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Lifecycle Marketing Manager
Vaisala
Gaithersburg, Marylandfull-time90k–110kPosted 3 days ago
Free to start — build an ATS-friendly resume that matches this listing, no sign-up required.
About this role
Vaisala is a global leader in measurement instruments and intelligence helping industries, nations, people, and the planet to thrive. From predicting hurricanes to optimizing renewable energy production, our technology is used where it matters the most – from data centers, windfarms and laboratories to airports, the Arctic and even the surface of Mars. For a second year running, Vaisala got recognized in TIME Magazine's World's Best Companies in Sustainable Growth 2026 study. Our team of close to 2,500 experts and 62 nationalities around the world is committed to taking every measure for the planet. Driven by our shared purpose, curiosity, and pioneering spirit, we stay ahead and make a difference. At Vaisala, you don't have to fit in to belong. Our employees demonstrate, uphold, support, and model the Vaisala Values: Customer Focus, Innovation & Renewal, Strong Together and Integrity. Sharing strong and common values is part of our culture and enables us to work towards our shared mission. Vaisala Xweather helps organizations integrate weather intelligence into their applications and operations. By combining local sensor data with advanced AI predictions, we deliver precise and actionable weather insights. We transform weather challenges into opportunities and build resilience against severe weather and climate change. We are looking for a Lifecycle Marketing Manager who will own the strategy and execution for how we engage, retain, and re-engage our customers across Xweather’s weather risk management and renewable energy portfolios. You will partner with sales, product and customer success teams to build the lifecycle program from the ground up. You will create the roadmap for lifecycle and retention marketing activities, executing on those actions. Our marketing team of eight, consisting of go-to-market marketers, creatives, and marketing technologists, works closely together to drive awareness, generate leads for sales, and build the Vaisala Xweather brand. In t
Read the full description and requirements on the original posting.
Tailor your resume for this Lifecycle Marketing Manager role
Vaisala and most employers screen applications with ATS software before a recruiter reads them, and they rank resumes that echo the language of the posting. To stand out for this role, mirror the exact skills, tools, and job title it uses, and make your location (Gaithersburg, Maryland) clear. For marketing roles like this one, recruiters commonly scan for:
- SEO
- Google Analytics
- Content Strategy
- Paid Social
- Email Marketing
- HubSpot
- Copywriting
- A/B Testing
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Build a matching resume — freeFrequently asked questions
Is the Lifecycle Marketing Manager role at Vaisala remote?
This role is based in Gaithersburg, Maryland. Check the original posting for any hybrid or remote flexibility.
What does the Lifecycle Marketing Manager role at Vaisala pay?
The listed pay is 90k–110k. Salaries vary with experience and location — treat this as a guide and confirm on the original posting.
How do I apply for this Lifecycle Marketing Manager job?
Applications happen on the employer's own site — use the "Apply on company site" link on this page. Before you apply, tailor your resume to the listing so it clears the ATS.
How do I tailor my resume for this Lifecycle Marketing Manager role?
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