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Product Marketing & Adoption Senior Manager
Freddie Mac
McLean, Virginiafull-timePosted 8/25/2026
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About this role
At Freddie Mac, our mission of Making Home Possible is what motivates us, and it’s at the core of everything we do. Since our charter in 1970, we have made home possible for more than 90 million families across the country. Continue your career journey where your work contributes to a greater purpose. Position Overview The Senior Manager, Product Marketing & Adoption is responsible for leading the strategy and execution of product marketing, change management, communications, training, and adoption efforts across Multifamily's digital product portfolio. This leader partners with Product, Technology, Business teams, and Clients to ensure products achieve successful adoption, deliver measurable business value, and drive meaningful organizational change. The role serves both internal and external audiences, developing strategies that help employees, clients, lenders, servicers, investors, and other industry partners understand, adopt, and maximize the value of Multifamily's digital products and services. Our Impact We execute the Digital Transformation roadmap with a clear vision. We deliver to the Multifamily industry digital marketplace where value is unlocked for partners in the ecosystem through an end-to-end network of innovative products, exceptional experiences, and supporting services. Your Impact • Lead product marketing efforts including positioning, messaging, value propositions, and engagement strategies tailored to both internal stakeholders and external clients. • Define and execute adoption, enablement, and change management strategies that drive successful product launches and sustained usage across Multifamily teams and industry participants. • Partner with Product, Technology, Client Engagement, and Business leaders to ensure organizational and client readiness for new products and capabilities. • Develop client-facing and employee-facing communications, training, onboarding, and engagement programs that accelerate adoption and business value realizat
Read the full description and requirements on the original posting.
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Freddie Mac and most employers screen applications with ATS software before a recruiter reads them, and they rank resumes that echo the language of the posting. To stand out for this role, mirror the exact skills, tools, and job title it uses, and make your location (McLean, Virginia) clear. For marketing roles like this one, recruiters commonly scan for:
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Is the Product Marketing & Adoption Senior Manager role at Freddie Mac remote?
This role is based in McLean, Virginia. Check the original posting for any hybrid or remote flexibility.
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