever of their year.
Senior Product DesignerJun 2019 – Feb 2022Lattice · San Francisco, CA- Designed goal-setting and 1:1 feedback flows shipped to 4,000+ companies including Slack, Reddit, and Asana — featured as case studies in Lattice's RTM.
- Led the manager-dashboard redesign, cutting time-to-insight from 6 minutes to under 90 seconds in user testing across 14 sessions.
- Drove the migration from a fragmented icon library to a unified 240-glyph set; documented the system and ran two adoption workshops for engineering.
Product DesignerAug 2017 – May 2019Stripe · San Francisco, CA- Designed the Connect onboarding flow used by ~80% of new platform partners; reduced first-charge time-to-value from 11 days to 4.
- Owned the Radar fraud-review surface end-to-end across web and mobile; partnered with ML engineering on an explainable-AI panel praised in customer interviews.
- Co-authored the team's first formal design-critique handbook; still in use after my departure (per public commit history).
DesignerSep 2015 – Jul 2017IDEO · Palo Alto, CA- Embedded with three Fortune-500 clients on multi-month engagements covering financial services, health insurance, and consumer packaged goods.
- Co-led a design-research sprint for a global bank that reframed the brief and unlocked a $14M productized service line.
Projects
Patient Onboarding RedesignJan 2023 – Aug 2023Lead DesignerRebuilt the end-to-end patient onboarding funnel including insurance verification, identity capture, and care-team selection. Reduced drop-off at the insurance step by 38% and shortened median time-to-first-appointment from 5.2 days to 2.1.
Vellum Design System v2Jun 2022 – Apr 2024Design Systems LeadTwo-year rebuild covering tokens, primitives, complex components, motion, and accessibility guidance. Adopted by 9 of 9 product squads.
Open-source: a11y-audit-cliApr 2021 – PresentMaintainerLightweight CLI that wraps axe-core for design-team-friendly accessibility reports. ~1.4k GitHub stars.
Volunteering
Design MentorJan 2020 – PresentOut in Tech · Remote- Mentor LGBTQ+ designers transitioning into senior roles; ~14 mentees to date with 9 promotions in cycle.
Pro Bono DesignerJun 2018 – Dec 2021Code Tenderloin · San Francisco, CA- Redesigned the participant intake site and admin dashboard; cut staff time per intake by ~25 minutes on average.
Certifications
Nielsen Norman UX Certification2021IDEO Design Thinking2018Certified Professional in Accessibility Core Competencies (CPACC)2023 – 2026Awards
Designer of the Year (Internal)2024Fast Company Innovation by Design — Finalist2023Webby Award — Honoree2020Languages
English — NativeMandarin — ProfessionalSpanish — ConversationalFrench — BasicPastel Orbit
White layout with translucent circle clusters, a cream panel and skill meters
- Alexandra Pemberton-HayesPrincipal Product Designer · Design Systems Lead
About Me
Principal product designer with 12+ years shipping consumer fintech, B2B SaaS, and developer tooling at scale. I bridge product strategy, systems thinking, and craft — partnering closely with engineering and research to deliver outcomes measurable in revenue, retention, and reduced support cost. Most recently led a design-system rebuild that cut feature ship time 42% across nine product teams while raising NPS from 31 to 58.
Contact Me
- (415) 555-0199
- alexandra.pemberton@example.com
- pembertondesign.studio
- San Francisco, CA
- linkedin.com/in/alexandra-pemberton
Education
School of Visual Arts, New York, NYM.F.A. Interaction Design | Graduated: 2015GPA 3.95/4.0, Departmental Honors, Thesis Prize
Brown University, Providence, RIB.A. Cognitive Science, minor in Studio Art | Graduated: 2013GPA 3.8/4.0, Magna Cum Laude, Phi Beta Kappa
Languages
- English — Native
- Mandarin — Professional
- Spanish — Conversational
- French — Basic
Work Experience
Vellum Health, San Francisco, CAPrincipal Product Designer, Design Systems | Mar 2022 – Present- Led the rebuild of the company-wide design system in Figma + Tokens Studio; adoption reached 9 of 9 product squads within two quarters and reduced new-feature design time ~42%.
- Lifted patient-onboarding activation 38% (220k → 305k MAU) over two quarters by redesigning the insurance-verification step in collaboration with billing, legal, and clinical partners.
- Founded the cross-functional accessibility working group; brought the patient app from WCAG AA partial compliance to AA full and started the AAA roadmap.
- Mentored a team of six product designers and two researchers; introduced a portfolio-review cadence credited by reports as the strongest growth lever of their year.
Lattice, San Francisco, CASenior Product Designer | Jun 2019 – Feb 2022- Designed goal-setting and 1:1 feedback flows shipped to 4,000+ companies including Slack, Reddit, and Asana — featured as case studies in Lattice's RTM.
- Led the manager-dashboard redesign, cutting time-to-insight from 6 minutes to under 90 seconds in user testing across 14 sessions.
- Drove the migration from a fragmented icon library to a unified 240-glyph set; documented the system and ran two adoption workshops for engineering.
Stripe, San Francisco, CAProduct Designer | Aug 2017 – May 2019- Designed the Connect onboarding flow used by ~80% of new platform partners; reduced first-charge time-to-value from 11 days to 4.
- Owned the Radar fraud-review surface end-to-end across web and mobile; partnered with ML engineering on an explainable-AI panel praised in customer interviews.
- Co-authored the team's first formal design-critique handbook; still in use after my departure (per public commit history).
IDEO, Palo Alto, CADesigner | Sep 2015 – Jul 2017- Embedded with three Fortune-500 clients on multi-month engagements covering financial services, health insurance, and consumer packaged goods.
- Co-led a design-research sprint for a global bank that reframed the brief and unlocked a $14M productized service line.
Projects
Patient Onboarding RedesignLead Designer | Jan 2023 – Aug 2023Rebuilt the end-to-end patient onboarding funnel including insurance verification, identity capture, and care-team selection. Reduced drop-off at the insurance step by 38% and shortened median time-to-first-appointment from 5.2 days to 2.1.
Vellum Design System v2Design Systems Lead | Jun 2022 – Apr 2024Two-year rebuild covering tokens, primitives, complex components, motion, and accessibility guidance. Adopted by 9 of 9 product squads.
Open-source: a11y-audit-cliMaintainer | Apr 2021 – PresentLightweight CLI that wraps axe-core for design-team-friendly accessibility reports. ~1.4k GitHub stars.
Volunteering
Out in Tech, RemoteDesign Mentor | Jan 2020 – Present- Mentor LGBTQ+ designers transitioning into senior roles; ~14 mentees to date with 9 promotions in cycle.
Code Tenderloin, San Francisco, CAPro Bono Designer | Jun 2018 – Dec 2021- Redesigned the participant intake site and admin dashboard; cut staff time per intake by ~25 minutes on average.
Skills
Figma, Sketch, Adobe CC, Webflow, Framer, After Effects, User interviews, Diary studies, A/B testing, Usability testing, Survey design, Jobs-to-be-done, Design tokens, Tokens Studio, Storybook, Component governance, Documentation, Design critique, Workshop facilitation, Sprint planning, OKR planning, Cross-functional alignment, HTML, CSS, Tailwind, React (reading), Git.
Certifications
- Nielsen Norman UX Certification — Nielsen Norman Group — 2021
- IDEO Design Thinking — IDEO U — 2018
- Certified Professional in Accessibility Core Competencies (CPACC) — IAAP — 2023 – 2026
Awards
- Designer of the Year (Internal) — Vellum Health — 2024
- Fast Company Innovation by Design — Finalist — Fast Company — 2023
- Webby Award — Honoree — International Academy of Digital Arts & Sciences — 2020
Blueprint
Steel-blue technical layout with a blueprint pattern, photo header and angled footer
- Resume 2026Alexandra Pemberton-Hayes@pembertondesign.studioPrincipal Product Designer · Design Systems Lead
Principal product designer with 12+ years shipping consumer fintech, B2B SaaS, and developer tooling at scale. I bridge product strategy, systems thinking, and craft — partnering closely with engineering and research to deliver outcomes measurable in revenue, retention, and reduced support cost. Most recently led a design-system rebuild that cut feature ship time 42% across nine product teams while raising NPS from 31 to 58.
Education
School of Visual Arts (Sep 2013 – May 2015)M.F.A. Interaction Design · GPA 3.95/4.0 · Departmental Honors · Thesis PrizeBrown University (Sep 2009 – May 2013)B.A. Cognitive Science, minor in Studio Art · GPA 3.8/4.0 · Magna Cum Laude · Phi Beta KappaCertifications
Nielsen Norman UX Certification (2021)Nielsen Norman GroupIDEO Design Thinking (2018)IDEO UCertified Professional in Accessibility Core Competencies (CPACC) (2023 – 2026)IAAPAwards
Designer of the Year (Internal) (2024)Vellum Health · Annual award recognizing cross-functional impact and design leadership across product squads.Fast Company Innovation by Design — Finalist (2023)Fast Company · Patient onboarding rebuild recognized in the Health category.Webby Award — Honoree (2020)International Academy of Digital Arts & Sciences · Lattice Manager Dashboard, Productivity category.Languages
English (Native)Mandarin (Professional)Spanish (Conversational)French (Basic)Phone Number(415) 555-0199Websitepembertondesign.studioEmailalexandra.pemberton@example.comAddressSan Francisco, CALinkedInlinkedin.com/in/alexandra-pembertonExperience
Principal Product Designer, Design Systems, Vellum Health(Mar 2022 – Present)Led the rebuild of the company-wide design system in Figma + Tokens Studio; adoption reached 9 of 9 product squads within two quarters and reduced new-feature design time ~42%. Lifted patient-onboarding activation 38% (220k → 305k MAU) over two quarters by redesigning the insurance-verification step in collaboration with billing, legal, and clinical partners. Founded the cross-functional accessibility working group; brought the patient app from WCAG AA partial compliance to AA full and started the AAA roadmap. Mentored a team of six product designers and two researchers; introduced a portfolio-review cadence credited by reports as the strongest growth lever of their year.
Senior Product Designer, Lattice(Jun 2019 – Feb 2022)Designed goal-setting and 1:1 feedback flows shipped to 4,000+ companies including Slack, Reddit, and Asana — featured as case studies in Lattice's RTM. Led the manager-dashboard redesign, cutting time-to-insight from 6 minutes to under 90 seconds in user testing across 14 sessions. Drove the migration from a fragmented icon library to a unified 240-glyph set; documented the system and ran two adoption workshops for engineering.
Product Designer, Stripe(Aug 2017 – May 2019)Designed the Connect onboarding flow used by ~80% of new platform partners; reduced first-charge time-to-value from 11 days to 4. Owned the Radar fraud-review surface end-to-end across web and mobile; partnered with ML engineering on an explainable-AI panel praised in customer interviews. Co-authored the team's first formal design-critique handbook; still in use after my departure (per public commit history).
Designer, IDEO(Sep 2015 – Jul 2017)Embedded with three Fortune-500 clients on multi-month engagements covering financial services, health insurance, and consumer packaged goods. Co-led a design-research sprint for a global bank that reframed the brief and unlocked a $14M productized service line.
Skill
Figma100%Sketch100%Adobe CC100%Webflow100%Framer100%After Effects100%User interviews100%Diary studies100%A/B testing100%Usability testing100%Survey design100%Jobs-to-be-done100%Design tokens100%Tokens Studio100%Storybook100%Component governance100%Documentation100%Design critique80%Workshop facilitation80%Sprint planning80%OKR planning80%Cross-functional alignment80%HTML60%CSS60%Tailwind60%React (reading)60%Git60%Projects
Patient Onboarding Redesign(Jan 2023 – Aug 2023)Rebuilt the end-to-end patient onboarding funnel including insurance verification, identity capture, and care-team selection. Reduced drop-off at the insurance step by 38% and shortened median time-to-first-appointment from 5.2 days to 2.1.
Vellum Design System v2(Jun 2022 – Apr 2024)Two-year rebuild covering tokens, primitives, complex components, motion, and accessibility guidance. Adopted by 9 of 9 product squads.
Open-source: a11y-audit-cli(Apr 2021 – Present)Lightweight CLI that wraps axe-core for design-team-friendly accessibility reports. ~1.4k GitHub stars.
Volunteering
Design Mentor, Out in Tech(Jan 2020 – Present)Mentor LGBTQ+ designers transitioning into senior roles; ~14 mentees to date with 9 promotions in cycle.
Pro Bono Designer, Code Tenderloin(Jun 2018 – Dec 2021)Redesigned the participant intake site and admin dashboard; cut staff time per intake by ~25 minutes on average.
Retro Collage
Scrapbook board with cream panels, a stamp photo and a tilted experience card
- HELLO!
Principal product designer with 12+ years shipping consumer fintech, B2B SaaS, and developer tooling at scale. I bridge product strategy, systems thinking, and craft — partnering closely with engineering and research to deliver outcomes measurable in revenue, retention, and reduced support cost. Most recently led a design-system rebuild that cut feature ship time 42% across nine product teams while raising NPS from 31 to 58.
AlexandraPemberton-HayesPrincipal Product Designer · Design Systems LeadWork Experience
Principal Product Designer, Design SystemsVellum Health, San Francisco, CAMar 2022 – Present- Led the rebuild of the company-wide design system in Figma + Tokens Studio; adoption reached 9 of 9 product squads within two quarters and reduced new-feature design time ~42%.
- Lifted patient-onboarding activation 38% (220k → 305k MAU) over two quarters by redesigning the insurance-verification step in collaboration with billing, legal, and clinical partners.
- Founded the cross-functional accessibility working group; brought the patient app from WCAG AA partial compliance to AA full and started the AAA roadmap.
- Mentored a team of six product designers and two researchers; introduced a portfolio-review cadence credited by reports as the strongest growth lever of their year.
Senior Product DesignerLattice, San Francisco, CAJun 2019 – Feb 2022- Designed goal-setting and 1:1 feedback flows shipped to 4,000+ companies including Slack, Reddit, and Asana — featured as case studies in Lattice's RTM.
- Led the manager-dashboard redesign, cutting time-to-insight from 6 minutes to under 90 seconds in user testing across 14 sessions.
- Drove the migration from a fragmented icon library to a unified 240-glyph set; documented the system and ran two adoption workshops for engineering.
Product DesignerStripe, San Francisco, CAAug 2017 – May 2019- Designed the Connect onboarding flow used by ~80% of new platform partners; reduced first-charge time-to-value from 11 days to 4.
- Owned the Radar fraud-review surface end-to-end across web and mobile; partnered with ML engineering on an explainable-AI panel praised in customer interviews.
- Co-authored the team's first formal design-critique handbook; still in use after my departure (per public commit history).
DesignerIDEO, Palo Alto, CASep 2015 – Jul 2017- Embedded with three Fortune-500 clients on multi-month engagements covering financial services, health insurance, and consumer packaged goods.
- Co-led a design-research sprint for a global bank that reframed the brief and unlocked a $14M productized service line.
Education
M.F.A. Interaction DesignSchool of Visual Arts, New York, NYSep 2013 – May 2015GPA 3.95/4.0 · Departmental Honors · Thesis Prize
B.A. Cognitive Science, minor in Studio ArtBrown University, Providence, RISep 2009 – May 2013GPA 3.8/4.0 · Magna Cum Laude · Phi Beta Kappa
Projects
Patient Onboarding RedesignLead DesignerJan 2023 – Aug 2023Rebuilt the end-to-end patient onboarding funnel including insurance verification, identity capture, and care-team selection. Reduced drop-off at the insurance step by 38% and shortened median time-to-first-appointment from 5.2 days to 2.1.
Vellum Design System v2Design Systems LeadJun 2022 – Apr 2024Two-year rebuild covering tokens, primitives, complex components, motion, and accessibility guidance. Adopted by 9 of 9 product squads.
Open-source: a11y-audit-cliMaintainerApr 2021 – PresentLightweight CLI that wraps axe-core for design-team-friendly accessibility reports. ~1.4k GitHub stars.
Volunteering
Design MentorOut in Tech, RemoteJan 2020 – Present- Mentor LGBTQ+ designers transitioning into senior roles; ~14 mentees to date with 9 promotions in cycle.
Pro Bono DesignerCode Tenderloin, San Francisco, CAJun 2018 – Dec 2021- Redesigned the participant intake site and admin dashboard; cut staff time per intake by ~25 minutes on average.
Contact
(415) 555-0199alexandra.pemberton@example.comSan Francisco, CApembertondesign.studiolinkedin.com/in/alexandra-pembertonSkills
100%Figma100%Sketch100%Adobe CC100%Webflow100%Framer100%After Effects100%User interviews100%Diary studies100%A/B testing100%Usability testing100%Survey design100%Jobs-to-be-done100%Design tokens100%Tokens Studio100%Storybook100%Component governance100%Documentation80%Design critique80%Workshop facilitation80%Sprint planning80%OKR planning80%Cross-functional alignment60%HTML60%CSS60%Tailwind60%React (reading)60%GitLanguages
EnglishNativeMandarinProfessionalSpanishConversationalFrenchBasicCertifications
Nielsen Norman UX CertificationNielsen Norman Group · 2021IDEO Design ThinkingIDEO U · 2018Certified Professional in Accessibility Core Competencies (CPACC)IAAP · 2023 – 2026Awards
Designer of the Year (Internal)Vellum Health · 2024Fast Company Innovation by Design — FinalistFast Company · 2023Webby Award — HonoreeInternational Academy of Digital Arts & Sciences · 2020Reference
Maya OkaforVP of Design, LatticeM : +1 415 555 0114E : maya.okafor@example.comDaniel ReyesDesign Director, StripeM : +1 415 555 0187E : daniel.reyes@example.comPeony Studio
Pink designer layout with an offset-framed photo, a seal monogram, timeline and semicircle skill gauges
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