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Travel Loyalty & Marketing Operations Manager

AARP

Washington, District of Columbiafull-time112k–125kPosted 7 days ago

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About this role

Overview AARP Services, Inc., founded in 1999, is a wholly-owned taxable subsidiary of AARP. AARP Services manages the provider relationships for and performs quality control oversight of the wide range of products and services that carry the AARP name and are made available by independent providers as benefits to AARP’s millions of members. The provider offers currently span health products, financial products, travel and leisure products, and life event services. Specific products include Medicare supplemental insurance; credit cards, auto and home, mobile home and motorcycle insurance, life insurance and annuities; member discounts on rental cars, cruises, vacation packages and lodging; special offers on technology and gifts; pharmacy services and legal services. AARP Services also engages in new product development activities for AARP and provides certain consulting services to outside companies. Responsibilities • Designs and implements communications and outreach strategies tailored for target audiences, digital channels, and strategic objectives that inform, educate, and influence both internal and external audiences. • Manages the organization's digital properties. Supports and manages the overall strategic direction of organizational digital platforms. Optimizes online channels against key performance indicators and makes data-informed decisions. • Oversees content creation for various digital platforms. Leads efforts to identify and document strategies for campaigns, working with multiple business units. Provides analyses and recommendations on digital strategies that align with organizational initiatives and goals. Identify appropriate channels. Designs campaigns to meet specific and varied business unit objectives. Tracks performance and implements necessary changes. • Works with internal and external teams to develop and execute digital marketing strategies that increase organizational brand equity and build affinity and engagement among programs. Build

Read the full description and requirements on the original posting.

Tailor your resume for this Travel Loyalty & Marketing Operations Manager role

AARP and most employers screen applications with ATS software before a recruiter reads them, and they rank resumes that echo the language of the posting. To stand out for this role, mirror the exact skills, tools, and job title it uses, and make your location (Washington, District of Columbia) clear. For marketing roles like this one, recruiters commonly scan for:

  • SEO
  • Google Analytics
  • Content Strategy
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  • Email Marketing
  • HubSpot
  • Copywriting
  • A/B Testing

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Frequently asked questions

Is the Travel Loyalty & Marketing Operations Manager role at AARP remote?

This role is based in Washington, District of Columbia. Check the original posting for any hybrid or remote flexibility.

What does the Travel Loyalty & Marketing Operations Manager role at AARP pay?

The listed pay is 112k–125k. Salaries vary with experience and location — treat this as a guide and confirm on the original posting.

How do I apply for this Travel Loyalty & Marketing Operations Manager job?

Applications happen on the employer's own site — use the "Apply on company site" link on this page. Before you apply, tailor your resume to the listing so it clears the ATS.

How do I tailor my resume for this Travel Loyalty & Marketing Operations Manager role?

Open Tailr's builder and it creates an ATS-friendly resume matched to this listing — pulling in the role's keywords and the skills marketing recruiters scan for — with a live match score as you edit. It's free to start and needs no sign-up.

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Listing sourced via LinkedIn. Tailr indexes public job postings so you can tailor your resume to them — applications happen on the employer's site.