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Director, HEMGENIX Marketing

CSL

Bala Cynwyd, Pennsylvaniafull–timePosted 8/21/2026
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About this role

The Opportunity: The Director of Marketing for HEMGENIX has responsibility for leading the development, advancement and execution of the brand strategy and plan for HEMGENIX in the US, focused on achieving the annual operating objectives. The role has full P&L responsibility for the brand. The Director of Marketing for HEMGENIX is accountable for overall net sales, patient market share goals, patients treated, and treatment site activation. In collaboration with Sales, Healthcare Systems, Business Operations and Medical Affairs, the Director ensures that functional area strategies are aligned with the overall brand and therapeutic franchise strategy. The Director of Marketing for HEMGENIX is responsible for identifying and analyzing gaps in the HEMGENIX treatment journey and ensuring timely and effective implementation of action plans and organizational change. The Director of Marketing for HEMGENIX Liaises with Medical Therapeutic Area Lead, Marketing colleagues, and other key cross-functional stakeholders to ensure that customer needs are efficiently supported. Must be able to work independently with minimum guidance from the Executive Director while being able to influence cross-functional partners. The Role: • Develops marketing strategies, plans and marketing activities for HEMGENIX. • Recommends and drives the alignment of resources and initiatives to achieve current and long-term product objectives. • Applies innovative and competitive strategies to the development of marketing plans. • Accountable for the development of customer segment specific value propositions and the appropriate marketing strategies that will drive effective messaging to deliver these value propositions. • Accountable for proactive management of marketing activities to assure compliance with internal Company and external requirements • Leads development, presentation, implementation, and measurement of the annual marketing strategic plan for HEMGENIX and manages the complex variables th

Read the full description and requirements on the original posting.

Tailor your resume for this Director, HEMGENIX Marketing role

CSL and most employers screen applications with ATS software before a recruiter reads them, and they rank resumes that echo the language of the posting. To stand out for this role, mirror the exact skills, tools, and job title it uses, and make your location (Bala Cynwyd, Pennsylvania) clear. For marketing roles like this one, recruiters commonly scan for:

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  • A/B Testing

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Frequently asked questions

Is the Director, HEMGENIX Marketing role at CSL remote?

This role is based in Bala Cynwyd, Pennsylvania. Check the original posting for any hybrid or remote flexibility.

How do I apply for this Director, HEMGENIX Marketing job?

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Listing sourced via CSL. Tailr indexes public job postings so you can tailor your resume to them — applications happen on the employer's site.