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Integrated Marketing Manager

Washington Nationals

Washington, District of Columbiafull-timePosted 18 days ago

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About this role

Reporting to the Director of Marketing, the Manager, Integrated Marketing will be responsible for developing and executing integrated marketing campaigns that drive ticket revenue, fan engagement, and audience growth. This role will translate broader marketing and business priorities into actionable campaign plans across owned, paid, digital, social, and traditional marketing channels.The Manager will lead assigned campaigns from strategy through execution, including development of campaign briefs, creative requests, audience and messaging recommendations, cross-functional coordination, and post-campaign recaps. This role will also own the email marketing strategy and calendar, partnering with internal teams and MLB to develop, execute, test, and optimize communications throughout the fan journey.The ideal candidate is a strong integrated marketer and project leader who can manage multiple priorities, collaborate effectively across teams, and translate business objectives and performance insights into compelling consumer-facing marketing.The Nationals are a military-friendly organization actively recruiting veterans and spouses.Essential Duties And ResponsibilitiesDevelop and execute integrated marketing campaigns supporting ticket sales, promotions, fan engagement, audience growth, and other organizational priorities.Translate broader marketing strategies and business objectives into actionable campaign plans, identifying target audiences, messaging, channel opportunities, creative needs, and key performance indicators.Develop strategic campaign briefs and creative requests in partnership with the Director of Marketing, leading development for assigned campaigns and collaborating on high-priority organizational initiatives.Serve as the marketing lead for assigned campaigns, partnering cross-functionally with Creative Services, Content & Broadcasting, Social Media, Promotions & Events, Ticketing, Business Strategy & Analytics, Communications, and other departments t

Read the full description and requirements on the original posting.

Tailor your resume for this Integrated Marketing Manager role

Washington Nationals and most employers screen applications with ATS software before a recruiter reads them, and they rank resumes that echo the language of the posting. To stand out for this role, mirror the exact skills, tools, and job title it uses, and make your location (Washington, District of Columbia) clear. For marketing roles like this one, recruiters commonly scan for:

  • SEO
  • Google Analytics
  • Content Strategy
  • Paid Social
  • Email Marketing
  • HubSpot
  • Copywriting
  • A/B Testing

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Frequently asked questions

Is the Integrated Marketing Manager role at Washington Nationals remote?

This role is based in Washington, District of Columbia. Check the original posting for any hybrid or remote flexibility.

How do I apply for this Integrated Marketing Manager job?

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Listing sourced via Mediabistro. Tailr indexes public job postings so you can tailor your resume to them — applications happen on the employer's site.