Digital Marketing Specialist
TSR Consulting
Posted 7 hours ago
Booz Allen Hamilton
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Job Number: R0248746 Enterprise Products Marketing Manager The Opportunity: We are seeking a Marketing Manager, Enterprise Products to develop and execute integrated marketing campaigns that bring Booz Allen’s enterprise technology products to market. This role sits within Enterprise Marketing and partners closely with Product, Sales, Brand, Digital, Creative, and other teams to translate product priorities and messaging into compelling, audience-focused marketing campaigns. You will help turn complex technology offerings into market-ready campaigns that build awareness, engage target audiences, and generate demand. You’ll leverage your expertise as a campaign marketer who can develop integrated marketing plans, coordinate execution across channels, manage cross-functional stakeholders, and use performance insights to continuously improve results. Due to the nature of work performed within this facility, U.S. citizenship is required. What You’ll Work On: • Assist in developing and executing integrated marketing plans for enterprise technology products across digital, paid media, email, social, events, web, and other relevant channels. • Translate product capabilities and positioning into audience-focused marketing strategies that build awareness, engagement, and demand. • Assist in developing campaign briefs, audience strategies, channel plans, launch plans, content calendars, and campaign timelines. • Partner closely with Product to understand product capabilities, audiences, priorities, and messaging and translate those inputs into market-facing campaigns. • Coordinate with Brand, Digital, Creative, Editorial, Media, and other marketing teams to bring campaigns to market on time and with consistent messaging. • Execute email nurture and digital campaigns that support product awareness, engagement, and lead generation. • Execute enterprise product activations, including product launches, industry events, webinars, and Sales Kickoff activities • Coordinate audience-
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