Research Engineer – Semiconductor Materials
SRI International
Posted 7 hours ago
CARFAX
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Description Marketing Manager - GTM & Field Enablement We are looking for an experienced, execution-focused Product Marketing Manager to bridge the gap between our Marketing team and our 300+ sales reps and account managers in the Dealer Business Unit. In this role, you will be the primary link between Marketing and the field. You will take core product messaging created by our product marketing team and tailor it into practical sales tools for different types of dealers. You will also run our weekly field communications, keep our sales content hub organized, and use modern AI tools to quickly turn field feedback into clear weekly updates for executive leadership. You will partner closely with our Product Marketing SMEs, who handle core positioning, and our Director of Rep Enablement, who owns formal sales training. What You Will Do 1. Build Tailored Sales Tools • Take product messaging and adapt it into rep toolkits, objection-handling cheat sheets, and product one-pagers tailored to specific dealer segments. • Build simple, practical GTM launch playbooks for new feature releases so reps know exactly who to target, why the customer cares, and how to pitch it. 2. Run Field Communications & Field Insights • Weekly Field Newsletter: Write and send a concise, high-value weekly update to 300+ reps highlighting new product releases, available sales tools, and tips from the field. • Weekly Field Manager Syncs: Host a weekly check-in with Field Managers to hear what reps are experiencing, what questions dealers are asking, and what tools are missing. • Automated Executive Briefings: Use AI tools to quickly pull together a weekly 1-page summary for leadership on field sentiment, message adoption, and sales friction points. 3. Keep the Sales Content Hub Organized & Searchable • Own and organize our sales asset portal (e.g., Highspot, Seismic,) so reps can find the exact sales deck or one-pager they need in seconds. • Keep the content fresh and track which tools reps use most
Read the full description and requirements on the original posting.
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Build a matching resume — freeThis role is based in Centreville, Virginia. Check the original posting for any hybrid or remote flexibility.
The listed pay is 88k–132k. Salaries vary with experience and location — treat this as a guide and confirm on the original posting.
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