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Manager, Digital Marketing & Engagement | The Cook Political Report | Handshake
The Cook Political Report
Arlington, Virginiafull-time70k–90kPosted 4 days ago
Free to start — build an ATS-friendly resume that matches this listing, no sign-up required.
About this role
About the RoleThe Cook Political Report is seeking a Digital Marketing & Engagement Manager to own the growth and performance of our digital subscriber platform. This individual will write and manage marketing copy; build and optimize transactional and marketing email campaigns; and design conversion strategies that grow and retain our subscriber base — all while maintaining a tone consistent with our team of nonpartisan political analysts and tailored to a sophisticated Washington, DC professional audience. This is a non-supervisory role ideal for a dynamic, early- to mid-career digital marketer who wants substantive ownership over a small, high-trust brand's digital presence. Key Responsibilities • Design, build, test, and manage both transactional and marketing email campaigns using an ESP (e.g., Customer.io) — including segmentation, A/B testing, and lifecycle/nurture sequences. • Write clear, compelling copy for newsletters, social media, event promotion, and general marketing communications that reflects Cook Political's nonpartisan, analytical brand voice. • Develop, test, and execute campaigns that convert free readers/subscribers into paying subscribers, tracking funnel performance and iterating based on data. • Own the end-to-end publishing process for regular newsletters, coordinating with the managing editor on content while managing layout, scheduling, and distribution. • Maintain a consistent digital presence across social channels (including Substack), complementing analyst-driven content with platform-appropriate framing. • Track subscriber, engagement, and conversion metrics; report on campaign performance and recommend optimizations to the COO. • Collaborate with the Director of Communications to track impact and engagement trends for media appearances across digital and on air channels and recommend optimizations to the COO. • Maintain clean data hygiene and workflows within the CRM/ESP, ensuring accurate segmentation and personalization. • Explor
Read the full description and requirements on the original posting.
Tailor your resume for this Manager, Digital Marketing & Engagement | The Cook Political Report | Handshake role
The Cook Political Report and most employers screen applications with ATS software before a recruiter reads them, and they rank resumes that echo the language of the posting. To stand out for this role, mirror the exact skills, tools, and job title it uses, and make your location (Arlington, Virginia) clear. For marketing roles like this one, recruiters commonly scan for:
- SEO
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- Copywriting
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Build a matching resume — freeFrequently asked questions
Is the Manager, Digital Marketing & Engagement | The Cook Political Report | Handshake role at The Cook Political Report remote?
This role is based in Arlington, Virginia. Check the original posting for any hybrid or remote flexibility.
What does the Manager, Digital Marketing & Engagement | The Cook Political Report | Handshake role at The Cook Political Report pay?
The listed pay is 70k–90k. Salaries vary with experience and location — treat this as a guide and confirm on the original posting.
How do I apply for this Manager, Digital Marketing & Engagement | The Cook Political Report | Handshake job?
Applications happen on the employer's own site — use the "Apply on company site" link on this page. Before you apply, tailor your resume to the listing so it clears the ATS.
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