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Principal Payment Product Marketing & Readiness Manager

Capital One

McLean, Virginiafull-timePosted 22 hours ago
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About this role

The Principal Payment Product Marketing & Readiness Manager is responsible for crafting compelling narratives, Go-to-Market (GTM) launches, and high-impact content that drive adoption for consumer and commercial issuing solutions. This individual brings a strong marketing and storytelling background to translate complex products into engaging campaigns, clear positioning, and digestible enablement materials. Working across multidisciplinary teams, you will act as a creative engine—helping both internal teams and external audiences (issuers, merchants, digital enablers) understand the value, vision, and practical application of our payment solutions in a fast-paced global environment. Key Responsibilities: • Product Storytelling & Positioning: Translate complex features into clear, benefit-driven product narratives and positioning frameworks that resonate across different audience segments. • Multi-Channel Content Creation: Design and deliver a wide range of creative content—including marketing collateral, digital assets, product pitch decks, case studies, launch kits, and educational guides for both internal and external stakeholders. • Product Education & Enablement Support: Collaboratively support Product Knowledge Managers—who own product training and enablement—by providing the core messaging, narrative frameworks, and campaign content needed for them to build engaging training materials and client-facing toolkits. • Market Insights & Messaging: Stay attuned to market developments, emerging themes, and customer feedback to continually refine product messaging, positioning, and promotional strategies. • Launch Execution: Lead the promotional, narrative, and content launch readiness for new products, feature releases, and technical enhancements. Basic Qualifications: • High School Diploma, GED, or equivalent certification • At least 5 years of experience in product marketing, content strategy, brand marketing, copywriting, marketing communications or creative camp

Read the full description and requirements on the original posting.

Tailor your resume for this Principal Payment Product Marketing & Readiness Manager role

Capital One and most employers screen applications with ATS software before a recruiter reads them, and they rank resumes that echo the language of the posting. To stand out for this role, mirror the exact skills, tools, and job title it uses, and make your location (McLean, Virginia) clear. For marketing roles like this one, recruiters commonly scan for:

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Frequently asked questions

Is the Principal Payment Product Marketing & Readiness Manager role at Capital One remote?

This role is based in McLean, Virginia. Check the original posting for any hybrid or remote flexibility.

How do I apply for this Principal Payment Product Marketing & Readiness Manager job?

Applications happen on the employer's own site — use the "Apply on company site" link on this page. Before you apply, tailor your resume to the listing so it clears the ATS.

How do I tailor my resume for this Principal Payment Product Marketing & Readiness Manager role?

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Listing sourced via LinkedIn. Tailr indexes public job postings so you can tailor your resume to them — applications happen on the employer's site.