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Brand and Marketing Manager
Planned Parenthood of Metropolitan Washington, D.C., Inc.
Washington, District of Columbiafull-time80k–90kPosted 3 days ago
Free to start — build an ATS-friendly resume that matches this listing, no sign-up required.
About this role
Planned Parenthood of Metropolitan Washington, DC (PPMW) was founded on the visionary idea that access to sexual and reproductive health care could transform people’s lives. For over 80 years, PPMW has provided high quality, supportive reproductive medical care for families in the DC metro area. About the role The Brand and Marketing Manager is responsible for developing, implementing and executing strategic brand and marketing plans. This involves creating an integrated marketing strategy to attract and retain patients, enhance the brand across the metropolitan region, and work collaboratively with other departments to develop materials and campaigns as needed. They are responsible for ensuring all creative assets define the brand’s reputation and drive interest indicators that align with brand standards. Additionally, the Brand and Marketing Manager will grow earned revenue streams including supply chain management. What you'll do Marketing • Develop organization-wide marketing strategies and campaigns to drive patient volume, • cultivate donor base, support education programming, and advocacy efforts. • Manage paid media and advertising strategy from campaign creation to execution and results assessment; track and analyze campaign metrics in real time and adjust to increasem campaign’s success. • Create and maintain operational budget for paid brand advertising. • Strategize and manage search engine marketing by identifying growth opportunities, working with external vendors, and report out to appropriate departments. • Strategize search engine optimization strategies for multiple organizational websites. • Participate in Planned Parenthood Federation of America’s marketing meetings and conduct consumer market research to inform business decisions. • Partner with creative teams, internal stakeholders, external agencies, and vendors. • Hire and onboard marketing interns, volunteers, and contractors. Brand • Work cross-departmentally to support branding and promoti
Read the full description and requirements on the original posting.
Tailor your resume for this Brand and Marketing Manager role
Planned Parenthood of Metropolitan Washington, D.C., Inc. and most employers screen applications with ATS software before a recruiter reads them, and they rank resumes that echo the language of the posting. To stand out for this role, mirror the exact skills, tools, and job title it uses, and make your location (Washington, District of Columbia) clear. For marketing roles like this one, recruiters commonly scan for:
- SEO
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- Content Strategy
- Paid Social
- Email Marketing
- HubSpot
- Copywriting
- A/B Testing
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Build a matching resume — freeFrequently asked questions
Is the Brand and Marketing Manager role at Planned Parenthood of Metropolitan Washington, D.C., Inc. remote?
This role is based in Washington, District of Columbia. Check the original posting for any hybrid or remote flexibility.
What does the Brand and Marketing Manager role at Planned Parenthood of Metropolitan Washington, D.C., Inc. pay?
The listed pay is 80k–90k. Salaries vary with experience and location — treat this as a guide and confirm on the original posting.
How do I apply for this Brand and Marketing Manager job?
Applications happen on the employer's own site — use the "Apply on company site" link on this page. Before you apply, tailor your resume to the listing so it clears the ATS.
How do I tailor my resume for this Brand and Marketing Manager role?
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