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Director of Marketing- Meat food manufacturer

Cesna Recruitment

USfull–timePosted 8/23/2026
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About this role

[Job Summary] The Director of Brand, Growth & Cultural Impact ? K-Flavor U.S. will report directly to the CEO and lead the transformation, repositioning, and accelerated growth of the company’s U.S. brand portfolio. This role is responsible for: - Building the K-Flavor Protein platform in the U.S. - Modernizing and elevating existing American deli brands - Driving retail velocity and profitable growth - Creating culturally relevant, conversation-driving brand momentum The ideal candidate is a brand builder, retail growth operator, and cultural strategist with experience scaling challenger food brands in the U.S. [Job Description] Core Mandate 1. Define and build the K-Flavor Protein narrative for mainstream America 2. Transform and upgrade legacy U.S. brands into premium protein platforms 3. Drive velocity, distribution expansion, and margin growth 4. Generate cultural relevance and viral brand moments 5. Own U.S. market-level P&L performance ________________________________________ Key Responsibilities 1 Brand Platform & Transformation Leadership - Lead U.S. brand repositioning and transformation initiatives - Define and operationalize the K-Flavor Protein brand narrative - Build culturally resonant storytelling rooted in Korean culinary heritage - Upgrade packaging, visual identity systems, and brand architecture - Elevate legacy deli brands from commodity perception to premium protein positioning ________________________________________ 2 Portfolio Strategy & Architecture - Redesign U.S. brand architecture and portfolio roles - Define premium vs. value tiers and channel-specific strategies - Lead SKU rationalization and margin optimization initiatives - Clarify master brand vs. sub-brand strategy - Align U.S. innovation priorities with consumer insights ________________________________________ 3 Retail Growth & Velocity Acceleration - Develop and execute category- and channel-specific GTM strategies - Drive retail velocity, distribution gains, and shelf expansion

Read the full description and requirements on the original posting.

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Frequently asked questions

Is the Director of Marketing- Meat food manufacturer role at Cesna Recruitment remote?

This role is based in US. Check the original posting for any hybrid or remote flexibility.

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