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Direct Marketing Manager - Mark & Graham

Williams-Sonoma

San Francisco, Californiafull–timePosted 8/19/2026
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About this role

About the position As Direct Marketing Manager for Mark & Graham, you will focus on driving brand sales and optimizing the marketing investment across our print, digital and email channels. You will develop plans in support of key brand initiatives that will drive profitable growth as well as identify programs to acquire new, retain existing, and reactivate customers. Key responsibilities include testing and optimization of campaign performance, scaling successful campaigns, marketing budget management and reporting on KPI’s. You will be the main point of contact for the Mark & Graham brand, including leadership, to ensure marketing strategies align with brand priorities. You will also be responsible for managing a team of direct reports including performance reviews, project management, training and development. Responsibilities • Manage, optimize and report on KPI’s (e.g. sales, customer growth) on relevant paid marketing programs • Own the online, print and email marketing budgets, make recommendations for reallocation and/or investment based on individual program performance and brand goals. • Develop a deep understanding of the brand's identity including product, editorial and marketing initiatives in order to develop marketing strategies that meet both financial and brand-building goals • Own monthly investment review deck including preparation, recommendations, collaboration with cross-functional partners and presentation to brand/ Executive leadership • Collaborate with digital experts/ hands to keyboard teams on overall investment and program strategy with a focus on testing, innovation and personalization • Partner with CRM leadership to develop annual and 3YR business goals and investment strategies • Measure and analyze the effectiveness of existing and new digital programs • Be curious about and attuned to the competitive landscape to ensure best-in-class campaign strategy • Present analysis and recommendations to senior management, for example, weekly

Read the full description and requirements on the original posting.

Tailor your resume for this Direct Marketing Manager - Mark & Graham role

Williams-Sonoma and most employers screen applications with ATS software before a recruiter reads them, and they rank resumes that echo the language of the posting. To stand out for this role, mirror the exact skills, tools, and job title it uses, and make your location (San Francisco, California) clear. For marketing roles like this one, recruiters commonly scan for:

  • SEO
  • Google Analytics
  • Content Strategy
  • Paid Social
  • Email Marketing
  • HubSpot
  • Copywriting
  • A/B Testing

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Frequently asked questions

Is the Direct Marketing Manager - Mark & Graham role at Williams-Sonoma remote?

This role is based in San Francisco, California. Check the original posting for any hybrid or remote flexibility.

How do I apply for this Direct Marketing Manager - Mark & Graham job?

Applications happen on the employer's own site — use the "Apply on company site" link on this page. Before you apply, tailor your resume to the listing so it clears the ATS.

How do I tailor my resume for this Direct Marketing Manager - Mark & Graham role?

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Listing sourced via Teal. Tailr indexes public job postings so you can tailor your resume to them — applications happen on the employer's site.