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Allied Universal
Posted 8/25/2026
Marriott
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JOB SUMMARY The Director of Marketing Strategy & Performance will lead Marriott International’s Marketing Return on Investment (ROI) global program and spearhead high-impact strategic initiatives to build and scale best-in-class marketing performance capabilities. This role is accountable for advancing a rigorous, insight-driven approach to marketing investment decisions that optimize effectiveness, accelerate growth, and strengthen long-term brand value. This leader will own the vision, design, and execution of Marriott International’s marketing measurement framework, including standing up advanced capabilities such as marketing mix modeling (MMM), experimentation, and performance analytics, in partnership with analytics teams. The Director will translate complex data into actionable insights to create data-driven guidance that informs revenue optimization and brand-building strategies. A core expectation of the role is to lead change management and champion these capabilities across the global marketing organization, embedding measurement into planning, investment, and decision-making processes. The ideal candidate will have experience with marketing and measurement, e.g. A/B testing, media mix models (MMM), as well as a strong business sense, problem solving capabilities, and a willingness to rapidly ramp up on a new way of working. The role is built for a self-starter, quantitative thinker, someone comfortable pushing for structured insights amidst a global and complex organization, and someone excited about building a data-driven marketing organization\ CANDIDATE PROFILE Education and Experience Required · 4-year degree from an accredited university in statistics, marketing, business, or related degree · Seven or more years of experience in marketing, strategy, business consultancy or advisory roles. · Proven track record of managing and executing multiple strategic projects simultaneously and successfully. · Strong critical thinking and problem-solving skills.
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