Coordinator Social Media
Vermont Fireworks Co Inc
East Montpelier, Washington County67k–67k
Posted 8 hours ago
Product Marketing Manager, Behavioral Mental Health
Riverside Insights
Washington, District of Columbiafull-timePosted 9 days ago
Free to start — build an ATS-friendly resume that matches this listing, no sign-up required.
About this role
As our Product Marketing Manager, BMH, you will drive market adoption and financial growth by transforming deep customer and market insight into compelling product marketing strategy. This role owns positioning, messaging, and go-to-market strategy for Riverside's Behavioral & Mental Health (BMH) solutions to strengthen customer engagement and drive customer success. In This Role You Will Get To • Develop positioning and sales enablement materials to support the sales team in achieving the revenue growth goal. • Conduct in-depth market analysis and research to understand each product’s market position and growth opportunities. • Create and deliver a comprehensive suite of sales enablement tools (e.g., pitch decks, one-pagers). • Collect Voice of the Customer (VOC) insights from key accounts to inform and validate messaging strategies. • Craft and regularly update compelling messaging and positioning strategies in line with market demands. • Develop and execute customer engagement and retention strategies to reduce churn. • Partner with campaign marketing to enhance customer communications and engagement campaigns. • Work with product managers to develop go-to-market strategies for new product launches and feature launches. • Build strategic campaign messaging and assets to drive a year-over-year increase in marketing-qualified leads (MQLs). • Develop positioning, messaging, and thought leadership strategies for Multi-lingual Learners (ML). • Develop positioning, messaging, and thought leadership strategies for Riverside’s Behavioral & Mental Health (BMH) portfolio, including DESSA. Requirements Must-Have Qualifications • Bachelor’s degree or equivalent experience. • 3+ years’ experience in product marketing, including at least 1+ year within the K-12 Education market. • Proven ability to synthesize market research into cross-team, actionable insights. • Experience coordinating and communicating between multiple stakeholders at varying levels of an organization. • Ex
Read the full description and requirements on the original posting.
Tailor your resume for this Product Marketing Manager, Behavioral Mental Health role
Riverside Insights and most employers screen applications with ATS software before a recruiter reads them, and they rank resumes that echo the language of the posting. To stand out for this role, mirror the exact skills, tools, and job title it uses, and make your location (Washington, District of Columbia) clear. For marketing roles like this one, recruiters commonly scan for:
- SEO
- Google Analytics
- Content Strategy
- Paid Social
- Email Marketing
- HubSpot
- Copywriting
- A/B Testing
Tailr does this for you: paste this listing and it builds an ATS-friendly resume matched to it, with a live score that climbs as your resume aligns with what this role needs.
Build a matching resume — freeFrequently asked questions
Is the Product Marketing Manager, Behavioral Mental Health role at Riverside Insights remote?
This role is based in Washington, District of Columbia. Check the original posting for any hybrid or remote flexibility.
How do I apply for this Product Marketing Manager, Behavioral Mental Health job?
Applications happen on the employer's own site — use the "Apply on company site" link on this page. Before you apply, tailor your resume to the listing so it clears the ATS.
How do I tailor my resume for this Product Marketing Manager, Behavioral Mental Health role?
Open Tailr's builder and it creates an ATS-friendly resume matched to this listing — pulling in the role's keywords and the skills marketing recruiters scan for — with a live match score as you edit. It's free to start and needs no sign-up.
Similar marketing jobs
Social Media Coordinator
Destin Auto Center
Destin, Okaloosa County62k–62kPosted 9 hours ago
Social Media, Content Creator and Marketing Specialist
ABA RE Marketing and Media Services
Millersville, Anne Arundel County57k–57kPosted 9 hours ago
Social Media Manager
TE USA, Inc.
South Bend, St. Joseph County70k–70kPosted 9 hours ago
Listing sourced via LinkedIn. Tailr indexes public job postings so you can tailor your resume to them — applications happen on the employer's site.