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Senior Manager, Outbound Marketing Strategy & Operations - Performance Marketing (Click-Based Out...

Capital One

McLean, Virginiafull–timePosted 8/19/2026
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About this role

Senior Manager, Outbound Marketing Strategy & Operations - Performance Marketing (Click-Based Outbound) Hybrid As the Senior Manager of Performance Marketing (Click-Based Outbound), you will lead the strategy, optimization, and scaling of our direct response, high-growth paid acquisition channels, specifically Google Demand Gen, Yahoo Mail, and Discover Feed. You will directly manage an in-house team of performance marketing associates, overseeing day-to-day campaign operations, performance pacing, and well-managed processes across our click-based outbound portfolio. You are both a strategic architect and an operational leader, capable of building channel roadmaps, designing disciplined creative and landing page testing frameworks, and guiding your team to execute error-free, conversion-focused campaigns. Responsibilities • Oversee our portfolio of outbound acquisition channels, specifically owning Google Demand Gen, Yahoo Mail, and the Discover Feed: • Serving as the central point of contact for external platform reps and media partners. • Answering ad-hoc strategic questions from internal business partners and external vendors. • Managing and strengthening partner relationships with Google and Yahoo to ensure account teams bring maximum value through services, betas, and strategic guidance. • Monitor performance and competitive trends to optimize active channels and drive growth: • Evaluating platform performance trends, industry updates, and new features across Google Demand Gen, Yahoo Mail, and Discover Feed. • Building and managing multi-quarter channel roadmaps, including creative testing, ad format pilots, landing page testing, and campaign optimization. • Managing contractual terms, insertion orders (IOs), and platform agreements. • Supporting technical tracking, pixel setups, and data partner integrations to ensure accurate conversion measurement. • Manage the creative development and testing process to drive conversion-focused assets: • Partnering closely

Read the full description and requirements on the original posting.

Tailor your resume for this Senior Manager, Outbound Marketing Strategy & Operations - Performance Marketing (Click-Based Out... role

Capital One and most employers screen applications with ATS software before a recruiter reads them, and they rank resumes that echo the language of the posting. To stand out for this role, mirror the exact skills, tools, and job title it uses, and make your location (McLean, Virginia) clear. For marketing roles like this one, recruiters commonly scan for:

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Frequently asked questions

Is the Senior Manager, Outbound Marketing Strategy & Operations - Performance Marketing (Click-Based Out... role at Capital One remote?

This role is based in McLean, Virginia. Check the original posting for any hybrid or remote flexibility.

How do I apply for this Senior Manager, Outbound Marketing Strategy & Operations - Performance Marketing (Click-Based Out... job?

Applications happen on the employer's own site — use the "Apply on company site" link on this page. Before you apply, tailor your resume to the listing so it clears the ATS.

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