Marketing Specialist
MONTERRA CREDIT UNION
Posted 8 hours ago
Highwire (teamhighwire.com)
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Reporting to: VP of Marketing Employment type: Contract Level: Manager Time commitment: Part-time, 20 hrs/week Location: Remote, US-based (or NY/SF office) Start date: ASAP (contract) Role summary The Channel Marketing Manager owns how Highwire's marketing reaches, moves and converts audiences across social, online events, email and CRM. This person sets the strategy for each channel, designs the lifecycle programs that carry a contact from first touch to sales conversation, partners with the internal paid media team on amplification, and reports on performance so leadership can see what drives pipeline. The role works side by side with the Senior Marketing Coordinator, who leads execution across these channels. The Channel Marketing Manager sets direction, signs off on launches and brings the analytical depth that connects channel activity to revenue. The role suits a hands-on marketer who is comfortable setting channel strategy and building the systems that deliver it. The contract period establishes the channel program and its reporting foundation, with the expectation of converting to a full-time role. Core responsibilities Channel strategy and program management • Set channel strategy and goals, and own the integrated marketing calendar in line with VP priorities and sector GTM plans. • Manage channel programs and launches from brief to delivery, including timelines, dependencies, owners and review cycles across internal teams and contractors. • Run weekly status check-ins and flag capacity, scope and timeline risks early to the VP of Marketing. • Track committed hours and deliverables so staffing and capacity reporting stay accurate. Social media • Set Highwire's organic social strategy and editorial calendar across LinkedIn, X, Instagram and emerging platforms. • Write priority content, including executive, launch and campaign posts. The Senior Marketing Coordinator leads scheduling and publishing. • Support executive visibility programs with HWPR, including
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