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Digital Marketing Manager, Product Marketing

GEICO

Bethesda, Marylandfull-time110k–172kPosted 8 days ago
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About this role

Why Join GEICO? At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers' expectations while making a real impact on local communities nationwide. Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States. When you join our company, we want you to feel valued, supported, and proud to work here. That's why we offer the GEICO Pledge: Great Company, Great Culture, Great Rewards, and Great Careers. About The Role Within Product Marketing at GEICO, the digital funnel is where marketing investment either converts or doesn't. This role exists to understand exactly why — and to fix it. The Digital Marketing Manager, Product Marketing analyzes performance across owned digital channels and the online funnel, identifying where conversion is breaking down, diagnosing root causes, and partnering with Engineering on experiment design and testing to drive improvement. A core part of the role is owning the full ad-to-application view: connecting how traffic from performance media and organic channels behaves on-site, understanding the Martech and measurement ecosystem that enables that view, partnering with SEO/AEO on discoverability and on-site optimization, and working with Creative on landing page optimization. The output is a single, coherent picture of the digital funnel — and a prioritized, cross-functional agenda for improving it. The role is also hands-on day to day: making page-level content and layout edits directly in the CMS in close collaboration with Creative, SEO and Engineering. This role requires someone with proven, hands-on experience in digital analytics and conversion optimization — not just familiarity with the tools, but a track record of diagnosing funnel

Read the full description and requirements on the original posting.

Tailor your resume for this Digital Marketing Manager, Product Marketing role

GEICO and most employers screen applications with ATS software before a recruiter reads them, and they rank resumes that echo the language of the posting. To stand out for this role, mirror the exact skills, tools, and job title it uses, and make your location (Bethesda, Maryland) clear. For marketing roles like this one, recruiters commonly scan for:

  • SEO
  • Google Analytics
  • Content Strategy
  • Paid Social
  • Email Marketing
  • HubSpot
  • Copywriting
  • A/B Testing

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Frequently asked questions

Is the Digital Marketing Manager, Product Marketing role at GEICO remote?

This role is based in Bethesda, Maryland. Check the original posting for any hybrid or remote flexibility.

What does the Digital Marketing Manager, Product Marketing role at GEICO pay?

The listed pay is 110k–172k. Salaries vary with experience and location — treat this as a guide and confirm on the original posting.

How do I apply for this Digital Marketing Manager, Product Marketing job?

Applications happen on the employer's own site — use the "Apply on company site" link on this page. Before you apply, tailor your resume to the listing so it clears the ATS.

How do I tailor my resume for this Digital Marketing Manager, Product Marketing role?

Open Tailr's builder and it creates an ATS-friendly resume matched to this listing — pulling in the role's keywords and the skills marketing recruiters scan for — with a live match score as you edit. It's free to start and needs no sign-up.

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Listing sourced via LinkedIn. Tailr indexes public job postings so you can tailor your resume to them — applications happen on the employer's site.