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Brand and Marketing Manager
Planned Parenthood of Metropolitan Washington, DC, Inc.
Greenbelt, Marylandfull-timePosted 14 days ago
Free to start — build an ATS-friendly resume that matches this listing, no sign-up required.
About this role
Planned Parenthood of Metropolitan Washington, DC (PPMW) was founded on the visionary idea that access to sexual and reproductive health care could transform people’s lives. For over 80 years, PPMW has provided high quality, supportive reproductive medical care for families in the DC metro area. About the role The Brand and Marketing Manager is responsible for developing, implementing and executing strategic brand and marketing plans. This involves creating an integrated marketing strategy to attract and retain patients, enhance the brand across the metropolitan region, and work collaboratively with other departments to develop materials and campaigns as needed. They are responsible for ensuring all creative assets define the brand’s reputation and drive interest indicators that align with brand standards. Additionally, the Brand and Marketing Manager will grow earned revenue streams including supply chain management. What you'll do Marketing • Develop organization-wide marketing strategies and campaigns to drive patient volume, • cultivate donor base, support education programming, and advocacy efforts. • Manage paid media and advertising strategy from campaign creation to execution and results assessment; track and analyze campaign metrics in real time and adjust to increasem campaign’s success. • Create and maintain operational budget for paid brand advertising. • Strategize and manage search engine marketing by identifying growth opportunities, working with external vendors, and report out to appropriate departments. • Strategize search engine optimization strategies for multiple organizational websites. • Participate in Planned Parenthood Federation of America’s marketing meetings and conduct consumer market research to inform business decisions. • Partner with creative teams, internal stakeholders, external agencies, and vendors. • Hire and onboard marketing interns, volunteers, and contractors. Brand • Work cross-departmentally to support branding and promoti
Read the full description and requirements on the original posting.
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Is the Brand and Marketing Manager role at Planned Parenthood of Metropolitan Washington, DC, Inc. remote?
This role is based in Greenbelt, Maryland. Check the original posting for any hybrid or remote flexibility.
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