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Books Social Media and Digital Marketing Manager, APA Publishing Books Sales & Marketing

American Psychological Association

Remotefull-timePosted 10 days ago

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About this role

Note: APA operates on a 37.5-hour work week with one-hour lunch breaks each day. APA sets salaries based on several considerations, including years of relevant experience, level of education, and previous staff and/or governance experience at APA. The Book Social Media and Digital Marketing Manager develops and executes social media and digital marketing tactics to expand the profiles of APA Style, APA Books and Magination Press Children’s Books with the goal of increasing revenue and reach through strategic engagement. The Successful Candidate Will • Support day-to-day activities necessary for the successful operation of social media and digital marketing • Be detailed oriented • Understand how to leverage content to build sales. Education And Experience • Bachelor’s degree • Five years + experience in social media marketing/branding or digital marketing is required • Relevant digital book marketing experience, including advertising strategies and placements, specifically LinkedIn and YouTube, other social media platforms, and other opportunities. Skills Required • MS Office Suite • Hootsuite or equivalent social media aggregator • YouTube platform • LinkedIn platform • Writing and editing proficiency • Familiarity with Canva is helpful • Ability to work in a highly collaborative workplace • Enthusiasm for books, publishing, and sales and marketing • Understanding of APA’s mission and how it relates to the publishing program Responsibilities • Content Creation & Scheduling: Produce engaging, tailored content (photos, short-form video) to build community, managing daily posting across platforms. • Campaign Management: Plan, implement, and monitor social campaigns, giveaways, and promotions to support title launches and backlist marketing. • Author Support: Collaborate with authors on their individual social platforms, offering support and ensuring brand consistency. • Community Engagement: Actively monitor and respond to comments/messages to foster a vibrant communi

Read the full description and requirements on the original posting.

Tailor your resume for this Books Social Media and Digital Marketing Manager, APA Publishing Books Sales & Marketing role

American Psychological Association and most employers screen applications with ATS software before a recruiter reads them, and they rank resumes that echo the language of the posting. To stand out for this role, mirror the exact skills, tools, and job title it uses. For sales roles like this one, recruiters commonly scan for:

  • CRM (Salesforce)
  • Prospecting
  • Negotiation
  • Pipeline Management
  • Cold Outreach
  • Forecasting
  • Account Management
  • Closing

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Frequently asked questions

Is the Books Social Media and Digital Marketing Manager, APA Publishing Books Sales & Marketing role at American Psychological Association remote?

Yes — the employer has flagged this role as remote. Confirm any location or time-zone requirements on the original posting before applying.

How do I apply for this Books Social Media and Digital Marketing Manager, APA Publishing Books Sales & Marketing job?

Applications happen on the employer's own site — use the "Apply on company site" link on this page. Before you apply, tailor your resume to the listing so it clears the ATS.

How do I tailor my resume for this Books Social Media and Digital Marketing Manager, APA Publishing Books Sales & Marketing role?

Open Tailr's builder and it creates an ATS-friendly resume matched to this listing — pulling in the role's keywords and the skills sales recruiters scan for — with a live match score as you edit. It's free to start and needs no sign-up.

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Listing sourced via LinkedIn. Tailr indexes public job postings so you can tailor your resume to them — applications happen on the employer's site.