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Manager, Sports Marketing

GEICO

Bethesda, Marylandfull-time110k–172kPosted 1 day ago

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About this role

Why Join GEICO? At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers' expectations while making a real impact on local communities nationwide. Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States. When you join our company, we want you to feel valued, supported, and proud to work here. That's why we offer the GEICO Pledge: Great Company, Great Culture, Great Rewards, and Great Careers. Manager, Sports Marketing (Baseball & Hockey) Location: Hybrid, 3 days per week onsite. Corporate offices in Bethesda, MD or Manhattan, NY. Reports To: Sr. Manager, Sports Marketing About the Role Within Marketing at GEICO, our sports activations are among the most visible ways the brand shows up in culture and in local markets. We are deeply committed to getting the deals right and getting the most out of every asset we buy. The Manager, Sports Marketing partners with the Sr. Manager and Lead to run GEICO's league, team, school and talent partnerships. Together, you will negotiate and renew agreements and manage partner relationships, and you will lead activation from strategy through launch and recap — bringing Social, Influencer, Creative, Analytics, Go-to-Market, and Experiential together around a shared plan. You will also lead and develop a team from day one and make sure league-level and team-level rights work as one portfolio, with no overlap, no gaps, and a clear line from every dollar spent to a business outcome. This role is built for someone who can negotiate a strong deal with a league or club, then go back and lead the team and cross-functional partners who bring it to life. It is a high-visibility role with direct exposure to senior leaders, and there is real

Read the full description and requirements on the original posting.

Tailor your resume for this Manager, Sports Marketing role

GEICO and most employers screen applications with ATS software before a recruiter reads them, and they rank resumes that echo the language of the posting. To stand out for this role, mirror the exact skills, tools, and job title it uses, and make your location (Bethesda, Maryland) clear. For marketing roles like this one, recruiters commonly scan for:

  • SEO
  • Google Analytics
  • Content Strategy
  • Paid Social
  • Email Marketing
  • HubSpot
  • Copywriting
  • A/B Testing

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Frequently asked questions

Is the Manager, Sports Marketing role at GEICO remote?

This role is based in Bethesda, Maryland. Check the original posting for any hybrid or remote flexibility.

What does the Manager, Sports Marketing role at GEICO pay?

The listed pay is 110k–172k. Salaries vary with experience and location — treat this as a guide and confirm on the original posting.

How do I apply for this Manager, Sports Marketing job?

Applications happen on the employer's own site — use the "Apply on company site" link on this page. Before you apply, tailor your resume to the listing so it clears the ATS.

How do I tailor my resume for this Manager, Sports Marketing role?

Open Tailr's builder and it creates an ATS-friendly resume matched to this listing — pulling in the role's keywords and the skills marketing recruiters scan for — with a live match score as you edit. It's free to start and needs no sign-up.

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Listing sourced via Indeed. Tailr indexes public job postings so you can tailor your resume to them — applications happen on the employer's site.