Marketing Specialist
MONTERRA CREDIT UNION
Atherton, San Mateo County69k–81k
Posted 8 hours ago
Marketing Operations Manager
National Association for College Admission Counseling
Arlington, Virginiafull-timePosted 4 days ago
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About this role
TITLE: Manager, Marketing Operations IMMEDIATE SUPERVISOR: Director, Sales and Marketing CLASSIFICATION: Exempt, Full Time SALARY: $70,000 - $80,000 HYBRID: In office Tuesday - Thursday; remote/work from home Monday and Friday. KEY RESPONSIBILITIES: CRM & Marketing Technology • Manage day-to-day marketing activities within NACAC’s CRM and marketing automation platforms. • Maintain marketing fields, lists, audience data, and campaign records to support accurate and effective marketing. • Assist with maintaining integrations between the CRM, marketing platforms, website, events, membership, and other systems. • Identify and communicate opportunities to improve marketing technology, processes, and campaign execution. • Work with internal teams and IT to troubleshoot marketing technology and data issues as needed. Marketing Automation & Campaigns • Build, test, and manage automated marketing journeys and workflows. • Develop email campaigns, automated communications, triggers, and follow-up programs based on established marketing strategies. • Support campaigns for membership, events, professional development, fundraising, and other organizational initiatives. • Monitor automated campaigns to ensure they are functioning properly and reaching the intended audiences. • Assist with testing subject lines, content, audiences, timing, and other campaign elements. • Maintain campaign documentation, workflows, and processes. Audience Segmentation & Personalization • Build and maintain audience segments based on membership status, demographics, engagement, interests, purchase history, and other available data. • Partner with the Senior Marketing Manager and Director of Sales & Marketing to develop targeted campaign audiences. • Implement personalization and dynamic content within marketing campaigns. • Review audience performance and identify opportunities to improve targeting and engagement. • Maintain audience lists and suppression criteria to support accurate campaign deliver
Read the full description and requirements on the original posting.
Tailor your resume for this Marketing Operations Manager role
National Association for College Admission Counseling and most employers screen applications with ATS software before a recruiter reads them, and they rank resumes that echo the language of the posting. To stand out for this role, mirror the exact skills, tools, and job title it uses, and make your location (Arlington, Virginia) clear. For marketing roles like this one, recruiters commonly scan for:
- SEO
- Google Analytics
- Content Strategy
- Paid Social
- Email Marketing
- HubSpot
- Copywriting
- A/B Testing
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Build a matching resume — freeFrequently asked questions
Is the Marketing Operations Manager role at National Association for College Admission Counseling remote?
This role is based in Arlington, Virginia. Check the original posting for any hybrid or remote flexibility.
How do I apply for this Marketing Operations Manager job?
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