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Alexandra Pemberton-Hayes
Principal Product Designer · Design Systems Lead
alexandra.pemberton@example.com · (415) 555-0199 · San Francisco, CA · linkedin.com/in/alexandra-pemberton · pembertondesign.studio

Summary

Principal product designer with 12+ years shipping consumer fintech, B2B SaaS, and developer tooling at scale. I bridge product strategy, systems thinking, and craft — partnering closely with engineering and research to deliver outcomes measurable in revenue, retention, and reduced support cost. Most recently led a design-system rebuild that cut feature ship time 42% across nine product teams while raising NPS from 31 to 58.

Experience

Mar 2022 – Present
San Francisco, CA
Principal Product Designer, Design Systems · Vellum Health
  • –Led the rebuild of the company-wide design system in Figma + Tokens Studio; adoption reached 9 of 9 product squads within two quarters and reduced new-feature design time ~42%.
  • –Lifted patient-onboarding activation 38% (220k → 305k MAU) over two quarters by redesigning the insurance-verification step in collaboration with billing, legal, and clinical partners.
  • –Founded the cross-functional accessibility working group; brought the patient app from WCAG AA partial compliance to AA full and started the AAA roadmap.
  • –Mentored a team of six product designers and two researchers; introduced a portfolio-review cadence credited by reports as the strongest growth lever of their year.
Jun 2019 – Feb 2022
San Francisco, CA
Senior Product Designer · Lattice
  • –Designed goal-setting and 1:1 feedback flows shipped to 4,000+ companies including Slack, Reddit, and Asana — featured as case studies in Lattice's RTM.
  • –Led the manager-dashboard redesign, cutting time-to-insight from 6 minutes to under 90 seconds in user testing across 14 sessions.
  • –Drove the migration from a fragmented icon library to a unified 240-glyph set; documented the system and ran two adoption workshops for engineering.
Aug 2017 – May 2019
San Francisco, CA
Product Designer · Stripe
  • –Designed the Connect onboarding flow used by ~80% of new platform partners; reduced first-charge time-to-value from 11 days to 4.
  • –Owned the Radar fraud-review surface end-to-end across web and mobile; partnered with ML engineering on an explainable-AI panel praised in customer interviews.
  • –Co-authored the team's first formal design-critique handbook; still in use after my departure (per public commit history).
Sep 2015 – Jul 2017
Palo Alto, CA
Designer · IDEO
  • –Embedded with three Fortune-500 clients on multi-month engagements covering financial services, health insurance, and consumer packaged goods.
  • –Co-led a design-research sprint for a global bank that reframed the brief and unlocked a $14M productized service line.

Education

Sep 2013 – May 2015
New York, NY
M.F.A. Interaction Design
School of Visual Arts · GPA 3.95/4.0
Departmental Honors · Thesis Prize
Sep 2009 – May 2013
Providence, RI
B.A. Cognitive Science, minor in Studio Art
Brown University · GPA 3.8/4.0
Magna Cum Laude · Phi Beta Kappa

Skills

Design
Figma · Sketch · Adobe CC · Webflow · Framer · After Effects
Research
User interviews · Diary studies · A/B testing · Usability testing · Survey design · Jobs-to-be-done
Systems
Design tokens · Tokens Studio · Storybook · Component governance · Documentation
Process
Design critique · Workshop facilitation · Sprint planning · OKR planning · Cross-functional alignment
Code
HTML · CSS · Tailwind · React (reading) · Git

Languages

  • EnglishNative
  • MandarinProfessional
  • SpanishConversational
  • FrenchBasic

Selected Projects

Jan 2023 – Aug 2023
Lead Designer
Patient Onboarding Redesign

Rebuilt the end-to-end patient onboarding funnel including insurance verification, identity capture, and care-team selection. Reduced drop-off at the insurance step by 38% and shortened median time-to-first-appointment from 5.2 days to 2.1.

Figma · Maze · Mixpanel
Jun 2022 – Apr 2024
Design Systems Lead
Vellum Design System v2

Two-year rebuild covering tokens, primitives, complex components, motion, and accessibility guidance. Adopted by 9 of 9 product squads.

Figma · Tokens Studio · Storybook · Style Dictionary
Apr 2021 – Present
Maintainer
Open-source: a11y-audit-cli

Lightweight CLI that wraps axe-core for design-team-friendly accessibility reports. ~1.4k GitHub stars.

Node · axe-core · Commander

Certifications

  • Nielsen Norman UX Certification · Nielsen Norman Group2021
  • IDEO Design Thinking · IDEO U2018
  • Certified Professional in Accessibility Core Competencies (CPACC) · IAAP2023 – 2026

Awards

  • Designer of the Year (Internal) · Vellum Health2024
  • Fast Company Innovation by Design — Finalist · Fast Company2023
  • Webby Award — Honoree · International Academy of Digital Arts & Sciences2020

Volunteering

Jan 2020 – Present
Remote
Design Mentor · Out in Tech
  • –Mentor LGBTQ+ designers transitioning into senior roles; ~14 mentees to date with 9 promotions in cycle.
Jun 2018 – Dec 2021
San Francisco, CA
Pro Bono Designer · Code Tenderloin
  • –Redesigned the participant intake site and admin dashboard; cut staff time per intake by ~25 minutes on average.
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Questions

Accents come from a palette curated per template rather than a free hex picker. That keeps every design coherent and keeps text-on-color contrast safe for both eyes and parsers.

Yes. The PDF is rendered from the same page the preview shows, with the same font stacks, so what you see is what prints.

No. The page stays the same size; the content reflows, so a smaller size fits more per page and a larger one adds pages. The preview shows the exact result.

Your content stays put. The accent resets to the new template's default (palettes differ), and your font choice is kept.

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