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Associate Director, Rare Disease Product Marketing

REGENXBIO

Rockville, Marylandfull-timePosted 8/14/2026
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About this role

Who We Are REGENXBIO is an exceptional place to work. You'll have the opportunity to collaborate with some of the best and the brightest people, touch amazing science, and be a part of extraordinary plans. Our core values: Trust, Accountability, Perseverance, and Innovation drive everything we do. We aim to bring these values to life every day with all that we do, and we believe that what we do matters - to patients, to their families, and to their communities. The opportunity As the Associate Director, Rare Disease Product Marketing, you’ll serve as an insights-driven brand marketer and strategic partner to Commercial, Portfolio, and cross-functional teams. Through this work, you’ll shape and execute product marketing strategy, customer engagement, and launch readiness. You’ll develop integrated brand plans, positioning, messaging, and promotional initiatives for HCP, payer, caregiver, and field audiences. Bringing together market research and field feedback to inform decisions, you will balance strategic planning with hands-on execution across the product lifecycle. What You'll Be Doing • Lead the development and execution of integrated rare disease brand plans, including customer segmentation, positioning, messaging, and omnichannel tactics for HCP, payer, caregiver, and field audiences • Translate market research, competitive intelligence, and field feedback into actionable recommendations that inform brand planning, launch readiness, value positioning, and marketing performance • Develop and manage HCP- and payer-facing promotional materials, including digital and field-facing tools, through the promotional review process to ensure strategic alignment, scientific accuracy, and timely execution • Manage agency and vendor partnerships for market research, creative development, media, analytics, and other marketing services to ensure high-quality, actionable deliverables on time and within budget • Lead annual operating planning and marketing budget management; pr

Read the full description and requirements on the original posting.

Tailor your resume for this Associate Director, Rare Disease Product Marketing role

REGENXBIO and most employers screen applications with ATS software before a recruiter reads them, and they rank resumes that echo the language of the posting. To stand out for this role, mirror the exact skills, tools, and job title it uses, and make your location (Rockville, Maryland) clear. For marketing roles like this one, recruiters commonly scan for:

  • SEO
  • Google Analytics
  • Content Strategy
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  • HubSpot
  • Copywriting
  • A/B Testing

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Frequently asked questions

Is the Associate Director, Rare Disease Product Marketing role at REGENXBIO remote?

This role is based in Rockville, Maryland. Check the original posting for any hybrid or remote flexibility.

How do I apply for this Associate Director, Rare Disease Product Marketing job?

Applications happen on the employer's own site — use the "Apply on company site" link on this page. Before you apply, tailor your resume to the listing so it clears the ATS.

How do I tailor my resume for this Associate Director, Rare Disease Product Marketing role?

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Listing sourced via LinkedIn. Tailr indexes public job postings so you can tailor your resume to them — applications happen on the employer's site.