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Lead, SMC Marketing

Snap Inc.

Palo Alto, Californiafull–timePosted 8/21/2026
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About this role

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company operates Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world, and Specs Inc., a wholly-owned subsidiary dedicated to making computing more human, in addition to Bitmoji, Saturn, and other digital services. We are looking for a Lead, SMC Marketing to join Snap Inc’s global Small and Medium Customers (SMC) organization. This role will build compelling marketing content to drive revenue growth, including sales enablement materials, on-platform notifications, email and Snap’s web properties.The role will build global creative strategy and closely align with cross-functional teams (Revenue, Product Marketing, Data Science), while collaborating with an internal team of designers, web developers and copy writers to create impactful, measurable campaigns. The ideal candidate is a data-driven marketer who brings directly relevant experience in strategizing on and creating sales enablement material. What you’ll do: • Develop and execute messaging and creative strategy for sales enablement material based on business KPIs, industry trends and customer insights • Own and develop customer centric content strategy that directly supports SMC’s global revenue programs • Ideate on content initiatives in order to improve overall engagement and conversion rates for marketing creative • Lead Revenue and Data Science teams to test and learn content and messaging for sales enablement material and to optimize marketing content for specific audience segments and customer journeys • Stay ahead of industry trends in order innovate on content and provide customers with relevant education on advertising • Lead content creation with design, web development

Read the full description and requirements on the original posting.

Tailor your resume for this Lead, SMC Marketing role

Snap Inc. and most employers screen applications with ATS software before a recruiter reads them, and they rank resumes that echo the language of the posting. To stand out for this role, mirror the exact skills, tools, and job title it uses, and make your location (Palo Alto, California) clear. For marketing roles like this one, recruiters commonly scan for:

  • SEO
  • Google Analytics
  • Content Strategy
  • Paid Social
  • Email Marketing
  • HubSpot
  • Copywriting
  • A/B Testing

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Frequently asked questions

Is the Lead, SMC Marketing role at Snap Inc. remote?

This role is based in Palo Alto, California. Check the original posting for any hybrid or remote flexibility.

How do I apply for this Lead, SMC Marketing job?

Applications happen on the employer's own site — use the "Apply on company site" link on this page. Before you apply, tailor your resume to the listing so it clears the ATS.

How do I tailor my resume for this Lead, SMC Marketing role?

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Listing sourced via LinkedIn. Tailr indexes public job postings so you can tailor your resume to them — applications happen on the employer's site.